Unicorn Gifts for Girls

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

4.1%

Market size, estimated

£1.6Ma year

Peak month

December5.7× the quietest month

Top search term

unicorn gifts for girls514K searches a year

Listings sell for £12.13 on average, from £2.63 to £25.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £12.13 that is £9K to £12K a year per listing.

Average price

£12.13under the $15 to $100 sweet spot

Price range

£2.63–£25.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #36 within Girls. It carries 2,726 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

4.9%

Average rank

#36in Girls

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,726per listing

Listings tracked

115

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months