Toilet

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.6M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

1.0%

Market size, estimated

$18.6Ma year

Peak month

July1.2× the quietest month

Top search term

toilet2.0M searches a year

Listings sell for $414.97 on average, from $3.79 to $1435.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $414.97 that is $311K to $415K a year per listing.

Average price

$414.97above the $15 to $100 sweet spot

Price range

$3.79–$1435.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$311K–$415K

Returns

0.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #37 within Bathroom Fixtures. It carries 4,847 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

68%

Out of stock, average day

6.5%

Average rank

#37in Bathroom Fixtures

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,847per listing

Listings tracked

80

33 products launched here in the last 12 months. Amazon counts 31 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

31Amazon's first-year sales bar

Average brand age

45 months