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American Flag Lights

Pass

American Flag Lights scores 73 out of 100, a Pass. Shoppers spend an estimated $465K a year here, search demand grew +736.5% this quarter, and an estimated 1.1% of orders come back.

Filters Trending
Flapen Score
73
73 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +25 vs the category median of 48
Market size
$465K/yr451K searches / yr
90-day growth
+736.5%search demand this quarter
Competition
58%top-5 click share · 21 brands · 24 sellers

Flapen Score

American Flag Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, American Flag Lights is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Lights market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Lights 451K times last year and spent an estimated $465K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +736.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
+736.5%
Conversion, latest week
4.0%
Market size, estimated
$465Ka year
Peak month
June29.3× the quietest month
Top search term
light up american flag44K searches a year

02 · Price

A sale here is worth $25.66.

Listings sell for $25.66 on average, from $18.41 to $36.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $25.66 that is $19K to $26K a year per listing.

Average price
$25.66inside the $15 to $100 sweet spot
Price range
$18.41–$36.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #545 within String Lights. It carries 1,997 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
1.5%
Average rank
#545in String Lights
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,997per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top American Flag Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$46K$93K$139K$186K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

24

Est. top-5 brand share

58%

Top 20: 99%

Est. top-5 click share

58%

Top 20: 97%

Open market

37%

  • HYH28%
  • realization10%
  • MZD83917%
  • XTF20157%
  • FUNIAO6%
  • Renoliss4%

Demand

American Flag Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 29.3×

Search terms

Top American Flag Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • light up american flag44K/yr
  • led american flag for outdoors38K/yr
  • american flag lights for outside30K/yr
  • american flag lights35K/yr
  • led flag32K/yr
  • led american flag30K/yr
  • lighted american flag29K/yr
  • light up american flag for outdoors24K/yr
  • lighted american flags for outside24K/yr
  • light up flags for outdoors22K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Lights

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common American Flag Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data