Is american flag lights profitable to sell on Amazon United States?

The niche generates $465K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +736.5%. Flapen's verdict: Worth a look (73/100).

How competitive is the american flag lights niche?

21 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in american flag lights?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.1%.

When does demand for american flag lights peak?

Demand peaks in May–Jun–Jul; the busiest month runs 29.3× the quietest.

What does it cost to enter the american flag lights niche?

Listings span $18.41–$36.51; the average listing price is $25.66 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.

american flag lights

Worth a look

Shows demand growing +736.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+736.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.66

avg listing price — sweet spot $15–$100

Price range

Incredible$18.41–$36.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Market size

Good$465K

$465K/yr · 451K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,997.27

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, american flag lights is a $465K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 73/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

american flag lights market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $385K–$513K; units × avg price
Conversion rate: 4.0%
Avg BSR: #545
Page quality: 0%
Prime: 86%
Sponsored: 100%
Out of stock: 1.5%
Avg brand age: 25 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

58%

Top 20: 97%

Open market

37%

HYH28%
realization10%
MZD83917%
XTF20157%
FUNIAO6%
Renoliss4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +736.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 29.3×

Open Trend

Top american flag lights search terms

light up american flag44K/yr >1,000%2.0% conv.
led american flag for outdoors38K/yr +900.1%4.3% conv.
american flag lights for outside30K/yr >1,000%3.8% conv.
american flag lights35K/yr +533.6%2.8% conv.
led flag32K/yr +604.9%3.6% conv.
led american flag30K/yr +975.9%3.1% conv.
lighted american flag29K/yr +907.4%2.3% conv.
light up american flag for outdoors24K/yr +722.5%2.4% conv.
lighted american flags for outside24K/yr +631.5%3.1% conv.
light up flags for outdoors22K/yr +678.4%2.1% conv.

All search terms

Top american flag lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYH American Flag LED Lights 420 LEDs Net Light Up Flag Outdoor Waterproof

HYH$25.834.6★13,341 rev

American Flag String Lights Waterproof Led Flag Net Light with 420 Super Bright LED for Yard Garden Decoration Festival Holiday Party Decoration Christmas Decorations (Plug in Power)

realization$25.084.5★7,014 rev

MZD8391 American Flag Lights 420 LED Lighted Flag Light Waterproof Outdoor

MZD8391$25.514.5★4,093 rev

XTF2015 Led Flag Net Lights of The United States American Flag Lights Waterproof American Flag String Light for Outdoor Independence Day Memorial Day Decoration Garden Indoor and Christmas

XTF2015$23.874.5★4,634 rev

FUNIAO (New) American Flag Lights 420 LED USA Flag Outdoor Waterproof Patriotic Lights Hanging Ornaments for Memorial Day 4th of July Labor Day Presidential Election Christmas

FUNIAO$25.114.5★2,766 rev

Newest

by launch date

Lighted American Flag 3 x 5 Ft LED Flag with Red White and Blue Lights

MBDFUT$22.8619 rev

2mo ago

Lighted Rag American Flag Banner 4 x 2.3 Ft Rag American Flag Banner for Home Party Supplies Patriotic Wall Hanging for Memorial Day Independence Day Party Farmhouse Home Decor (Style2)

MOSADO$28.8896 rev

2mo ago

8 Pack Solar American Flag Pathway Lights - Patriotic Red White Blue Outdoor Stake Waterproof LED Lights with 8 Modes Decorations 4th of July Memorial Day & Independence Day Yard Garden (Style A)

MOSADO$24.88149 rev

3mo ago

American Flag Lights Outdoor - 420 Super Bright Red White and Blue Lights Waterproof Led Flag Net Light of The United States for Memorial Day 4th of July Yard Garden Christmas Decorations

ooLALoo$22.43120 rev

1y ago

Leisure world American Flag Lights 384 Super Bright LEDs Waterproof USA Flag Decoration for 250th Anniversary Independence Day (July 4th) Memorial Day Christmas & Holiday Party

Leisure world$23.89476 rev

1y ago

What buyers say about american flag lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“It is bright”

Quality-Overall10%

“The quality of the lights are great they super bright”

Value For Money7%

“Excellent value”

Color7%

“Bright colors”

Assembly/Installation6%

“Easy to put up”

Advertised Vs Actual Product6%

“Works as advertised”

Durability3%

“Durable Quality”

Size-Overall3%

“Perfect size”

Ease Of Use3%

“Ease of use”

Design-Overall3%

“Cool design”

What buyers complain about

Quality-Overall20%

“Bad quality”

Size-Overall16%

“Much shorter”

Durability13%

“Broke 1st week”

Advertised Vs Actual Product10%

“very misleading”

Value For Money7%

“These were not cheap either”

Brightness/Shine/Glow5%

“I cannot get mine to light up, they have been out in the sun for 2 days and at night, they still do not light up”

Functionality-Overall4%

“no longer works”

Material Quality4%

“Very cheap materials - description says cotton”

Strength2%

“They seem like they would break easily”

Bulb Flicker/Dimming/Color2%

“They also started to dim within a few months”

Top return reasons

Size-Overall22%

Advertised Vs Actual Product17%

Functionality-Overall10%

Brightness/Shine/Glow9%

Defective Material/Parts8%

Quality-Overall7%

Bulb Flicker/Dimming/Color7%