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Flip Flops Women

Pass

Flip Flops Women scores 66 out of 100, a Pass. Shoppers spend $803K a year here, search demand grew +226.6% this quarter, and returns run at 4.8% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£803K/yr7.2M searches / yr
90-day growth
+226.6%search demand this quarter
Competition
16%top-5 click share · 29 brands · 83 sellers

Flapen Score

Flip Flops Women against its category

The dotted line is the Fashion average. Past it, Flip Flops Women is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Flops Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flip Flops Women 7.2M times last year and spent an estimated £803K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +226.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £803K a year.

Searches, last 12 months
7.2M
Growth, 90 days vs prior 90
+226.6%
Conversion, latest week
0.6%
Market size, estimated
£803Ka year
Peak month
July13.2× the quietest month
Top search term
sandals for women1.2M searches a year

02 · Price

A sale here is worth £17.76.

Listings sell for £17.76 on average, from £5.40 to £50.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £17.76 that is £4K to £9K a year per listing.

Average price
£17.76inside the $15 to $100 sweet spot
Price range
£5.40–£50.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #76 within Shoes. It carries 10,126 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
89%
Out of stock, average day
1.4%
Average rank
#76in Shoes
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,126per listing
Listings tracked
140

04 · Newcomers

Amazon counts 9 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
9Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flip Flops Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

83

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

16%

Top 20: 39%

Open market

28%

  • Havaianas35%
  • Fitflop11%
  • ARCHIES9%
  • Amazon Essentials6%
  • Crocs5%
  • FITORY5%

Demand

Flip Flops Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.2×

Search terms

Top Flip Flops Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandals for women1.2M/yr
  • havaianas flip flop women905K/yr
  • flip flops women933K/yr
  • womens sandals557K/yr
  • sandals460K/yr
  • fitflops women401K/yr
  • archies flip flops womens uk243K/yr
  • flip flops411K/yr
  • havaianas295K/yr
  • womens sandals & slides351K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Flops Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.13

Far Too Big

Fits small

too narrow

Quality-Overall9%−0.07

the quality control on these is poor

not 100% well made

Poor Quality

Comfort-Overall8%+3.39

Not very comfortable

Uncomfortable to wear

Most uncomfortable footwear ever bought

Durability5%−0.06

its already broken

not durable

Fell apart with in a week

Strap/String Quality4%−0.05

Toe strap came off first day

the straps are unbearablez

The strap is too thin to hold them on

Love

Comfort-Overall38%+3.39

Extremely comfortable

Comfortable to wear

The sandals are very comfortable

Size-Overall14%−0.13

very accurate as they fit me perfectly

True fit

Fit really well

Quality-Overall7%−0.07

Excellent quality

They are fantastic quality and very easy to put on and take off

It feels well made

Value For Money5%+0.20

worth the money

Good value for money

Good price

Color4%+0.08

Lovely colour

The colour I selected is very cool as well

nice colour combination

Return

4.8% Return rate 76% Fixable by listing

Size-Overall50%▆▇████

Far Too Big

Fits small

too narrow

Feet Fit11%▇▆▆█▇▇

Theyre a bit tight over my feet

have a narrow foot

not a good fit for my feet

Comfort-Overall6%▃▄▅▆▇█

Not very comfortable

Uncomfortable to wear

Most uncomfortable footwear ever bought

Width6%▆█▆███
Color5%█▄▃▃▃▄

Looks much purple

Definitely not dark brown

Colour different

FAQ

Common Flip Flops Women questions

Answered from the same tracked data.