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Holographic Night Light Projector

Pass

Holographic Night Light Projector scores 71 out of 100, a Pass. Shoppers spend $368K a year here, search demand grew >1,000% this quarter, and returns run at 2.9% of orders.

Flapen Score
71
71 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +23 vs the category median of 48
Market size
$368K/yr592K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 35 brands · 78 sellers

Flapen Score

Holographic Night Light Projector against its category

The dotted line is the Tools & Home Improvement average. Past it, Holographic Night Light Projector is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holographic Night Light Projector market on Amazon at a glance

Shoppers on Amazon United States searched for Holographic Night Light Projector 592K times last year and spent an estimated $368K. The top 5 brands take 60% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.6%
Market size, estimated
$368Ka year
Top search term
holographic night light projector110K searches a year

02 · Price

A sale here is worth $39.63.

Listings sell for $39.63 on average, from $12.81 to $159.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.63 that is $4K to $10K a year per listing.

Average price
$39.63inside the $15 to $100 sweet spot
Price range
$12.81–$159.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #538 within Wall Lights. It carries 1,376 reviews at 3.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
45%
Out of stock, average day
36.2%
Average rank
#538in Wall Lights
Average rating
3.45 starsAmazon United States average 4.42 stars
Average reviews
1,376per listing
Listings tracked
65

04 · Newcomers

Amazon counts 21 of last year's 47 launches as successful.

47 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
21Amazon's first-year sales bar
Average brand age
21 months

Products

Top Holographic Night Light Projector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$7K$15K$22K$29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

78

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

30%

Top 20: 64%

Open market

34%

  • Generic28%
  • Rossetta9%
  • HODANS8%
  • B DyBoHF8%
  • Gaawou7%
  • asfanst6%

Search terms

Top Holographic Night Light Projector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holographic night light projector110K/yr
  • 5d holographic night light projector100K/yr
  • plug and play hd star projector69K/yr
  • hd smart dynamic 5d holographic night light projector53K/yr
  • topacme hd smart dynamic 5d holographic night light projector37K/yr
  • icettry night light30K/yr
  • hd star projector28K/yr
  • 5d holographic projector19K/yr
  • plug-and-play hd star projector19K/yr
  • plug and play hd star projector ocean14K/yr

Reviews and returns

What reviews say buyers love and hate about Holographic Night Light Projector

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Advertised Vs Actual Product”
2.9%of orders come back
“False advertisement”
A buyer, on “Advertised Vs Actual Product”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Holographic Night Light Projector questions

Answered from the same tracked data.