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Golf

Pass

Golf scores 66 out of 100, a Pass. Shoppers spend $2.8M a year here, search demand grew +40.5% this quarter, and returns run at 0.9% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£2.8M/yr4.9M searches / yr
90-day growth
+40.5%search demand this quarter
Competition
51%top-5 click share · 23 brands · 85 sellers

Flapen Score

Golf against its category

The dotted line is the Fashion average. Past it, Golf is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf 4.9M times last year and spent an estimated £2.8M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
2.0%
Market size, estimated
£2.8Ma year
Peak month
December5.5× the quietest month
Top search term
golf1.8M searches a year

02 · Price

A sale here is worth £28.00.

Listings sell for £28.00 on average, from £7.56 to £77.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £28.00 that is £28K to £35K a year per listing.

Average price
£28.00inside the $15 to $100 sweet spot
Price range
£7.56–£77.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
£28K–£35K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #22 within Activewear. It carries 6,929 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#22in Activewear
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,929per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Golf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£138K£276K£414K£552K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

85

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

51%

Top 20: 87%

Open market

32%

  • REDTIGER20%
  • PROSKILLZ16%
  • Under Armour14%
  • Callaway6%
  • CHAMPKEY6%
  • TaylorMade6%

Demand

Golf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Golf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf1.8M/yr
  • golf accessories1.2M/yr
  • golf gifts350K/yr
  • golf gifts for men455K/yr
  • golf accessories for men217K/yr
  • range finder golf134K/yr
  • golf range finder141K/yr
  • range finder79K/yr
  • golf gift78K/yr
  • golf gifts for men uk60K/yr

Reviews and returns

What reviews say buyers love and hate about Golf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.11

Broken

Broke after first time using

broke within a month of using it

Quality-Overall8%−0.02

Utter Junk

Poor Quality

Poorly made

Functionality-Overall6%

Now it doesnt work unfortunately

Low spin stops it being as bad as it couldve been

Never worked

Value For Money5%+1.33

The Mileseey was only slightly more expensive

Not worth the price

Not sure what I expected with the price

Size-Overall5%

looser fit than wanted

Not a snug fit on the club

would recommend taking slightly larger than you would unless you really want a slim look similar to compression garments

Love

Value For Money25%+1.33

Good value for money

Budget friendly

Excellent value for money

Quality-Overall12%−0.02

It seems well made

The build quality is solid

Excellent quality

Advertised Vs Actual Product7%+0.72

As advertised

exactly what I need

Item as described

Ease Of Use6%+0.38

Easy to use

it's easy to use with good instructions

It is incredibly straightforward to use

Grip5%

It clicks on the grip nice

Outstanding grip

provides fantastic grip to the cubs

Return

0.9% Return rate 50% Fixable by listing

Size-Overall35%▄▆▄▅▆█

looser fit than wanted

Not a snug fit on the club

would recommend taking slightly larger than you would unless you really want a slim look similar to compression garments

Functionality-Overall9%▃▃▆█▆▅

Now it doesnt work unfortunately

Low spin stops it being as bad as it couldve been

Never worked

Quality-Overall6%▆█▂▃█▂

Utter Junk

Poor Quality

Poorly made

Range6%▇▇█▇▃▄

The range finder is useless for measuring distances

it does become harder to lock the pin after around 130 yards for me

After my last rangefinder suffered water damage

Measurement/Reading Accuracy5%▄█▄▅▂▃

measurements are out by at least 200 yards

Every reading seems to be different - around 30 yards tolerance

FAQ

Common Golf questions

Answered from the same tracked data.