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Plantar Fasciitis Support

Pass

Plantar Fasciitis Support scores 68 out of 100, a Pass. Shoppers spend $391K a year here, search demand grew +24.1% this quarter, and returns run at 1.6% of orders.

Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£391K/yr649K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
30%top-5 click share · 36 brands · 57 sellers

Flapen Score

Plantar Fasciitis Support against its category

The dotted line is the Fashion average. Past it, Plantar Fasciitis Support is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plantar Fasciitis Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plantar Fasciitis Support 649K times last year and spent an estimated £391K. The top 5 brands take 39% of clicks. Demand peaks in Aug–Sep. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £391K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
4.5%
Market size, estimated
£391Ka year
Peak month
September2.4× the quietest month
Top search term
plantar fasciitis280K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £4.28 to £43.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.46 that is £3K to £7K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£4.28–£43.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #189 within Shoe, Jewellery & Watch Accessories. It carries 5,967 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#189in Shoe, Jewellery & Watch Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,967per listing
Listings tracked
62

04 · Newcomers

Amazon counts 7 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Plantar Fasciitis Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£8K£16K£23K£31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

57

Top-5 brand share

39%

Top 20: 91%

Top-5 click share

30%

Top 20: 71%

Open market

55%

  • AVIDDA10%
  • IRAMY8%
  • beupro8%
  • iFitna7%
  • Bukihome6%
  • Sera Organics5%

Demand

Plantar Fasciitis Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Plantar Fasciitis Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plantar fasciitis280K/yr
  • plantar fasciitis support156K/yr
  • plantar fasciitis heel pain relief38K/yr
  • planter facetious support52K/yr
  • foot support for plantar fasciitis20K/yr
  • plantar fascia support9K/yr
  • plantar fasciitis relief12K/yr
  • planters fasciitis relief3K/yr
  • plantar6K/yr
  • planta fasciitis support3K/yr

Reviews and returns

What reviews say buyers love and hate about Plantar Fasciitis Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.06

Too small

very large

BAD FIT

Functionality-Overall8%−0.12

Not effective for me

Didn't work for me

This product did not work as expected

Comfort-Overall7%+0.43

The toes are very uncomfortable

Really uncomfortable

Really uncomfortable digs in

Value For Money6%

Waste of money

not worth the money

Too expensive for what it is

Pain Relief-Overall5%−0.02

hurt your foot

Painful

was pretty painful

Love

Quality-Overall17%+1.53

The quality actually seems to be reasonable, though

Excellent Quality

Solid quality

Comfort-Overall16%+0.43

Comfortable and supportive

Comfy slippers

Comfortable to wear

Size-Overall11%−0.06

Easy to fit

Comfortable fit

Fits all

Value For Money8%

Reasonably priced

Good for price

Excellent value

Support-Overall6%+0.37

Comfortable support

Very satisfying support

Excellent support

Return

1.6% Return rate 72% Fixable by listing

Size-Overall52%▇▇▇▇█▇

Too small

very large

BAD FIT

Comfort-Overall8%▇▆▆▆▆█

The toes are very uncomfortable

Really uncomfortable

Really uncomfortable digs in

Feet Fit8%██▄▇▇▆
Functionality-Overall5%▇▇▇█▅▇

Not effective for me

Didn't work for me

This product did not work as expected

Quality-Overall3%█▇█▇▅▇

Quality is cheap and better elsewhere

Quality not great

Absolutely rubbish

FAQ

Common Plantar Fasciitis Support questions

Answered from the same tracked data.