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Football Gifts for Boys

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 3.1% of searches, so Football Gifts for Boys is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£1.1M/yr2.8M searches / yr
90-day growth
+18.0%search demand this quarter
Competition
48%top-5 click share · 22 brands · 125 sellers

Flapen Score

Football Gifts for Boys against its category

The dotted line is the Fashion average. Past it, Football Gifts for Boys is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Gifts for Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Gifts for Boys 2.8M times last year and spent an estimated £1.1M. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
3.1%
Market size, estimated
£1.1Ma year
Peak month
December6.6× the quietest month
Top search term
football gifts for boys1.7M searches a year

02 · Price

A sale here is worth £13.03.

Listings sell for £13.03 on average, from £5.89 to £23.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £13.03 that is £13K to £16K a year per listing.

Average price
£13.03under the $15 to $100 sweet spot
Price range
£5.89–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #36 within Boys. It carries 974 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
79%
Out of stock, average day
4.3%
Average rank
#36in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
974per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Football Gifts for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£112K£224K£337K£449K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

125

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

34%

  • ThePyjamaFactory22%
  • Fringoo15%
  • Gain The Edge11%
  • Mitre9%
  • Winning Moves5%
  • Linkax4%

Demand

Football Gifts for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Football Gifts for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football gifts for boys1.7M/yr
  • football gifts360K/yr
  • football games177K/yr
  • football gift64K/yr
  • football toys52K/yr
  • football game77K/yr
  • boys football gifts79K/yr
  • football gifts for boys age 853K/yr
  • kids football gifts31K/yr
  • football presents for boys21K/yr

Reviews and returns

What reviews say buyers love and hate about Football Gifts for Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.57

Shocking quality

Cheap looking

Awful quality

Size-Overall13%−0.08

The cards are quite small

Too big

Very small sizing

Durability12%−0.09

Not very durable

Damaged after playing one match

it got torn

Value For Money7%+0.51

Absolutely waist of money

Maybe a bit on the expensive side for what it is

Not worth the money at all

Strength6%−0.05

not strong enough

Bit flimsy

not Sturdy

Love

Quality-Overall22%+0.57

Good quality

The quality is solid

The cards are decent quality

Fun/Entertainment Experience16%+1.10

Fun for all

Fun game

GREAT FUN

Gifting Purpose14%+1.15

Great birthday present

Well received gift

Fantastic gift

Value For Money10%+0.51

Excellent value for money

Decent price

Great value for money

Collectibles6%+0.67

Collectible - brilliant

Great to play with and collect

Great fun to collect

Return

0.9% Return rate 37% Fixable by listing

Size-Overall28%▇█▇▇▇▆

The cards are quite small

Too big

Very small sizing

Gifting Purpose17%███▅▇▇
Inflation/Deflation9%▃▂▄▇▆█
Quality-Overall7%▅▄▅█▂▄

Shocking quality

Cheap looking

Awful quality

Defective Material/Parts5%▄▃█▅▃▄

FAQ

Common Football Gifts for Boys questions

Answered from the same tracked data.