Fathers Day Gifts
PassFathers Day Gifts scores 76 out of 100, a Pass. Shoppers spend $3.2M a year here, search demand grew +849.3% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 76 / 100Top 1% of 2,461 Fashion niches · +28 vs the category median of 4876
- Market size
- £3.2M/yr10.0M searches / yr
- 90-day growth
- +849.3%search demand this quarter
- Competition
- 26%top-5 click share · 57 brands · 74 sellers
Flapen Score
Fathers Day Gifts against its category
The dotted line is the Fashion average. Past it, Fathers Day Gifts is stronger. Inside it, weaker.
Market
The Fathers Day Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fathers Day Gifts 10.0M times last year and spent an estimated £3.2M. The top 5 brands take 37% of clicks. Demand peaks in Jun–Dec. Flapen scores it 76 out of 100, a Pass.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +849.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 10.0M
- Growth, 90 days vs prior 90
- +849.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £3.2Ma year
- Peak month
- June28.9× the quietest month
- Top search term
- fathers day gifts4.3M searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £3.32 to £43.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £12.29 that is £12K to £15K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £3.32–£43.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #165 within Accessories. It carries 3,249 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 87%
- Out of stock, average day
- 3.0%
- Average rank
- #165in Accessories
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,249per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Fathers Day Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jeasona Fathers Day Ideal Gifts for Men Birthday Funny Gifts Dad Socks from Daughter/Son Grandad Gifts Presents Valentines Day Anniversary Advent Calendar 2026 Christmas Stocking Filler
- Price
- £5.39
- Rating
- 4.6/5
- Reviews
- 3,293
- Age
- 4y ago
Original Gourmet Coffee Gift Set for Men & Women 5 of the Worlds Finest Single Estate Specialty & Organic Coffees | Brew & Enjoy Anytime Anywhere | Hamper Style Letterbox Gift Idea for Him & Her
- Price
- £13.87
- Rating
- 4.6/5
- Reviews
- 11,893
- Age
- 9y ago
QLV Dad Chocolate Gift Box Fathers Day Letterbox Gift for Dad & Grandad
- Price
- £12.47
- Rating
- 4.3/5
- Reviews
- 310
- Age
- 1y ago
KadoBox - AntiOldGit - Joke Pill Box - Jelly Bean Sweets (50g) - Funny Gifts for Men 1 Compartment Birthday and Retirement Presents for Grandad. Rectangle. Funny Fathers Day Present
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 2y ago
Jeasona Gifts for Men Christmas Fathers Day Cap Cool Stuff Gadgets 2026 Small Gifts for Men Birthday Present Secret Santa Present for Dad Who Wants Nothing
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 2y ago
Trending
90-day click momentum
OEAGO Fathers Day Dad Gifts 20 OZ Insulated Tumbler Dad Birthday Gifts
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 2y ago
Chocolate Gift for Dad- Best Dad gifts for Fathers - Ready to Gift for Him Grandad Stepdad Husband
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 1y ago
ROMANTICIST 29pcs BBQ Accessories Tools Set Gifts for Men Dad Fathers Day Birthday Stainless Steel Heavy Duty Grill Utensils Kit with Thermometer Mats in Aluminum Case for Outdoor Camping Brown
- Price
- £26.54
- Rating
- 4.6/5
- Reviews
- 383
- Age
- 5y ago
Coquimbo Fathers Day Dad Gifts for Men Him: Electric Lighter USB Rechargeable Windproof Flameless Arc Plasma Lighters Birthday Gifts for Grandpa Dad from Daughter Son
- Price
- £10.49
- Rating
- 4.5/5
- Reviews
- 3,461
- Age
- 2y ago
Mens Two-Tone Memory Foam Slipper - Dark Gray/Blue Large - UK 10-11
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 51,484
- Age
- 8y ago
Newest
by launch date
CheriGift Dad Gifts Dad Birthday Gifts - Positive Handmade Crochet Sunflower Turtle Decor for Daddy from Daughter Son - Presents for Dads Birthday Christmas Fathers Day
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 1y ago
Bemaystar Custom Pajama Pants Personalised Fathers Day Gifts for Dad Personalised Gifts for Dad Men
- Price
- £17.05
- Rating
- 4.3/5
- Reviews
- 243
- Age
- 1y ago
AeLion Novelty Dad Socks Gifts from Son Daughter Funny Socks(9-11) Birthday Presents for Daddy Husband Grandpa Secret Santa Gifts for Him Men on Christmas Stocking Stuffers
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago
Chocolate Gift for Dad- Best Dad gifts for Fathers - Ready to Gift for Him Grandad Stepdad Husband
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 1y ago
Merclix Best Dad Bracelet for Men Gifts for Dad Birthday Christmas Fathers Day Daddy Gifts from Daughter and Son
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
74
Top-5 brand share
37%
Top 20: 74%
Top-5 click share
26%
Top 20: 65%
Open market
59%
- Jeasona18%
- GROWER'S CUP5%
- Merclix5%
- QLV5%
- KadoBox4%
- CROWNLY CRYSTAL4%
Demand
Fathers Day Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 28.9×
Search terms
Top Fathers Day Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fathers day gifts4.3M/yr
- fathers day881K/yr
- fathers day gifts from daughter251K/yr
- dad gifts999K/yr
- fathers day gift208K/yr
- dad birthday gifts591K/yr
- gifts for dad1.1M/yr
- fathers day gifts from son124K/yr
- father day gifts81K/yr
- dad318K/yr
Reviews and returns
What reviews say buyers love and hate about Fathers Day Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Big for size
Didnt fit
Very small
Waste of money
over priced by some way
Way too expensive
Fragrance doesnt last long at all
Most of them smells oude
they smell awful
build quality is very poor
Poor quality
not very well made
Already falling apart
Broke after few months
Broke within 2 weeks
Love
Fun gift
Funny gift
Yummy gift
good quality affordable
Amazing quality
Good quality and exactly as advertised
Really comfortable
very comfortable to wear
Comfy slippers
Excellent value for money
not expensive
Good value for money
Great smell
The scents are all distinct and strong
Great fragrances
Return
0.5% Return rate 46% Fixable by listing
Big for size
Didnt fit
Very small
Two of the bottles didn't work
Simply dont work
no lights come on
build quality is very poor
Poor quality
not very well made
Fragrance doesnt last long at all
Most of them smells oude
they smell awful
Products failed its standard
nozzle on one of the items isnt working properly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fathers Day Gifts questions
Answered from the same tracked data.