Star Wars
MaybeAn estimated 0.7% of orders come back. But the products selling today already average 4.6★, so Star Wars is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 2,461 Fashion niches · +14 vs the category median of 4862
- Market size
- £488K/yr946K searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 23%top-5 click share · 23 brands · 147 sellers
Flapen Score
Star Wars against its category
The dotted line is the Fashion average. Past it, Star Wars is stronger. Inside it, weaker.
Market
The Star Wars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Star Wars 946K times last year and spent an estimated £488K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.
- Searches, last 12 months
- 946K
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £488Ka year
- Peak month
- December9.9× the quietest month
- Top search term
- star wars gifts448K searches a year
02 · Price
A sale here is worth £14.88.
Listings sell for £14.88 on average, from £3.02 to £44.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £14.88 that is £1K to £4K a year per listing.
- Average price
- £14.88under the $15 to $100 sweet spot
- Price range
- £3.02–£44.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,044 within Nightwear. It carries 628 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 64%
- Out of stock, average day
- 2.4%
- Average rank
- #1,044in Nightwear
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 628per listing
- Listings tracked
- 81
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Star Wars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Star Wars Jedi Bath Robe - One Size Brown-beige
- Price
- £43.61
- Rating
- 4.6/5
- Reviews
- 3,470
- Age
- 5y ago

Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ewok and Roll Guitar T-Shirt Funny Rock Music Joke Rude Novelty Gift Top Tee (Navy White Print L)
- Price
- £11.99
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago

Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £15.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Trending
estimated 90-day click momentum
PrinStory Mens Pyjama Shorts With Pockets Summer Sleep Lounge Shorts Elastic Waist Pajamas Bottoms Nightwear (Black Sloth L)
- Price
- £12.02
- Rating
- 3.8/5
- Reviews
- 70
- Age
- 1y ago

Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £15.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

Star Wars Mens Beige Short Sleeved Graphic Tee | Grogu The Mandalorian White T-Shirt Grogu Print | Sci-Fi Fan Apparel for Him | Licensed Merchandise for Men
- Price
- £16.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Mens Star Wars Dark Side Coffee Graphic T-Shirt Perfect for Father Day Or Dad Gifts
- Price
- £10.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

PrinStory Mens Pyjama Shorts With Pockets Summer Sleep Lounge Shorts Elastic Waist Pajamas Bottoms Nightwear (Black Sloth L)
- Price
- £12.02
- Rating
- 3.8/5
- Reviews
- 70
- Age
- 1y ago

Star Wars Mens Lounge Pants Cotton Pyjama Bottoms (Medium)
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
147
Est. top-5 brand share
82%
Top 20: 98%
Est. top-5 click share
23%
Top 20: 53%
Open market
16%
- Star Wars64%
- Disney9%
- Darkwear3%
- Paladone3%
- Funko2%
- Everyoneluvsit2%
- Open — no brand owns it (17 brands, 16%)
Demand
Star Wars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top Star Wars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- star wars gifts448K/yr
- star wars t shirt77K/yr
- star wars gifts for men129K/yr
- star wars gift39K/yr
- starwars gift for men49K/yr
- star wars tshirt22K/yr
- star wars t shirts men24K/yr
- star wars merchandise23K/yr
- star wars gifts for boys28K/yr
- star wars collectables10K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars
We read the reviews and the return reasons for every product selling here.
“The belt is really long I would say it would fit an xxl possibly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









