Is Kobalt 40v Battery profitable to sell on Amazon United States?

Flapen scores Kobalt 40v Battery 72 out of 100 on Amazon United States, a Pass. Shoppers spend $1.5M a year across 41 tracked products. Amazon counts 11 of the 18 products launched in the last year as successful launches. Search demand grew +60.1% in the last 90 days.

How competitive is the Kobalt 40v Battery niche on Amazon United States?

28 brands and 58 sellers compete in Kobalt 40v Battery on Amazon United States. The top 5 Kobalt 40v Battery products take 43% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Kobalt 40v Battery?

Kobalt 40v Battery buyers on Amazon United States complain most about Battery Life, Charging, and Durability. Returns run at 2.3% of orders.

When does demand for Kobalt 40v Battery peak?

Search demand for Kobalt 40v Battery on Amazon United States peaks in May–Aug–Oct–Nov–Dec, and the busiest month runs 5.6× the quietest.

What does it cost to enter the Kobalt 40v Battery niche?

Kobalt 40v Battery sells for $78.75 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $46.99 to $123.76. The average product has 348 reviews, the count a new listing must catch up to.

Kobalt 40v Battery

Pass

Kobalt 40v Battery scores 72 out of 100, a Pass. Shoppers spend $1.5M a year here, search demand grew +60.1% this quarter, and returns run at 2.3% of orders.

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Flapen Score: 72
72 / 100Top 1% of 9,536 Tools & Home Improvement niches · +24 vs the category median of 48
Market size: $1.5M/yr453K searches / yr
90-day growth: +60.1%search demand this quarter
Competition: 43%top-5 click share · 28 brands · 58 sellers

Flapen Score

Kobalt 40v Battery against its category

The dotted line is the Tools & Home Improvement average. Past it, Kobalt 40v Battery is stronger. Inside it, weaker.

72Pass

This niche Category average

See the method

Market

The Kobalt 40v Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Kobalt 40v Battery 453K times last year and spent an estimated $1.5M. The top 5 brands take 67% of clicks. Demand peaks in May–Aug–Oct–Nov–Dec. Flapen scores it 72 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months: 453K
Growth, 90 days vs prior 90: +60.1%
Conversion, latest week: 4.2%
Market size, estimated: $1.5Ma year
Peak month: December5.6× the quietest month
Top search term: kobalt 40v battery326K searches a year

02 · Price

A sale here is worth $78.75.

Listings sell for $78.75 on average, from $46.99 to $123.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $78.75 that is $20K to $39K a year per listing.

Average price: $78.75inside the $15 to $100 sweet spot
Price range: $46.99–$123.76
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $20K–$39K
Returns: 2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,560 within Battery Packs & Chargers. It carries 348 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 93%
Out of stock, average day: 7.2%
Average rank: #1,560in Battery Packs & Chargers
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 348per listing
Listings tracked: 41

04 · Newcomers

Amazon counts 11 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 11Amazon's first-year sales bar
Average brand age: 27 months

Products