Cap

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £856K a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+73.8%

Conversion, latest week

1.6%

Market size, estimated

£856Ka year

Peak month

July1.9× the quietest month

Top search term

cap835K searches a year

Listings sell for £10.96 on average, from £4.15 to £25.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £10.96 that is £5K to £8K a year per listing.

Average price

£10.96under the $15 to $100 sweet spot

Price range

£4.15–£25.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #88 within Boys. It carries 4,022 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#88in Boys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,022per listing

Listings tracked

75

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months