Laptop

Shoppers searched for this 106.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216.5M a year.

Searches, last 12 months

106.2M

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

0.4%

Market size, estimated

$216.5Ma year

Peak month

December1.8× the quietest month

Top search term

laptop41.2M searches a year

Listings sell for $452.95 on average, from $60.26 to $2126.75. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 2,500 to 3,000 of them. At $452.95 that is $1.1M to $1.4M a year per listing.

Average price

$452.95above the $15 to $100 sweet spot

Price range

$60.26–$2126.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

2,500–3,000

Revenue per listing a year

$1.1M–$1.4M

Returns

2.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #717 within Computers & Tablets. It carries 409 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

59%

Out of stock, average day

10.9%

Average rank

#717in Computers & Tablets

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

409per listing

Listings tracked

94

54 products launched here in the last 12 months. 51 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

54

Successful launches

51Amazon's first-year sales bar

Average brand age

38 months