swimming costume women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great£17.44avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.75–£34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Market size
Good£413K£413K/yr · 5.3M searches
Review moat
Okay1,776.97avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, swimming costume women is a £413K/yr Amazon United Kingdom market (5.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
swimming costume women market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £349K–£436K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 2.9%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
72 falling
Sellers
129
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
11%
Top 20: 29%
Open market
62%
- Speedo9%
- Amazon Essentials8%
- RXRXCOCO6%
- Hanna Nikole5%
- DOULAFASS5%
- Zoggs4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Top swimming costume women search terms
- swimming costume women1.6M/yr
- tankini sets for women uk558K/yr
- swimsuits for women371K/yr
- womens swimwear299K/yr
- womens swimming costumes299K/yr
- swimsuit246K/yr
- tummy control swimwear186K/yr
- plus size swimwear for women181K/yr
- speedo swimsuit ladies259K/yr
- modest swimwear women159K/yr
Top swimming costume women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
Amazon Essentials£13.434.2★37 rev
Speedo Womens Endurance+ Medalist | Athletic Fit | ClaSic Design| Chlorine Resistant | Extra Flexibility Black 3838
Speedo£16.104.4★4,827 rev
MLPKOI One Piece Tummy Control Swimwear Womens One Piece Swimsuits UK Swimming Costume Tummy Control Swimsuit Ruched Padded Swimwear Swimsuit V Neck Sexy Bathing Suit Slimming Swimming Costume
MLPKOI£9.784.0★257 rev
Zoggs Sandon Scoopback Swimming Costume Women (Navy 38-inch / 14 UK) Swimwear One Piece Fixed Foam Cups Medium Leg Swim Suit with Tummy Control Swimsuits for Ladies
Zoggs£29.824.2★1,651 rev
Dreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
Dreaku£10.564.4★26 rev
Newest
by launch dateDreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
Dreaku£10.5626 rev
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
Amazon Essentials£13.4337 rev
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Navy 16
Amazon Essentials£17.7037 rev
Zidoley Womens Swim Dress One Piece Tummy Control Swimsuit with Skirt Sleeveless Ruffle Swimwear Modest Slimming Swimming Costume for Women UK (UK Alpha XL Regular Regular) Black
Zidoley£11.6043 rev
Hanna Nikole Tummy Control Swimsuit Swimming Costume Women Sport Tankini Sets 2 Piece Modest Swimwear Color Block Tankini Top with High Waist Buit in Bottom Swim Trunks Bathing Suit with Pockets
Hanna Nikole£22.66222 rev
Trending
90-day click momentumAmazon Essentials Womens Square-Neck One-Piece Swimming Costume Navy 16
Amazon Essentials£17.704.2★
Amazon Essentials Womens One-Piece Coverage Swimsuit (Available in Plus Size) Bright Red Multi Folk Floral 20
Amazon Essentials£6.484.2★
Amazon Essentials Womens Square-Neck One-Piece Swimming Costume Olive 10
Amazon Essentials£13.434.2★
Zidoley Womens Swim Dress One Piece Tummy Control Swimsuit with Skirt Sleeveless Ruffle Swimwear Modest Slimming Swimming Costume for Women UK (UK Alpha XL Regular Regular) Black
Zidoley£11.604.1★
Dreaku Womens One Piece Swimsuit Tummy Control Swimming Costume Push Up Ladies Swimwear Monokini with Removable Pads Scoop Back Round Neck Bathing Suits (UK Alpha S Regular Regular Black)
Dreaku£10.564.4★
What buyers say about swimming costume women
What buyers praise and complain about, mined from review topics.What buyers love
“A lovely fit and flattering”
“it looks well made”
“Very comfortable”
“Very flattering”
“Good for the price”
“Good material”
“Exactly what I needed”
“the colour is accurate”
“The design is pretty simple”
“The chest area has removable pads”
What buyers complain about
“Comes up very small”
“Totally different quality to the blue”
“on small size across bust”
“feeling so uncomfortable”
“the material was a bit thin”
“Unfortunately the ride up between my thighs”
“Material very thin”
“one broke early”
“doesn't stretch much”
“Straps are a little wide for sunbathing so at times I just put a strappy top on”
Top return reasons
Common questions
- Is swimming costume women profitable to sell on Amazon United Kingdom?
- The niche generates £413K/yr across 260 tracked products. 6 of 91 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the swimming costume women niche?
- 72 brands and 129 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in swimming costume women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 8.7% — above our launch gate.
- When does demand for swimming costume women peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the swimming costume women niche?
- Listings span £4.75–£34.34; the average listing price is £17.44 (sweet spot $15–$100). The average incumbent carries 1,777 reviews — the moat a new listing must climb.