Is label maker tape profitable to sell on Amazon United States?

The niche generates $3.4M/yr across 55 tracked products. 26 of 31 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (69/100).

How competitive is the label maker tape niche?

33 brands and 111 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in label maker tape?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.9%.

When does demand for label maker tape peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the label maker tape niche?

Listings span $5.92–$60.15; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 3,442 reviews — the moat a new listing must climb.

label maker tape

Worth a look

Shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.4M

$3.4M/yr · 1.8M searches

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$17.73

avg listing price — sweet spot $15–$100

Price range

Great$5.92–$60.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,441.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, label maker tape is a $3.4M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 200K–250K; avg 4,000–5,000/product
Revenue / yr: $3.5M–$4.4M; units × avg price
Launch success: 84%; 26 of 31 new (360d)
Conversion rate: 10.8%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.8%
Avg brand age: 53 months
Avg seller age: 170 days

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

111

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

31%

Top 20: 71%

Open market

37%

Brother29%
SUBLIMAKER12%
COLORWING9%
JOJOME7%
Timorn3%
Nicelabels3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

Brother Genuine P-Touch Btag BTAG231 Black on White Label Tape ~1/2in by 13.1ft (12mm x 4m). (Works Only with Brother PT-N10 PT-N20 PT-N25BT Label Makers)

Brother$6.964.7★2,757 rev

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack

COLORWING$17.314.6★260 rev

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack

COLORWING$16.943.5★11 rev

Newest

by launch date

TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs

JOJOME$10.2470 rev

1mo ago

Replacement for Brother P Touch Label Tape TZe TZ Tape 12mm 0.47 Inch White

LabelUni$16.1444 rev

2mo ago

COLORWING TZe-231 Replace for Brother P-Touch Label Tape TZ Tape 12mm 0.47 Laminated White 1/2 inch TZe231 Label Maker Tape for Brother Ptouch PT-D210 D220 H110 D410 D610 1280 Cube Refills 5-Pack

COLORWING$16.9411 rev

2mo ago

Fizoon 12mm 0.47 Inch Laminated Black on White Label Maker Tape Tze-231 Replace for Brother P Touch Label Tape TZe TZ Ptouch Refills TZe231 for PT-D210 220 PTH110BP H111 PTP-710BT 12 mm x 8m 4-Pack

Fizoon$13.7514 rev

3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)

SUBLIMAKER$14.6047 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Decent price”

Quality-Overall16%

“Best quality”

Adhesion/Stickiness10%

“It sticks well”

Size-Overall10%

“Fits beautifully”

Advertised Vs Actual Product8%

“exactly as shown”

Ease Of Use6%

“EASY TO USE”

Print Quality6%

“The print itself was beautiful”

Efficiency5%

“Works perfect in my machine”

Compatibility-Overall4%

“It was compatible”

Durability3%

“This is a reliable”

What buyers complain about

Adhesion/Stickiness15%

“Adhesion is pretty bad”

Ease Of Use10%

“is hard to get out”

Quality-Overall7%

“Horrible quality”

Jamming/Clogging6%

“they just jam in the labeler”

Functionality-Overall5%

“One of the cartridges did not work”

Paper Quality4%

“Paper Trouble”

Value For Money4%

“They are expensive for what they are”

Compatibility-Overall4%

“NOT COMPATIBLE”

Size-Overall3%

“Tape too short”

Print Quality3%

“It didn't print properly”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product13%

Compatibility-Overall12%

Adhesion/Stickiness6%

Functionality-Overall4%

Value For Money3%

Color3%

Defective Material/Parts3%

Print Quality2%

Jamming/Clogging1%

Common questions

Is label maker tape profitable to sell on Amazon United States?: The niche generates $3.4M/yr across 55 tracked products. 26 of 31 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (69/100).
How competitive is the label maker tape niche?: 33 brands and 111 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in label maker tape?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.9%.
When does demand for label maker tape peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the label maker tape niche?: Listings span $5.92–$60.15; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 3,442 reviews — the moat a new listing must climb.

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label maker tape

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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