beanie hat men
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£433K£433K/yr · 2.1M searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good£12.33avg listing price — sweet spot $15–$100
Review moat
Okay2,771.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.57–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, beanie hat men is a £433K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
beanie hat men market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £370K–£493K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 85%
- Out of stock
- 5.5%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
122
Top-5 brand share
48%
Top 20: 82%
Top-5 click share
19%
Top 20: 48%
Open market
48%
- FURTALK25%
- Amazon Essentials7%
- TOP-EX7%
- Decentron5%
- Comhats5%
- Wmcaps4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.3×
Top beanie hat men search terms
- sun hat196K/yr
- sun hats for men130K/yr
- mens sun hat106K/yr
- womens hats162K/yr
- hats for women uk158K/yr
- womens hats & caps182K/yr
- sun hats39K/yr
- summer hats for men38K/yr
- summer hat40K/yr
- beanie280K/yr
Top beanie hat men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Sun Hat for Women Men UV Protection Safari Hat Women Summer Wide Brim Packable UPF80 Hiking Fishing Cowboy Style Beige
FURTALK£13.184.5★294 rev
Decentron Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap Hiking Bucket Hats for Men Women (Dark Grey)
Decentron£13.404.6★931 rev
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.584.3★136 rev
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L
FURTALK£16.674.6★15,374 rev
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.764.3★136 rev
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.9824 rev
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.58136 rev
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.76136 rev
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.181,094 rev
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK£13.801,187 rev
Trending
90-day click momentumAmazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.584.3★
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.764.3★
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.984.1★
UNIPRIMEBBQ Fishing hat Wide Brim Sun Protection Hat with Breathable Safari hat and Fisherman hat Hiking Hats Boonie Hats for Man Gray
UNIPRIMEBBQ£11.724.5★
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK£13.804.6★
What buyers say about beanie hat men
What buyers praise and complain about, mined from review topics.What buyers love
“Its also not too tight”
“This beanie is good quality”
“Excellent value”
“keeps me warm”
“So comfortable”
“Much better than expected”
“Really nice and lightweight”
“Nice colour”
“Great material it feels soft”
“Very easy to adjust”
What buyers complain about
“Absolutely huge”
“POOR QUALITY”
“Breaks when folded”
“overpriced”
“Looks nothing like the pictures advertised”
“although in reality its a little darker than expected”
“The rope strap broke pretty much as soon as it arrived sadly”
“Have had fake glued bows that fell apart”
“Awkward shape”
“Was advertised as waterproof - not even water resistant - in the bi - completely useless”
Top return reasons
Common questions
- Is beanie hat men profitable to sell on Amazon United Kingdom?
- The niche generates £433K/yr across 116 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the beanie hat men niche?
- 54 brands and 122 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in beanie hat men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
- When does demand for beanie hat men peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 11.3× the quietest.
- What does it cost to enter the beanie hat men niche?
- Listings span £3.57–£21.49; the average listing price is £12.33 (sweet spot $15–$100). The average incumbent carries 2,772 reviews — the moat a new listing must climb.