Mens Shorts

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +220.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+220.7%

Conversion, latest week

0.8%

Market size, estimated

£679Ka year

Peak month

July5.6× the quietest month

Top search term

mens shorts1.8M searches a year

Listings sell for £15.08 on average, from £5.95 to £33.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £15.08 that is £2K to £4K a year per listing.

Average price

£15.08inside the $15 to $100 sweet spot

Price range

£5.95–£33.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #41 within Activewear. It carries 8,600 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

0.6%

Average rank

#41in Activewear

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,600per listing

Listings tracked

191

27 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

10Amazon's first-year sales bar

Average brand age

52 months