- Flapen Score
- 49 / 100Top 25% of 8,347 Electronics niches · +6 vs the category median of 4349
- Market size
- $264.8M/yr58.3M searches / yr
- 90-day growth
- +15.4%search demand this quarter
- Competition
- 43%top-5 click share · 7 brands · 112 sellers
Flapen Score
Tv against its category
The dotted line is the Electronics average. Past it, Tv is stronger. Inside it, weaker.
Market
The Tv market on Amazon at a glance
Shoppers on Amazon United States searched for Tv 58.3M times last year and spent an estimated $264.8M. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 58.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264.8M a year.
- Searches, last 12 months
- 58.3M
- Growth, 90 days vs prior 90
- +15.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $264.8Ma year
- Top search term
- smart tv5.6M searches a year
02 · Price
A sale here is worth $357.99.
Listings sell for $357.99 on average, from $21.10 to $1316.33. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $357.99 that is $4.5M to $5.4M a year per listing.
- Average price
- $357.99above the $15 to $100 sweet spot
- Price range
- $21.10–$1316.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $4.5M–$5.4M
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #12 within Televisions. It carries 1,975 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #12in Televisions
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 39
04 · Newcomers
20 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Tv products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Roku 40-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $142.68
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 4mo ago

Roku 55-Inch Smart TV 2026 Select Series 4K QLED TV TV
- Price
- $263.83
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3mo ago

Roku 65-Inch Smart TV 2026 Select Series 4K QLED TV TV
- Price
- $375.16
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 4mo ago

Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $132.39
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 3mo ago

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR Object Tracking Sound Lite Knox Security One UI Tizen Smart TV
- Price
- $166.07
- Rating
- 4.2/5
- Reviews
- 3,446
- Age
- 1y ago
Trending
estimated 90-day click momentum
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
- Price
- $89.94
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 2mo ago

Roku 43-Inch Smart TV 2026 - Select Series 4K HDR TV - RokuTV
- Price
- $196.44
- Rating
- 4.5/5
- Reviews
- 2,007
- Age
- 3mo ago

Samsung 55-Inch Class Mini LED M70H Series Samsung Vision AI Companion Smart TV (2026 Model 55M70H) Processor 4K Pure Spectrum Color Motion Xcelerator + DLG 120Hz
- Price
- $349.39
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 4mo ago

Roku 55-Inch Smart TV 2026 Select Series 4K QLED TV TV
- Price
- $263.83
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3mo ago

Samsung 50-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model 50U8000H) Crystal Processor 4K Endless Free Content Motion Xcelerator Color Booster Alexa Built-in
- Price
- $291.81
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 3mo ago
Newest
by launch date
Samsung 65-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model 65U8000H) Crystal Processor 4K Endless Free Content Motion Xcelerator Color Booster Alexa Built-in
- Price
- $383.94
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 1mo ago

Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
- Price
- $89.94
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 2mo ago

Roku 43-Inch Smart TV 2026 - Select Series 4K HDR TV - RokuTV
- Price
- $196.44
- Rating
- 4.5/5
- Reviews
- 2,007
- Age
- 3mo ago

Samsung 50-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model 50U8000H) Crystal Processor 4K Endless Free Content Motion Xcelerator Color Booster Alexa Built-in
- Price
- $291.81
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 3mo ago

Samsung 43-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model 43U8000H) Crystal Processor 4K Endless Free Content Motion Xcelerator Color Booster Alexa Built-in
- Price
- $243.10
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
112
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 83%
Open market
1%
- Roku51%
- Samsung39%
- Hisense6%
- TCL1%
- VIZIO1%
- Sony1%
- Open — no brand owns it (1 brand, 1%)
Demand
Tv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5× · 9 of 12 months tracked
Search terms
Top Tv search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smart tv5.6M/yr
- roku tv4.0M/yr
- fire tv3.0M/yr
- samsung tv2.5M/yr
- 50 inch smart tv2.2M/yr
- television2.1M/yr
- tvs2.1M/yr
- 65 inch tv1.6M/yr
- 40 inch smart tv1.5M/yr
- 65 inch smart tv2.0M/yr
Reviews and returns
What reviews say buyers love and hate about Tv
We read the reviews and the return reasons for every product selling here.
“bad software”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tv questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









