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Sunglasses Mens

Pass

Sunglasses Mens scores 75 out of 100, a Pass. Shoppers spend $5.1M a year here, search demand grew +123.6% this quarter, and returns run at 1.3% of orders.

Flapen Score
75
75 / 100
Top 1% of 2,461 Fashion niches · +27 vs the category median of 48
Market size
£5.1M/yr5.1M searches / yr
90-day growth
+123.6%search demand this quarter
Competition
34%top-5 click share · 27 brands · 66 sellers

Flapen Score

Sunglasses Mens against its category

The dotted line is the Fashion average. Past it, Sunglasses Mens is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunglasses Mens 5.1M times last year and spent an estimated £5.1M. The top 5 brands take 61% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 75 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +123.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.1M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+123.6%
Conversion, latest week
2.6%
Market size, estimated
£5.1Ma year
Peak month
May4.2× the quietest month
Top search term
sunglasses mens1.3M searches a year

02 · Price

A sale here is worth £38.86.

Listings sell for £38.86 on average, from £4.92 to £341.39. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £38.86 that is £58K to £78K a year per listing.

Average price
£38.86inside the $15 to $100 sweet spot
Price range
£4.92–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£58K–£78K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Accessories. It carries 3,487 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#163in Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,487per listing
Listings tracked
58

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sunglasses Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£153K£305K£458K£610K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

66

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

34%

Top 20: 68%

Open market

36%

  • ATTCL19%
  • Perfectmiaoxuan15%
  • LINVO12%
  • GQUEEN9%
  • Ray-Ban7%
  • wearPro4%

Demand

Sunglasses Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Sunglasses Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses mens1.3M/yr
  • mens sunglasses877K/yr
  • sunglasses895K/yr
  • rayban sunglasses mens410K/yr
  • polarised sunglasses men222K/yr
  • oakley sunglasses mens206K/yr
  • sun glassesfor men151K/yr
  • sun glasses122K/yr
  • sunglasses men104K/yr
  • mens sunglasses polarised119K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.66

the control quality needs to be better

Low quality

Looks very cheap

Durability17%−0.22

broke after a few uses

easily broken

Bad durability

Size-Overall12%−0.07

Disappointed with the fit

they suddenly felt loose

Too small

Strength8%−0.08

not robust

flimsy

Not very strong

Value For Money7%+2.71

Not worth the money

Really over priced for what you get

Waste of money

Love

Value For Money28%+2.71

Good value for money

Good Value

Money well spent

Quality-Overall27%+0.66

The build quality is impressive

Excellent product

Great quality glasses

Size-Overall9%−0.07

tight comfortable fit

Fit perfectly

It fits my face perfectly

Comfort-Overall9%+0.72

Very comfortable

Comfortable to wear

Nice comfy great quality glasses

Advertised Vs Actual Product5%+0.21

Great exactly what I wanted

As described

Exactly as the picture shown

Return

1.3% Return rate 79% Fixable by listing

Size-Overall59%████▇█

Disappointed with the fit

they suddenly felt loose

Too small

Quality-Overall9%█▆▇▆▆▅

the control quality needs to be better

Low quality

Looks very cheap

Shape/Style6%▆▃███▆
Advertised Vs Actual Product4%▄█▆▄▇▇

Misleading

Not what they say

Not as the pictures make out

Color3%▁▃▄▆█▅

One thing I would say is that theyre almost too dark

also have poor colour

Colours change and seem much duller

FAQ

Common Sunglasses Mens questions

Answered from the same tracked data.