Swimming Costume Women
MaybeThe top 5 products take only 11% of clicks. But buyers convert on only 0.4% of searches, so Swimming Costume Women is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 2,461 Fashion niches · +13 vs the category median of 4861
- Market size
- £413K/yr5.3M searches / yr
- 90-day growth
- +40.7%search demand this quarter
- Competition
- 11%top-5 click share · 72 brands · 129 sellers
Flapen Score
Swimming Costume Women against its category
The dotted line is the Fashion average. Past it, Swimming Costume Women is stronger. Inside it, weaker.
Market
The Swimming Costume Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swimming Costume Women 5.3M times last year and spent an estimated £413K. The top 5 brands take 36% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £413K a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- +40.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £413Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- swimming costume women1.6M searches a year
02 · Price
A sale here is worth £17.44.
Listings sell for £17.44 on average, from £4.75 to £34.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.44 that is £2K to £4K a year per listing.
- Average price
- £17.44inside the $15 to $100 sweet spot
- Price range
- £4.75–£34.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 8.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #110 within Sport Specific Clothing. It carries 1,777 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 99%
- Out of stock, average day
- 2.9%
- Average rank
- #110in Sport Specific Clothing
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,777per listing
- Listings tracked
- 260
04 · Newcomers
Amazon counts 6 of last year's 91 launches as successful.
91 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 91
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Swimming Costume Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
- Price
- £13.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Speedo Womens Endurance+ Medalist | Athletic Fit | ClaSic Design| Chlorine Resistant | Extra Flexibility Black 3838
- Price
- £16.10
- Rating
- 4.4/5
- Reviews
- 4,827
- Age
- 5y ago
MLPKOI One Piece Tummy Control Swimwear Womens One Piece Swimsuits UK Swimming Costume Tummy Control Swimsuit Ruched Padded Swimwear Swimsuit V Neck Sexy Bathing Suit Slimming Swimming Costume
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 257
- Age
- 1y ago
Zoggs Sandon Scoopback Swimming Costume Women (Navy 38-inch / 14 UK) Swimwear One Piece Fixed Foam Cups Medium Leg Swim Suit with Tummy Control Swimsuits for Ladies
- Price
- £29.82
- Rating
- 4.2/5
- Reviews
- 1,651
- Age
- 2y ago
Dreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago
Trending
90-day click momentum
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Navy 16
- Price
- £17.70
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Amazon Essentials Womens One-Piece Coverage Swimsuit (Available in Plus Size) Bright Red Multi Folk Floral 20
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 3,093
- Age
- 1y ago
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
- Price
- £13.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Zidoley Womens Swim Dress One Piece Tummy Control Swimsuit with Skirt Sleeveless Ruffle Swimwear Modest Slimming Swimming Costume for Women UK (UK Alpha XL Regular Regular) Black
- Price
- £11.60
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago
Dreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago
Newest
by launch dateDreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
- Price
- £13.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Navy 16
- Price
- £17.70
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Zidoley Womens Swim Dress One Piece Tummy Control Swimsuit with Skirt Sleeveless Ruffle Swimwear Modest Slimming Swimming Costume for Women UK (UK Alpha XL Regular Regular) Black
- Price
- £11.60
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago
Hanna Nikole Tummy Control Swimsuit Swimming Costume Women Sport Tankini Sets 2 Piece Modest Swimwear Color Block Tankini Top with High Waist Buit in Bottom Swim Trunks Bathing Suit with Pockets
- Price
- £22.66
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
72 falling
Sellers
129
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
11%
Top 20: 29%
Open market
62%
- Speedo9%
- Amazon Essentials8%
- RXRXCOCO6%
- Hanna Nikole5%
- DOULAFASS5%
- Zoggs4%
Demand
Swimming Costume Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Search terms
Top Swimming Costume Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimming costume women1.6M/yr
- tankini sets for women uk558K/yr
- swimsuits for women371K/yr
- womens swimwear299K/yr
- womens swimming costumes299K/yr
- swimsuit246K/yr
- tummy control swimwear186K/yr
- plus size swimwear for women181K/yr
- speedo swimsuit ladies259K/yr
- modest swimwear women159K/yr
Reviews and returns
What reviews say buyers love and hate about Swimming Costume Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Comes up very small
far too big
Not a good fit
Totally different quality to the blue
Bad quality
Quality really deteriorated
on small size across bust
Bust is too small
it was too small, especially on the bust
feeling so uncomfortable
most swimsuits are uncomfortable to wear
would recommend to remove the padding as it makes it more uncomfortable due to the small size
the material was a bit thin
Material not thick enough
It has a strange material
Love
A lovely fit and flattering
The fit is secure
Fits beautifully
it looks well made
Decent quality
the make/build quality is pretty robust
Very comfortable
Comfortable to wear
comfortable for me
Very flattering
Flattering
Flattering style
Good for the price
Good value for money
Excellent value
Return
8.7% Return rate 90% Fixable by listing
Comes up very small
far too big
Not a good fit
on small size across bust
Bust is too small
it was too small, especially on the bust
the material was a bit thin
Material not thick enough
It has a strange material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimming Costume Women questions
Answered from the same tracked data.