Star Wars
Star Wars shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Star Wars profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Star Wars is a £488K/yr Amazon United Kingdom market (946K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Star Wars: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +23.9% over the last 90 days and 3.5% of searches end in a purchase.
£488K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 81 products
Top Star Wars products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Star Wars Jedi Bath Robe - One Size Brown-beige
- Price
- £43.61
- Rating
- 4.6/5
- Reviews
- 3,470
- Age
- 5y ago
Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Ewok and Roll Guitar T-Shirt Funny Rock Music Joke Rude Novelty Gift Top Tee (Navy White Print L)
- Price
- £11.99
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £15.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
PrinStory Mens Pyjama Shorts With Pockets Summer Sleep Lounge Shorts Elastic Waist Pajamas Bottoms Nightwear (Black Sloth L)
- Price
- £12.02
- Rating
- 3.8/5
- Reviews
- 70
- Age
- 1y ago
Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £15.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £16.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateMens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
PrinStory Mens Pyjama Shorts With Pockets Summer Sleep Lounge Shorts Elastic Waist Pajamas Bottoms Nightwear (Black Sloth L)
- Price
- £12.02
- Rating
- 3.8/5
- Reviews
- 70
- Age
- 1y ago
Star Wars Mens Lounge Pants Cotton Pyjama Bottoms (Medium)
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
147
Top-5 brand share
82%
Top 20: 98%
Top-5 click share
23%
Top 20: 53%
Open market
16%
- Star Wars64%
- Disney9%
- Darkwear3%
- Paladone3%
- Funko2%
- Everyoneluvsit2%
- Open — no brand owns it (17 brands, 16%)
Star Wars demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Top Star Wars search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- star wars gifts448K/yr
- star wars t shirt77K/yr
- star wars gifts for men129K/yr
- star wars gift39K/yr
- starwars gift for men49K/yr
- star wars tshirt22K/yr
- star wars t shirts men24K/yr
- star wars merchandise23K/yr
- star wars gifts for boys28K/yr
- star wars collectables10K/yr
What reviews say buyers love and hate about Star Wars
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Fun gift”
“Nice build good detail”
“Good value”
“Great fit nice pyjamas”
“The design is clear”
What buyers complain about
67% of reviews“The belt is really long I would say it would fit an xxl possibly”
“Reduced Quality”
“Possibly a tad expensive”
“and it turns out this one leaks as badly as the first one”
“Avoid buying, does not last”
Star Wars return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Star Wars questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
