Cap

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £856K a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+73.8%

Conversion, latest week

1.6%

Market size, estimated

£856Ka year

Peak month

July1.9× the quietest month

Top search term

cap835K searches a year

Listings sell for £10.96 on average, from £4.15 to £25.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £10.96 that is £5K to £8K a year per listing.

Average price

£10.96under the $15 to $100 sweet spot

Price range

£4.15–£25.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #88 within Boys. It carries 4,022 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#88in Boys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,022per listing

Listings tracked

75

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months