Is American Flag Lights profitable to sell on Amazon United States?

Flapen scores American Flag Lights 73 out of 100 on Amazon United States, a Pass. Shoppers spend $465K a year across 22 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +736.5% in the last 90 days.

How competitive is the American Flag Lights niche on Amazon United States?

21 brands and 24 sellers compete in American Flag Lights on Amazon United States. The top 5 American Flag Lights products take 58% of clicks, and the top 5 brands take 58%.

What do buyers complain about in American Flag Lights?

American Flag Lights buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 1.1% of orders.

When does demand for American Flag Lights peak?

Search demand for American Flag Lights on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 29.3× the quietest.

What does it cost to enter the American Flag Lights niche?

American Flag Lights sells for $25.66 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.41 to $36.51. The average product has 1,997 reviews, the count a new listing must catch up to.

American Flag Lights

Pass

American Flag Lights scores 73 out of 100, a Pass. Shoppers spend $465K a year here, search demand grew +736.5% this quarter, and returns run at 1.1% of orders.

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Flapen Score: 73
73 / 100Top 1% of 9,536 Tools & Home Improvement niches · +25 vs the category median of 48
Market size: $465K/yr451K searches / yr
90-day growth: +736.5%search demand this quarter
Competition: 58%top-5 click share · 21 brands · 24 sellers

Flapen Score

American Flag Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, American Flag Lights is stronger. Inside it, weaker.

73Pass

This niche Category average

See the method

Market

The American Flag Lights market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Lights 451K times last year and spent an estimated $465K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +736.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months: 451K
Growth, 90 days vs prior 90: +736.5%
Conversion, latest week: 4.0%
Market size, estimated: $465Ka year
Peak month: June29.3× the quietest month
Top search term: light up american flag44K searches a year

02 · Price

A sale here is worth $25.66.

Listings sell for $25.66 on average, from $18.41 to $36.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $25.66 that is $19K to $26K a year per listing.

Average price: $25.66inside the $15 to $100 sweet spot
Price range: $18.41–$36.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: $19K–$26K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #545 within String Lights. It carries 1,997 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 86%
Out of stock, average day: 1.5%
Average rank: #545in String Lights
Average rating: 4.14 starsAmazon United States average 4.42 stars
Average reviews: 1,997per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 25 months

Products