Label Maker Tape
Label Maker Tape shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 8,347 Electronics niches · +26 vs the category median of 43
Is Label Maker Tape profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Label Maker Tape is a $3.4M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 69/100.
Label Maker Tape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.1% over the last 90 days and 10.8% of searches end in a purchase.
$3.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 55 products
Top Label Maker Tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft
- Price
- $27.15
- Rating
- 4.8/5
- Reviews
- 22,560
- Age
- 2y ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)
- Price
- $18.26
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 8mo ago

Brother Genuine P-Touch Btag BTAG231 Black on White Label Tape ~1/2in by 13.1ft (12mm x 4m). (Works Only with Brother PT-N10 PT-N20 PT-N25BT Label Makers)
- Price
- $6.96
- Rating
- 4.7/5
- Reviews
- 2,757
- Age
- 1y ago

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack
- Price
- $17.31
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 1y ago

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack
- Price
- $16.94
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 2mo ago
Trending
90-day click momentum
TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago

TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs
- Price
- $10.24
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 1mo ago

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack
- Price
- $16.94
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 2mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)
- Price
- $14.60
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4mo ago

5-Pack TZe-231 TZe231 Label Tape Compatible for Brother Label Maker Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White
- Price
- $16.10
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 5mo ago
Newest
by launch date
TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs
- Price
- $10.24
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 1mo ago

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack
- Price
- $16.94
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 2mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)
- Price
- $14.60
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago

6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White
- Price
- $17.42
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
33 rising
Sellers
111
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
31%
Top 20: 71%
Open market
37%
- Brother29%
- SUBLIMAKER12%
- COLORWING9%
- JOJOME7%
- Timorn3%
- Nicelabels3%
Label Maker Tape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Label Maker Tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brother label maker tape383K/yr
- label maker tape269K/yr
- brother p-touch label tape212K/yr
- label tape117K/yr
- p touch label tape98K/yr
- tze tape 12mm 0.47 laminated white85K/yr
- 12mm 0.47 laminated white tape brother p-touch46K/yr
- brother p touch label tape81K/yr
- tze-23158K/yr
- brother label maker tape 12mm 0.47 white54K/yr
What reviews say buyers love and hate about Label Maker Tape
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Decent price”
“Best quality”
“It sticks well”
“Fits beautifully”
“exactly as shown”
What buyers complain about
61% of reviews“Adhesion is pretty bad”
“is hard to get out”
“Horrible quality”
“they just jam in the labeler”
“One of the cartridges did not work”
Label Maker Tape return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Label Maker Tape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









