Wallet

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

2.7%

Market size, estimated

£2.5Ma year

Peak month

December2.5× the quietest month

Top search term

wallet1.1M searches a year

Listings sell for £14.58 on average, from £3.51 to £39.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,250 to 1,500 of them. At £14.58 that is £18K to £22K a year per listing.

Average price

£14.58under the $15 to $100 sweet spot

Price range

£3.51–£39.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,250–1,500

Revenue per listing a year

£18K–£22K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #55 within Luggage & Travel Gear. It carries 6,411 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#55in Luggage & Travel Gear

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,411per listing

Listings tracked

58

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months