Unicorn Gifts for Girls

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

4.1%

Market size, estimated

£1.6Ma year

Peak month

December5.7× the quietest month

Top search term

unicorn gifts for girls514K searches a year

Listings sell for £12.13 on average, from £2.63 to £25.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £12.13 that is £9K to £12K a year per listing.

Average price

£12.13under the $15 to $100 sweet spot

Price range

£2.63–£25.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #36 within Girls. It carries 2,726 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

4.9%

Average rank

#36in Girls

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,726per listing

Listings tracked

115

14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months