Is solar outdoor lights profitable to sell on Amazon United States?

The niche generates $30.2M/yr across 128 tracked products. 30 of 31 products launched in the last 360 days are still selling. 90-day search growth is +39.8%. Flapen's verdict: Launch it (73/100).

How competitive is the solar outdoor lights niche?

80 brands and 153 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in solar outdoor lights?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.6%.

When does demand for solar outdoor lights peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the solar outdoor lights niche?

Listings span $6.34–$70.11; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 7,443 reviews — the moat a new listing must climb.

solar outdoor lights

Launch it

A $30.2M/yr market growing +39.8% this quarter with returns at 2.6% — clears our launch bar.

Market size

Incredible$30.2M

$30.2M/yr · 39.9M searches

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.84

avg listing price — sweet spot $15–$100

Price range

Great$6.34–$70.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.8%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,443.43

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, solar outdoor lights is a $30.2M/yr Amazon United States market (39.9M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 73/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar outdoor lights market data

Units sold / yr: 1.0M–1.0M; avg 10,000–12,500/product
Revenue / yr: $27.8M–$27.8M; units × avg price
Conversion rate: 2.7%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.4%
Avg brand age: 37 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

80 rising

Sellers

153

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

17%

Top 20: 47%

Open market

65%

Brightown10%
GIGALUMI7%
SOLPEX6%
addlon6%
Tuffenough4%
VGUXG3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.8% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top solar outdoor lights search terms

solar lights outdoor12.0M/yr +48.7%1.5% conv.
solar lights3.9M/yr +61.2%1.2% conv.
outdoor lights4.1M/yr +4.0%1.3% conv.
outdoor solar lights2.4M/yr +18.7%1.3% conv.
solar garden lights1.3M/yr +97.9%1.5% conv.
solar lights outdoor waterproof3.3M/yr -15.2%1.5% conv.
solar string lights outdoor737K/yr +227.1%2.9% conv.
solar string lights1.0M/yr +95.3%2.5% conv.
motion sensor outdoor lights1.8M/yr -6.8%1.6% conv.
outdoor solar lights for yard1.1M/yr +17.9%1.8% conv.

All search terms

Top solar outdoor lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.944.4★2,438 rev

Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control 3 Heads Motion Sensor Lights IP65 Waterproof 270 Wide Angle Flood Wall Lights with 3 Modes(2 Packs)

Tuffenough$28.754.4★40,326 rev

50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio

VGUXG$17.964.5★1,319 rev

vignuto Solar Lights Outdoor Waterproof 4 Pack of 32 LEDs Garden Patio Firefly Decoration Unique Gifts Women Grandparents

vignuto$22.524.6★3,343 rev

Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack

Aootek$22.914.4★56,260 rev

Newest

by launch date

50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio

VGUXG$17.961,319 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting

Skoiuc$30.771,029 rev

10mo ago

HMCITY 120 LED Outdoor Solar Lights with Motion Sensor and 3 Lighting Modes IP65 Waterproof Wide Solar Wall Lights Ideal for Garden Patio Yard (Front Button 6Packs Black Shell-Daylight White)

HMCITY$25.3768,321 rev

1y ago

Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack

Aootek$22.9156,260 rev

1y ago

What buyers say about solar outdoor lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“Bright lights”

Quality-Overall9%

“Amazing quality”

Assembly/Installation8%

“Assembly is very easy”

Value For Money8%

“Decent price”

Advertised Vs Actual Product4%

“AS EXPECTED”

Durability4%

“Very durable material”

Charging3%

“Easy to charge”

Color2%

“Bright Colors”

Design-Overall2%

“Design is beautiful”

Efficiency2%

“Works Great”

What buyers complain about

Durability17%

“Broke within a week”

Brightness/Shine/Glow15%

“Very dim”

Functionality-Overall11%

“Did Not Work”

Quality-Overall7%

“Cheap quality”

Size-Overall7%

“To short”

Bulb Flicker/Dimming/Color4%

“Very Dim”

Charging4%

“Do not hold a charge”

Value For Money3%

“A little more expensive”

Advertised Vs Actual Product3%

“Deceptive advertising”

Water Resistance2%

“Not water proof”

Top return reasons

Size-Overall25%

Brightness/Shine/Glow16%

Bulb Flicker/Dimming/Color10%

Advertised Vs Actual Product9%

Functionality-Overall9%

Color5%

Defective Material/Parts4%

Value For Money4%