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Star Wars

Maybe

Returns run at only 0.7% of orders. But the products selling today already average 4.6★, so Star Wars is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£488K/yr946K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
23%top-5 click share · 23 brands · 147 sellers

Flapen Score

Star Wars against its category

The dotted line is the Fashion average. Past it, Star Wars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars 946K times last year and spent an estimated £488K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.

Searches, last 12 months
946K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
3.5%
Market size, estimated
£488Ka year
Peak month
December9.9× the quietest month
Top search term
star wars gifts448K searches a year

02 · Price

A sale here is worth £14.88.

Listings sell for £14.88 on average, from £3.02 to £44.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £14.88 that is £1K to £4K a year per listing.

Average price
£14.88under the $15 to $100 sweet spot
Price range
£3.02–£44.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,044 within Nightwear. It carries 628 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
64%
Out of stock, average day
2.4%
Average rank
#1,044in Nightwear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
628per listing
Listings tracked
81

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Star Wars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

147

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

23%

Top 20: 53%

Open market

16%

  • Star Wars64%
  • Disney9%
  • Darkwear3%
  • Paladone3%
  • Funko2%
  • Everyoneluvsit2%
  • Open — no brand owns it (17 brands, 16%)

Demand

Star Wars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Star Wars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars gifts448K/yr
  • star wars t shirt77K/yr
  • star wars gifts for men129K/yr
  • star wars gift39K/yr
  • starwars gift for men49K/yr
  • star wars tshirt22K/yr
  • star wars t shirts men24K/yr
  • star wars merchandise23K/yr
  • star wars gifts for boys28K/yr
  • star wars collectables10K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+0.53

The belt is really long I would say it would fit an xxl possibly

a bit bigger

was a tad short and small sized

Quality-Overall12%−0.05

Reduced Quality

Cheap rubbish poor quality

Poor quality

Value For Money9%+0.69

Possibly a tad expensive

Not worth the money

A bit pricey

Leak-Proof8%

and it turns out this one leaks as badly as the first one

leaked everywhere when left overnight

can leak throw top

Durability6%−0.05

Avoid buying, does not last

the bottom fell off

However, after a week of occasional wear stitching has already come loose leaving a huge hole

Love

Gifting Purpose19%+1.25

Fun gift

Great Christmas gift

Good gift

Quality-Overall11%−0.05

Nice build good detail

Amazing quality

Good quality socks at a bargain price

Value For Money10%+0.69

Good value

Value for money

Good value for money

Size-Overall9%+0.53

Great fit nice pyjamas

fit well

nice size of a spoon

Design-Overall7%

The design is clear

Great design

A really satisfying build

Return

0.7% Return rate 46% Fixable by listing

Size-Overall29%▄▅█▄▅▄

The belt is really long I would say it would fit an xxl possibly

a bit bigger

was a tad short and small sized

Leak-Proof8%█▅▁▄▅▃

and it turns out this one leaks as badly as the first one

leaked everywhere when left overnight

can leak throw top

Gifting Purpose7%▃█▃▁▃▆

Wouldn't recommend, a disappointing gift

Shame because it was meant to be a birthday present

an absolute waste of a gift

Defective Material/Parts7%▅▂█▅▅▇
Quality-Overall6%▄▁▇█▁▄

Reduced Quality

Cheap rubbish poor quality

Poor quality

FAQ

Common Star Wars questions

Answered from the same tracked data.