Is Wire Bender profitable to sell on Amazon United States?

Flapen scores Wire Bender 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $268K a year across 64 tracked products. Amazon counts 5 of the 27 products launched in the last year as successful launches. Search demand grew -4.9% in the last 90 days.

How competitive is the Wire Bender niche on Amazon United States?

48 brands and 89 sellers compete in Wire Bender on Amazon United States. The top 5 Wire Bender products take 23% of clicks, and the top 5 brands take 38%.

What do buyers complain about in Wire Bender?

Wire Bender buyers on Amazon United States complain most about Size-Overall, Ease Of Use, and Instructions/User Manual/Troubleshooting. Returns run at 1.5% of orders.

When does demand for Wire Bender peak?

Search demand for Wire Bender on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Wire Bender niche?

Wire Bender sells for $67.34 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.62 to $578.21. The average product has 401 reviews, the count a new listing must catch up to.

Wire Bender

Maybe

The top 5 brands take only 38% of clicks. But prices span $5.62–$578.21, mostly outside the sweet spot, so Wire Bender is a Maybe.

Filters No Dominant Brand Low Review Barrier High Price Out of Stock

Flapen Score: 63
63 / 100Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 48
Market size: $268K/yr143K searches / yr
90-day growth: -4.9%search demand this quarter
Competition: 23%top-5 click share · 48 brands · 89 sellers

Flapen Score

Wire Bender against its category

The dotted line is the Tools & Home Improvement average. Past it, Wire Bender is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Wire Bender market on Amazon at a glance

Shoppers on Amazon United States searched for Wire Bender 143K times last year and spent an estimated $268K. The top 5 brands take 38% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months: 143K
Growth, 90 days vs prior 90: -4.9%
Conversion, latest week: 2.8%
Market size, estimated: $268Ka year
Peak month: February1.3× the quietest month
Top search term: wire bender55K searches a year

02 · Price

A sale here is worth $67.34.

Listings sell for $67.34 on average, from $5.62 to $578.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $67.34 that is $0 to $7K a year per listing.

Average price: $67.34inside the $15 to $100 sweet spot
Price range: $5.62–$578.21
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #321 within Cutters. It carries 401 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 91%
Out of stock, average day: 8.5%
Average rank: #321in Cutters
Average rating: 4.29 starsAmazon United States average 4.42 stars
Average reviews: 401per listing
Listings tracked: 64

04 · Newcomers

Amazon counts 5 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 27
Successful launches: 5Amazon's first-year sales bar
Average brand age: 49 months

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