Is mens shorts profitable to sell on Amazon United Kingdom?

The niche generates £679K/yr across 191 tracked products. 10 of 27 products launched in the last 360 days are still selling. 90-day search growth is +220.7%. Flapen's verdict: Worth a look (70/100).

How competitive is the mens shorts niche?

57 brands and 149 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in mens shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.5%.

When does demand for mens shorts peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.

What does it cost to enter the mens shorts niche?

Listings span £5.95–£33.33; the average listing price is £15.08 (sweet spot $15–$100). The average incumbent carries 8,600 reviews — the moat a new listing must climb.

mens shorts

Worth a look

Shows demand growing +220.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+220.7%

90-day search growth — must beat 0% to launch

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great£15.08

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£679K

£679K/yr · 6.0M searches

Price range

Good£5.95–£33.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Bad8,599.66

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mens shorts is a £679K/yr Amazon United Kingdom market (6.0M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens shorts market data

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: £603K–£754K; units × avg price
Conversion rate: 0.8%
Avg BSR: #41
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 0.6%
Avg brand age: 52 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

149

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

14%

Top 20: 36%

Open market

55%

Amazon Essentials15%
APTRO10%
SHAGGA6%
BOOJO5%
JustSun5%
HOPLYNN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +220.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×

Open Trend

Top mens shorts search terms

mens shorts1.8M/yr +357.0%0.3% conv.
shorts for men uk486K/yr +309.3%0.4% conv.
shorts488K/yr +239.3%0.2% conv.
mens cargo shorts337K/yr +262.6%0.2% conv.
cargo shorts men294K/yr +313.9%0.2% conv.
running shorts334K/yr +171.4%0.4% conv.
gym shorts men308K/yr +41.6%0.8% conv.
work shorts men191K/yr +187.3%0.6% conv.
mens shorts with pockets157K/yr +258.2%0.3% conv.
mens work shorts134K/yr +279.2%0.4% conv.

All search terms

Top mens shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha M Regular Regular 3packBlackBlueGrey)

SHAGGA£19.713.8★123 rev

APTRO Mens Cargo Hiking Shorts Outdoor Lightweight Golf Casual Shorts for Men with 5 Zipper Pockets Khaki L

APTRO£16.304.4★1,086 rev

BOOJO 5 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running Training(Black+Black+Dark Grey+Navy+Light Grey L)

BOOJO£22.324.3★333 rev

Tansozer Mens Shorts Cotton Gym Summer Casual Sports Shorts Elasticated Waist with Zip Pockets (Dark Grey Small)

Tansozer£12.104.5★5,775 rev

Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Grey 31W

Amazon Essentials£13.164.3★40,442 rev

Newest

by launch date

adidas Mens Essential Three Stripes French Terry Short Shorts Black/White L

adidas£13.771,438 rev

1mo ago

SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha M Regular Regular 3packBlackBlueGrey)

SHAGGA£19.71123 rev

6mo ago

SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)

SHAGGA£19.45123 rev

6mo ago

InfiniZer Mens Work Shorts Lightweight Summer Black Cargo Shorts with Multi Pockets Elastic Waist & Durable Fabric for Hiking Golf & Casual Wear (UK Alpha L Regular Regular Black)

InfiniZer£9.1385 rev

7mo ago

BOOJO 5 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running Training(Black+Black+Dark Grey+Navy+Light Grey L)

BOOJO£22.32333 rev

1y ago

What buyers say about mens shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“They fit as expected”

Quality-Overall14%

“No complaints here”

Comfort-Overall14%

“Very comfortable”

Value For Money9%

“Fairly priced”

Pockets/Compartments9%

“really handy having pockets”

Weight Light6%

“These shorts are really lightweight”

Material Quality3%

“Good quality material”

Exercise/Sports Suitability2%

“perfect for running and the gym”

Advertised Vs Actual Product2%

“As described”

Stretchability/Expandability/Elasticity2%

“Strong elasticated waistband”

What buyers complain about

Size-Overall27%

“Size to small”

Quality-Overall9%

“Poor Quality”

Pockets/Compartments6%

“Pockets not great”

Material Quality5%

“Cheap material”

Durability5%

“Fell Apart After First Wash”

Thickness2%

“He said they are quite thin”

Thin2%

“the frabic is extremely thin”

Color2%

“The blue did not fit”

Advertised Vs Actual Product2%

“No the same product as advertised”

Exercise/Sports Suitability2%

“Terrible for running”

Top return reasons

Size-Overall64%

Waist Fit6%

Length5%

Material Quality5%

Thigh Fit3%

Quality-Overall3%

Pockets/Compartments2%

Shape/Style2%