Solar Outdoor Lights

Shoppers searched for this 39.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.2M a year.

Searches, last 12 months

39.9M

Growth, 90 days vs prior 90

+39.8%

Conversion, latest week

2.7%

Market size, estimated

$30.2Ma year

Peak month

May3.0× the quietest month

Top search term

solar lights outdoor12.0M searches a year

Listings sell for $27.84 on average, from $6.34 to $70.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $27.84 that is $278K to $348K a year per listing.

Average price

$27.84inside the $15 to $100 sweet spot

Price range

$6.34–$70.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

10,000–12,500

Revenue per listing a year

$278K–$348K

Returns

2.6%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #39 within Landscape Lighting. It carries 7,443 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#39in Landscape Lighting

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,443per listing

Listings tracked

128

31 products launched here in the last 12 months. Amazon counts 30 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

30Amazon's first-year sales bar

Average brand age

37 months