Skip to content

Suitcase Locks

Pass

Suitcase Locks scores 66 out of 100, a Pass. Shoppers spend $608K a year here, search demand grew +37.8% this quarter, and returns run at 0.6% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£608K/yr837K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
40%top-5 click share · 24 brands · 32 sellers

Flapen Score

Suitcase Locks against its category

The dotted line is the Fashion average. Past it, Suitcase Locks is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suitcase Locks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suitcase Locks 837K times last year and spent an estimated £608K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £608K a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
12.2%
Market size, estimated
£608Ka year
Peak month
August2.0× the quietest month
Top search term
suitcase locks234K searches a year

02 · Price

A sale here is worth £5.95.

Listings sell for £5.95 on average, from £3.40 to £13.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.95 that is £12K to £15K a year per listing.

Average price
£5.95under the $15 to $100 sweet spot
Price range
£3.40–£13.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Luggage & Travel Gear. It carries 2,518 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Luggage & Travel Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,518per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Suitcase Locks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£24K£49K£73K£97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

32

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

40%

Top 20: 80%

Open market

40%

  • Diyife17%
  • SharkByte12%
  • flintronic10%
  • Luggex8%
  • TravelMore8%
  • Lansonee5%

Demand

Suitcase Locks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Suitcase Locks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suitcase locks234K/yr
  • luggage locks130K/yr
  • suitcase padlock58K/yr
  • tsa approved luggage locks66K/yr
  • suitcase lock46K/yr
  • padlock for suitcase36K/yr
  • suitcase padlocks with keys28K/yr
  • suitcase locks with keys24K/yr
  • luggage lock26K/yr
  • tsa lock28K/yr

Reviews and returns

What reviews say buyers love and hate about Suitcase Locks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism26%−0.06

not very secure

Bad lock

Lock not working

Functionality-Overall10%−0.12

Did not work

awful dont even work the keys

Unfortunately only one worked

Quality-Overall9%+0.50

OK. Not the vast quality or price

Poor quality

Cheap junk

Size-Overall8%

These locks are absolutely tiny

Its huge

Very small

Instructions/User Manual/Troubleshooting8%−0.03

Instructions are poor

No instructions

the instructions do not work

Love

Locking Mechanism27%−0.06

The locks operate really smoothly

Helpful lock

Lock is easy to use

Quality-Overall16%+0.50

Good quality, functional

Decent quality

Good quality build

Value For Money10%+1.01

Good for the money

Great value for money

Excellent value

Ease Of Use10%+0.90

Ease of use

are easy to read

Easy to operate

Strength9%+0.51

Solid build

Very strong

Strong cable

Return

0.6% Return rate 34% Fixable by listing

Size-Overall32%▇█▇▇█▇

These locks are absolutely tiny

Its huge

Very small

Locking Mechanism23%█▆█▇▇▇

not very secure

Bad lock

Lock not working

Functionality-Overall15%▇▇▅▆▆█

Did not work

awful dont even work the keys

Unfortunately only one worked

Quality-Overall6%█▆▆▄▅▅

OK. Not the vast quality or price

Poor quality

Cheap junk

Weight Heavy4%█▆▆▇▆▄

These are a lot heavier than I expected

I just find them a bit heavy for travel bags

A bit heavy

FAQ

Common Suitcase Locks questions

Answered from the same tracked data.