Friendship Gifts for Women

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

4.2%

Market size, estimated

£1.1Ma year

Peak month

December4.5× the quietest month

Top search term

best friend gifts for women354K searches a year

Listings sell for £8.51 on average, from £2.90 to £24.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.

Average price

£8.51under the $15 to $100 sweet spot

Price range

£2.90–£24.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£9K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #83 within Luggage & Travel Gear. It carries 862 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

6.0%

Average rank

#83in Luggage & Travel Gear

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

862per listing

Listings tracked

72

29 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

8Amazon's first-year sales bar

Average brand age

24 months