Friendship Gifts for Women
MaybeReturns run at only 0.5% of orders. But demand is soft, at -5.9% this quarter, so Friendship Gifts for Women is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 2,461 Fashion niches · +15 vs the category median of 4863
- Market size
- £1.1M/yr3.2M searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 28%top-5 click share · 62 brands · 90 sellers
Flapen Score
Friendship Gifts for Women against its category
The dotted line is the Fashion average. Past it, Friendship Gifts for Women is stronger. Inside it, weaker.
Market
The Friendship Gifts for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Friendship Gifts for Women 3.2M times last year and spent an estimated £1.1M. The top 5 brands take 33% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £1.1Ma year
- Peak month
- December4.5× the quietest month
- Top search term
- best friend gifts for women354K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £2.90 to £24.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £2.90–£24.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #83 within Luggage & Travel Gear. It carries 862 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 6.0%
- Average rank
- #83in Luggage & Travel Gear
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 862per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 8 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Friendship Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 222
- Age
- 11mo ago
Friendship Gifts for Women Wine Glasses Drinking Personalised Birthday Gifts for Friend Women Special Friends Gift Leaving Gift for Her Colleague Best Friends Sister Christmas Galentines Present
- Price
- £10.32
- Rating
- 4.7/5
- Reviews
- 1,598
- Age
- 3y ago
Friend Gifts for Women & Girls Friendship Keyring for Best Friend
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 884
- Age
- 2y ago
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 12mo ago
Trending
90-day click momentum
Beecreative Best Friend Gift Personalised Photo Gifts For Women A4 and A5 Poster Prints
- Price
- £11.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 12mo ago
WILDFISH & CO Best Friends Ornament Gift with Card & Gift Box Friendship Keepsake Decoration for Women Birthday Thank You Thinking of You Present.
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago
GADITIEK Funny Best Friend - Gifts for Women Good Friends Are Like Big Knickers Notebook Pen & Keychain Set Best Friend Birthday Gifts Funny Friendship Gift Ideas
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 7mo ago
Newest
by launch dateBeecreative Best Friend Gift Personalised Photo Gifts For Women A4 and A5 Poster Prints
- Price
- £11.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
WILDFISH & CO Best Friends Ornament Gift with Card & Gift Box Friendship Keepsake Decoration for Women Birthday Thank You Thinking of You Present.
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago
Heart Shaped Friendship Ornament 2D Acrylic Hanging Heart Keepsake Friendship Gifts for Women Christmas Tree Hanging Decoration Friendships Themed Heart Decoration
- Price
- £4.18
- Rating
- 2.4/5
- Reviews
- 33
- Age
- 7mo ago
GADITIEK Funny Best Friend - Gifts for Women Good Friends Are Like Big Knickers Notebook Pen & Keychain Set Best Friend Birthday Gifts Funny Friendship Gift Ideas
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 7mo ago
AIKOBAA Encouragement Gift for Friends Crystal Keychain with Youve Got This Message Uplifting Friendship Gift with Meaningful Stones Good Luck & Support Present
- Price
- £3.30
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
62 falling
Sellers
90
Top-5 brand share
33%
Top 20: 67%
Top-5 click share
28%
Top 20: 61%
Open market
63%
- Yalucky9%
- LimaLima9%
- Jeasona8%
- Generic4%
- QBEJIME4%
- Kyralyn4%
Demand
Friendship Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Friendship Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- best friend gifts for women354K/yr
- friendship gifts for women610K/yr
- best friend gifts557K/yr
- friend gifts for women174K/yr
- friend gifts197K/yr
- friend114K/yr
- friendship gifts121K/yr
- best friend birthday gifts113K/yr
- gifts for friends female144K/yr
- bestie gifts99K/yr
Reviews and returns
What reviews say buyers love and hate about Friendship Gifts for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hoped card would be larger
Quite big too
Very small
Not as advertised
Picture is VERY misleading
Very misleading
Bad quality, discolourisation
the socks were very poor quality
Not great quality
Different place different price
over priced
Look more expensive than they were
no gift packaging at all
not a great gift for a friend
Very disappointed and embarrassed to give this as a gift
Love
Cute gift
LOVELY GIFT
Amazing gift
Amazing quality
Great quality card
Lovely gift good quality
Great value
Brilliant price
Value for money
Fits beautifully
a reasonable size
Got it for my friend at Christmas she loved it good size glass
Same as picture
As promised
As Described
Return
0.5% Return rate 66% Fixable by listing
Hoped card would be larger
Quite big too
Very small
Bad quality, discolourisation
the socks were very poor quality
Not great quality
Not as advertised
Picture is VERY misleading
Very misleading
no gift packaging at all
not a great gift for a friend
Very disappointed and embarrassed to give this as a gift
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friendship Gifts for Women questions
Answered from the same tracked data.