Is exhaust fan profitable to sell on Amazon United States?

The niche generates $8.8M/yr across 62 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the exhaust fan niche?

34 brands and 177 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in exhaust fan?

Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 3.4%.

When does demand for exhaust fan peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the exhaust fan niche?

Listings span $13.57–$233.51; the average listing price is $77.21 (sweet spot $15–$100). The average incumbent carries 5,753 reviews — the moat a new listing must climb.

exhaust fan

Worth a look

Shows a $8.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.8M

$8.8M/yr · 4.9M searches

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$77.21

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Price range

Okay$13.57–$233.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,752.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, exhaust fan is a $8.8M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

exhaust fan market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $7.7M–$9.7M; units × avg price
Conversion rate: 2.3%
Avg BSR: #111
Page quality: 0%
Prime: 92%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

177

Top-5 brand share

69%

Top 20: 92%

Top-5 click share

32%

Top 20: 68%

Open market

28%

Broan-NuTone24%
Amico22%
Panasonic13%
Gopper6%
Fitop4%
Orsong3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top exhaust fan search terms

bathroom exhaust fan1.0M/yr -5.5%1.9% conv.
exhaust fan714K/yr +8.0%1.0% conv.
bathroom fan637K/yr -0.4%1.6% conv.
bathroom exhaust fan with light633K/yr -13.3%1.3% conv.
bathroom fan with light361K/yr -14.4%1.4% conv.
bathroom vent fan with light222K/yr -13.9%1.2% conv.
bathroom vent fan194K/yr -4.5%2.1% conv.
exhaust fan with light153K/yr -17.1%1.8% conv.
panasonic bathroom exhaust fan121K/yr +3.4%2.8% conv.
broan bathroom exhaust fan133K/yr -18.5%2.1% conv.

All search terms

Top exhaust fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones

Broan-NuTone$21.474.6★585 rev

Gopper Ultra Quiet Bathroom Exhaust Fan with Light 120 CFM 1.0 Sones

Gopper$64.124.1★465 rev

Amico Bathroom Exhaust Fan 1.0 Sones 80 CFM Low Noise Ceiling Mounted Retrofit Ventilation Fans 4 Inch Duct No Attic Access Needed- UL Certified

Amico$43.964.5★224 rev

Amico Bathroom Exhaust Fan with Light 80 CFM 0.9 Sones 1000LM 5CCT Easy Install Ceiling Mount Shower Bathroom Fan Adjustable Household Ventilation Fan ETL & FCC Certified

Amico$57.504.2★243 rev

Panasonic WhisperFit Retrofit Ceiling Mount Bathroom Exhaust Fan 50-80-110 CFM FV-0511VF1

Panasonic$133.924.6★1,527 rev

Newest

by launch date

Amico Bathroom Exhaust Fan with LED Light 80 CFM 0.9 Sones 1000LM 5CCT 90 CRI Ceiling Mount Shower Ventilation Fan No Attic Access Needed 4 Inch Duct ETL & FCC

Amico$61.4847 rev

4mo ago

Amico 10 Shutter Exhaust Fan with Remote 9-Speed Energy Efficient & Quiet 13W DC Motor 1000 CFM Wall Mount Ventilation Fan for Garage Greenhouse Attic & Chicken Coop Plug & Play 8-Hour Timer FCC

Amico$47.73122 rev

5mo ago

LUMLLSAJI Bathroom Exhaust Fan with Light 10 Ultra Quiet 1.0 Sones 1000LM 5CCT Exhaust Fan Mounting Opening 8x8 in 110CFM Bathroom Fan with Light Ceiling Mount for Home Bath Office

LUMLLSAJI$48.0289 rev

10mo ago

Amico Bathroom Exhaust Fan 2 Pack 80 CFM 1.0 Sones Low Noise Ceiling Mounted Retrofit Ventilation Fans No Attic Access Needed- UL Certified

Amico$78.4598 rev

10mo ago

Amico Bathroom Exhaust Fan with Light 80 CFM 0.9 Sones 1000LM 5CCT Easy Install Ceiling Mount Shower Bathroom Fan Adjustable Household Ventilation Fan ETL & FCC Certified

Amico$57.50243 rev

11mo ago

What buyers say about exhaust fan

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level20%

“No noise”

Value For Money11%

“Excellent Value”

Quality-Overall10%

“Excellent build quality”

Assembly/Installation8%

“Easy to set up”

Strength7%

“Well built”

Advertised Vs Actual Product5%

“Better than expected”

Size-Overall5%

“Excellent fit for my bathroom”

Efficiency4%

“Fan is working great”

Brightness/Shine/Glow3%

“Quite and bright”

Ease Of Use2%

“Easy to use”

What buyers complain about

Noise Level16%

“Constant noise”

Quality-Overall8%

“Cheap garbage”

Size-Overall8%

“It's small”

Durability8%

“Broke very quickly”

Functionality-Overall5%

“Doesn't work”

Assembly/Installation5%

“hard to install”

Strength4%

“Not strong”

Value For Money3%

“was even cheaper”

Advertised Vs Actual Product2%

“Not as described”

Ease Of Cleaning2%

“Nothing that a good cleaning would probably help”

Top return reasons

Size-Overall53%

Functionality-Overall8%

Noise Level7%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Value For Money3%

Strength3%

Compatibility-Overall3%

Assembly/Installation2%

Product Condition2%

Common questions

Is exhaust fan profitable to sell on Amazon United States?: The niche generates $8.8M/yr across 62 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the exhaust fan niche?: 34 brands and 177 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in exhaust fan?: Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 3.4%.
When does demand for exhaust fan peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the exhaust fan niche?: Listings span $13.57–$233.51; the average listing price is $77.21 (sweet spot $15–$100). The average incumbent carries 5,753 reviews — the moat a new listing must climb.