flip flops women
Worth a lookShows demand growing +226.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+226.6%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great£17.76avg listing price — sweet spot $15–$100
Price range
Great£5.40–£50.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£803K£803K/yr · 7.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad10,125.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, flip flops women is a £803K/yr Amazon United Kingdom market (7.2M searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flip flops women market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £533K–£710K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 80%
- Out of stock
- 1.4%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
83
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
16%
Top 20: 39%
Open market
28%
- Havaianas35%
- Fitflop11%
- ARCHIES9%
- Amazon Essentials6%
- Crocs5%
- FITORY5%
Demand
Weekly Amazon search volume, last 51 weeks — +226.6% search growth over the last 90 days.Top flip flops women search terms
- sandals for women1.2M/yr
- havaianas flip flop women905K/yr
- flip flops women933K/yr
- womens sandals557K/yr
- sandals460K/yr
- fitflops women401K/yr
- archies flip flops womens uk243K/yr
- flip flops411K/yr
- havaianas295K/yr
- womens sandals & slides351K/yr
Top flip flops women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Havaianas Slim Women Flipflop Black 6.5/7 UK
Havaianas£15.354.6★43,505 rev
shevalues Slim Flip Flops for Women Non-Slip Rubber Thong Sandals Comfortable Shower & Beach Shoes Black 39 (Size 6-6.5)
shevalues£8.604.4★4,239 rev
Havaianas Top Tiras Women Flip Flop Rose Gold 5 UK
Havaianas£12.414.5★20,439 rev
Havaianas Slim Womens Flip Flop Rose Gold 5 UK
Havaianas£16.044.6★43,505 rev
ARCHIES Arch Support Flip Flops for Men & Women Orthotic Sandals for Plantar Fasciitis Relief Lightweight Cushioning Shock-Absorbing Sandals for Walking Foot Pain - Taupe (UK 6)
ARCHIES£28.664.5★9,244 rev
Newest
by launch date
Womens Non-Slip Flip Flops Ultra Lightweight Basic Thongs Rubber Soft Slide Slip-on Shoes Beach Pool Shower Sandals (Black Adult Women 6 Numeric Range UK Footwear Size System 7 Medium)
zoogobee£5.4070 rev
Fallzor Flip Flops Women Square Toe Sandals for Women Leather Thong Walking Ladies Sandals Lightweight Slides for Indoor and Outdoor
Fallzor£11.6552 rev
KIDMI Womens Sport Flip Flops Comfortable Walking Thong Sandals for Summer Black (6UK)
KIDMI£14.87949 rev
Litfun Womens Cork Footbed Sandal Summer Slip On Slide Sandals with Adjustable Buckle Black 39
Litfun£17.671,466 rev
shevalues Slim Flip Flops for Women Non-Slip Rubber Thong Sandals Comfortable Shower & Beach Shoes Black 39 (Size 6-6.5)
shevalues£8.604,239 rev
Trending
90-day click momentum
Havaianas Slim Logo Pop Up Women Flip Flop Black/Steel Grey 3/4 UK
Havaianas£16.474.1★
Womens Non-Slip Flip Flops Ultra Lightweight Basic Thongs Rubber Soft Slide Slip-on Shoes Beach Pool Shower Sandals (Black Adult Women 6 Numeric Range UK Footwear Size System 7 Medium)
zoogobee£5.404.4★
Fallzor Flip Flops Women Square Toe Sandals for Women Leather Thong Walking Ladies Sandals Lightweight Slides for Indoor and Outdoor
Fallzor£11.654.3★
Havaianas Top Tiras Womens Flip Flop Dark Brown 5 UK
Havaianas£15.434.5★
shevalues Slim Flip Flops for Women Non-Slip Rubber Thong Sandals Comfortable Shower & Beach Shoes Black 39 (Size 6-6.5)
shevalues£8.604.4★
What buyers say about flip flops women
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“very accurate as they fit me perfectly”
“Excellent quality”
“worth the money”
“Lovely colour”
“Great arch support”
“these basic flip-flops seem to be well made and sturdy”
“they are quite soft tbh”
“the sole is so comfortable”
“they feel lightweight on the feet”
What buyers complain about
“Far Too Big”
“the quality control on these is poor”
“Not very comfortable”
“its already broken”
“Toe strap came off first day”
“Theyre a bit tight over my feet”
“Hurt toes”
“also overpriced”
“Looks much purple”
“Feels like it's made of compromised materials”
Top return reasons
Common questions
- Is flip flops women profitable to sell on Amazon United Kingdom?
- The niche generates £803K/yr across 140 tracked products. 9 of 24 products launched in the last 360 days are still selling. 90-day search growth is +226.6%. Flapen's verdict: Worth a look (66/100).
- How competitive is the flip flops women niche?
- 29 brands and 83 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in flip flops women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 4.8%.
- What does it cost to enter the flip flops women niche?
- Listings span £5.40–£50.83; the average listing price is £17.76 (sweet spot $15–$100). The average incumbent carries 10,126 reviews — the moat a new listing must climb.