Is star wars profitable to sell on Amazon United Kingdom?

The niche generates £488K/yr across 81 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the star wars niche?

23 brands and 147 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in star wars?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.

When does demand for star wars peak?

Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.

What does it cost to enter the star wars niche?

Listings span £3.02–£44.77; the average listing price is £14.88 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

star wars

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Avg price

Good£14.88

avg listing price — sweet spot $15–$100

Review moat

Good628.02

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.02–£44.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£488K

£488K/yr · 946K searches

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, star wars is a £488K/yr Amazon United Kingdom market (946K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

147

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

23%

Top 20: 53%

Open market

16%

Star Wars64%
Disney9%
Darkwear3%
Paladone3%
Funko2%
Everyoneluvsit2%
Open — no brand owns it (17 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Open Trend

All search terms

Top star wars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Star Wars Jedi Bath Robe - One Size Brown-beige

Star Wars£43.614.6★3,470 rev

Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts

Disney£10.970.0★0 rev

Ewok and Roll Guitar T-Shirt Funny Rock Music Joke Rude Novelty Gift Top Tee (Navy White Print L)

Darkwear£11.994.7★25 rev

Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men

Star Wars£15.565.0★3 rev

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium

Star Wars£28.364.8★10 rev

Newest

by launch date

Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts

Disney£10.970 rev

2mo ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium

Star Wars£28.3610 rev

10mo ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large

Star Wars£28.3810 rev

10mo ago

PrinStory Mens Pyjama Shorts With Pockets Summer Sleep Lounge Shorts Elastic Waist Pajamas Bottoms Nightwear (Black Sloth L)

PrinStory£12.0270 rev

1y ago

Star Wars Mens Lounge Pants Cotton Pyjama Bottoms (Medium)

Star Wars£11.5890 rev

1y ago

What buyers say about star wars

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Fun gift”

Quality-Overall11%

“Nice build good detail”

Value For Money10%

“Good value”

Size-Overall9%

“Great fit nice pyjamas”

Design-Overall7%

“The design is clear”

Fun/Entertainment Experience4%

“He enjoys playing the game with his brother”

Collectibles4%

“will be staying in my collection”

Brightness/Shine/Glow3%

“The light is bright enough for his bedside light”

Print Quality3%

“Great t shirt which has a vintage effect on the print”

Warmth3%

“Does however, do a great job of keeping the drink warm”

What buyers complain about

Size-Overall12%

“The belt is really long I would say it would fit an xxl possibly”

Quality-Overall12%

“Reduced Quality”

Value For Money9%

“Possibly a tad expensive”

Leak-Proof8%

“and it turns out this one leaks as badly as the first one”

Durability6%

“Avoid buying, does not last”

Print Quality5%

“Print quality poor”

Thickness5%

“Also it's very thick glass”

Gifting Purpose4%

“Wouldn't recommend, a disappointing gift”

Thin3%

“It's a little thin”

Functionality-Overall3%

“Does not wind up to play”

Top return reasons

Size-Overall29%

Leak-Proof8%

Gifting Purpose7%

Defective Material/Parts7%

Quality-Overall6%

Advertised Vs Actual Product6%

Durability3%

Stitch/Finish/Polish3%

Length3%

Value For Money3%

Common questions

Is star wars profitable to sell on Amazon United Kingdom?: The niche generates £488K/yr across 81 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the star wars niche?: 23 brands and 147 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in star wars?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
When does demand for star wars peak?: Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.
What does it cost to enter the star wars niche?: Listings span £3.02–£44.77; the average listing price is £14.88 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

star wars

star wars market data

Competition & brand share

Demand & seasonality

Top star wars search terms