bathroom vanity
Worth a lookShows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.5M$5.5M/yr · 9.1M searches
Competition
Great22%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great225.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$287.52avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Price range
Bad$28.66–$1036.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bathroom vanity is a $5.5M/yr Amazon United States market (9.1M searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bathroom vanity market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $4.3M–$5.8M
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 97%
- Out of stock
- 33.0%
- Avg brand age
- 36 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
56
Top-5 brand share
46%
Top 20: 79%
Top-5 click share
22%
Top 20: 46%
Open market
50%
- LIKIMIO14%
- DELUXE LIVING10%
- Yaheetech10%
- JUMMICO6%
- Alphabath5%
- 4ever2buy4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bathroom vanity search terms
- bathroom vanity with sink2.7M/yr
- bathroom vanity2.0M/yr
- bathroom sink927K/yr
- bathroom vanities437K/yr
- 36 inch bathroom vanity with sink407K/yr
- 30 inch bathroom vanity with sink271K/yr
- bathroom sink cabinet273K/yr
- 48 inch bathroom vanity with sink203K/yr
- 24 inch bathroom vanity with sink240K/yr
- vanity bathroom204K/yr
Top bathroom vanity products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaheetech 24.5 Modern Bathroom Vanity with Ceramic Basin Undermount Vanity Sink Cabinet with 2 Doors and 1 Drawer Free Standing Bathroom Storage Cabinet with Sink Combo Set White
Yaheetech$147.554.4★323 rev
JUMMICO 24 Bathroom Vanity with Sink Bathroom Storage Vanity Sink Cabinet with 2 Doors 1 Drawer Space Farmhouse Wooden Free Standing Bathroom Cabinet with Sink Combo Easy Assembly (Black)
JUMMICO$185.294.1★85 rev
LIKIMIO 36 Bathroom Vanity with Sink Hair Tool Drawer 4 Solid Legs 4 Drawers 2 Doors Modern Freestanding Wooden Bathroom Cabinet with Undermount Upgraded SMC Sink Quick Assembly White
LIKIMIO$299.353.8★15 rev
LIKIMIO 30 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 1 Soft-Close Door & 2 Drawers Integrated Rectangular Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$223.414.4★32 rev
LIKIMIO 36 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 U-Shaped Drawers & Open Shelf Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$223.144.5★12 rev
Newest
by launch date
LIKIMIO 36 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 Soft-Close Doors & 1 U-Shaped Drawer Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$232.209 rev
LIKIMIO 30 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 Soft-Close Doors & 1 Drawer Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$215.509 rev
LIKIMIO 36 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 U-Shaped Drawers & Open Shelf Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$223.1412 rev
IFBUY 30 Inch Arched Bathroom Vanity with Sink Modern Fluted Bathroom Vanity Cabinet with Adjustable Storage Shelf Freestanding Single Bathroom Vanity with Ceramic Basin Space-Saving Natural Oak
IFBUY$229.9725 rev
Alphabath 36 Inch Bathroom Vanity with Sink Solid Wood Bathroom Cabinet with Nano Clean Integrated Sink Soft Closing 2 Doors & 2 Drawers Easy Assembly Charcoal Blue
Alphabath$417.8539 rev
Trending
90-day click momentumLIKIMIO 36 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 U-Shaped Drawers & Open Shelf Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$223.144.5★
HOPUBUY 37 Bathroom Vanity with Ceramic Sink Farmhouse Bathroom Vanities
HOPUBUY$133.275.0★
DUMOS 24 Modern Bathroom Vanity with Durable Ceramic Basin
DUMOS$147.464.0★
LIKIMIO 36 Bathroom Vanity with Sink Freestanding Bathroom Vanity with 2 Soft-Close Doors & 1 U-Shaped Drawer Integrated Ceramic Sink Modern Bathroom Storage Cabinet Easy Assembly White
LIKIMIO$232.204.8★
Alphabath 36 Inch Bathroom Vanity with Sink Solid Wood Bathroom Cabinet with Nano Clean Integrated Sink Soft Closing 2 Doors & 2 Drawers Easy Assembly Charcoal Blue
Alphabath$417.854.4★
What buyers say about bathroom vanity
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Easy to assemble”
“Great deal”
“it is very nice and sturdy”
“The construction was very sturdy”
“Perfect fit”
“Just like in the photo”
“Excellent space and use of it for storage”
“Color is amazing”
“the instructions were clear”
What buyers complain about
“Assembly is a little difficult”
“Horrible quality”
“Could be larger”
“Material is so cheap and thin”
“Broken”
“No like the picture”
“A milliona small annoying parts”
“Bulky”
“Looks far more expensive”
“the color was off”
Top return reasons
Common questions
- Is bathroom vanity profitable to sell on Amazon United States?
- The niche generates $5.5M/yr across 100 tracked products. 51 of 61 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the bathroom vanity niche?
- 46 brands and 56 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in bathroom vanity?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 4.0%.
- When does demand for bathroom vanity peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bathroom vanity niche?
- Listings span $28.66–$1036.13; the average listing price is $287.52 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.