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Exhaust Fan

Maybe

Shoppers spend $8.8M a year here. But demand is soft, at -4.5% this quarter, so Exhaust Fan is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$8.8M/yr4.9M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
32%top-5 click share · 34 brands · 177 sellers

Flapen Score

Exhaust Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Exhaust Fan is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exhaust Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Exhaust Fan 4.9M times last year and spent an estimated $8.8M. The top 5 brands take 69% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.3%
Market size, estimated
$8.8Ma year
Peak month
July1.4× the quietest month
Top search term
bathroom exhaust fan1.0M searches a year

02 · Price

A sale here is worth $77.21.

Listings sell for $77.21 on average, from $13.57 to $233.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $77.21 that is $154K to $193K a year per listing.

Average price
$77.21inside the $15 to $100 sweet spot
Price range
$13.57–$233.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$154K–$193K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Ventilation Fans. It carries 5,753 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#111in Ventilation Fans
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,753per listing
Listings tracked
62

04 · Newcomers

Amazon counts 16 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
16Amazon's first-year sales bar
Average brand age
34 months

Products

Top Exhaust Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$263K$527K$790K$1.1M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

177

Top-5 brand share

69%

Top 20: 92%

Top-5 click share

32%

Top 20: 68%

Open market

28%

  • Broan-NuTone24%
  • Amico22%
  • Panasonic13%
  • Gopper6%
  • Fitop4%
  • Orsong3%

Demand

Exhaust Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Exhaust Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom exhaust fan1.0M/yr
  • exhaust fan714K/yr
  • bathroom fan637K/yr
  • bathroom exhaust fan with light633K/yr
  • bathroom fan with light361K/yr
  • bathroom vent fan with light222K/yr
  • bathroom vent fan194K/yr
  • exhaust fan with light153K/yr
  • panasonic bathroom exhaust fan121K/yr
  • broan bathroom exhaust fan133K/yr

Reviews and returns

What reviews say buyers love and hate about Exhaust Fan

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Noise Level”
16%of negative reviews mention “Noise Level”
3.4%of orders come back
“Constant noise”
A buyer, on “Noise Level”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Exhaust Fan questions

Answered from the same tracked data.