Frozen
MaybeReturns run at only 0.1% of orders. But demand is soft, at -19.3% this quarter, so Frozen is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 2,461 Fashion niches · +16 vs the category median of 4864
- Market size
- £1.4M/yr1.8M searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 23%top-5 click share · 26 brands · 236 sellers
Flapen Score
Frozen against its category
The dotted line is the Fashion average. Past it, Frozen is stronger. Inside it, weaker.
Market
The Frozen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frozen 1.8M times last year and spent an estimated £1.4M. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.4Ma year
- Peak month
- December3.1× the quietest month
- Top search term
- frozen843K searches a year
02 · Price
A sale here is worth £10.17.
Listings sell for £10.17 on average, from £1.19 to £103.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £10.17 that is £8K to £10K a year per listing.
- Average price
- £10.17under the $15 to $100 sweet spot
- Price range
- £1.19–£103.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #97 within Girls. It carries 1,236 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 99%
- Out of stock, average day
- 4.1%
- Average rank
- #97in Girls
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,236per listing
- Listings tracked
- 93
04 · Newcomers
Amazon counts 4 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Frozen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Frozen Inspired Elsa Flats Mary Jane Dance Party Cosplay Shoes Snow Queen Princess Birthday Sandals for Little Girls Toddler Blue 10 UK
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 4y ago

Morrisons Garlic Chicken Kievs 260 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 10y ago

Disney Frozen 2 - Townley Girl Hair Accessories Box|Gift Set for Kids Tweens Girls|Ages 3+ Including Hair Ties & Bows Mirror Headband Brush and More for Parties Sleepovers and Makeovers 20 Pcs
- Price
- £9.69
- Rating
- 4.1/5
- Reviews
- 7,364
- Age
- 6y ago

Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 4y ago

Hohosunlar Kids Frozen Tea Party Set for Little Girls Toddler Princess Tea Set w/ Carrying Case Teapot Elsa Tea Cup Set Play Food & Jewelry Christmas Birthday Gift for 3 4 5 6 7 8 Year Old Girls
- Price
- £18.23
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 2y ago
Trending
90-day click momentum
Disney Frozen 3-Pack T-Shirts for Girls | Anna & Elsa Princess Tees | 100% Cotton | Short Sleeve Ages 2-10 Years (3-4 Years) Multicoloured
- Price
- £12.18
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 9-10 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 7-8 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 7-8 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 9-10 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Young Sven Feature Care Kit with Accessories by Jakks Pacific 22cm Tall Includes Travel Bag 20+ Reactions Doctors Set for kids Ages 3+ Batteries Included Officially Licensed
- Price
- £24.50
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
236
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
23%
Top 20: 57%
Open market
25%
- Disney27%
- Morrisons18%
- Mattel12%
- Townley Girl7%
- Jiaduowang6%
- Hohosunlar5%
Demand
Frozen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Frozen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen843K/yr
- frozen toys446K/yr
- elsa123K/yr
- chicken kiev77K/yr
- frozen gifts66K/yr
- elsa toys53K/yr
- disney frozen50K/yr
- frozen 222K/yr
- frozen gifts for girls age 418K/yr
- frozen toy21K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's not the best quality nail varnish even for play
absolutely garbage
Not great quality
on the small side
Bit disappointed with the size
Much bigger than I thought
Broke easily
Breaks very easily
A lot broke
Cheap and tasteless
Poor taste, processed meat
Tasteless
Over priced for sure
Bit costly
Not good value for money
Love
Good quality set
These are good quality cards
Good quality
Good Value
Good value for money
Excellent value for money
Good food for me
Great taste
you can taste the fish
fun gift idea
Perfect as a gift
Beautiful gift
entertained for hours
Endless entertainment
Super fun build
Return
0.1% Return rate 48% Fixable by listing
on the small side
Bit disappointed with the size
Much bigger than I thought
it's not the best quality nail varnish even for play
absolutely garbage
Not great quality
Misleading
Very misleading first photo
not the clear box they use to advertise which looks a lot better
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen questions
Answered from the same tracked data.









