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Golf

Pass

Golf scores 66 out of 100, a Pass. Shoppers spend an estimated $2.8M a year here, search demand grew +40.5% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£2.8M/yr4.9M searches / yr
90-day growth
+40.5%search demand this quarter
Competition
51%top-5 click share · 23 brands · 85 sellers

Flapen Score

Golf against its category

The dotted line is the Fashion average. Past it, Golf is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf 4.9M times last year and spent an estimated £2.8M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
2.0%
Market size, estimated
£2.8Ma year
Peak month
December5.5× the quietest month
Top search term
golf1.8M searches a year

02 · Price

A sale here is worth £28.00.

Listings sell for £28.00 on average, from £7.56 to £77.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £28.00 that is £28K to £35K a year per listing.

Average price
£28.00inside the $15 to $100 sweet spot
Price range
£7.56–£77.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
£28K–£35K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #22 within Activewear. It carries 6,929 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#22in Activewear
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,929per listing
Listings tracked
32

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Golf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£138K£276K£414K£552K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

85

Est. top-5 brand share

63%

Top 20: 97%

Est. top-5 click share

51%

Top 20: 87%

Open market

32%

  • REDTIGER20%
  • PROSKILLZ16%
  • Under Armour14%
  • Callaway6%
  • CHAMPKEY6%
  • TaylorMade6%

Demand

Golf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Golf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • golf1.8M/yr
  • golf accessories1.2M/yr
  • golf gifts350K/yr
  • golf gifts for men455K/yr
  • golf accessories for men217K/yr
  • range finder golf134K/yr
  • golf range finder141K/yr
  • range finder79K/yr
  • golf gift78K/yr
  • golf gifts for men uk60K/yr

Reviews and returns

What reviews say buyers love and hate about Golf

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
0.9%of orders come back
“Broken”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Golf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data