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Thank You Gift

Pass

Thank You Gift scores 69 out of 100, a Pass. Shoppers spend $486K a year here, search demand grew +90.9% this quarter, and returns run at 0.3% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£486K/yr1.6M searches / yr
90-day growth
+90.9%search demand this quarter
Competition
25%top-5 click share · 58 brands · 83 sellers

Flapen Score

Thank You Gift against its category

The dotted line is the Fashion average. Past it, Thank You Gift is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thank You Gift market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thank You Gift 1.6M times last year and spent an estimated £486K. The top 5 brands take 41% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
3.6%
Market size, estimated
£486Ka year
Peak month
July3.8× the quietest month
Top search term
thank you gift599K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £3.03 to £20.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £8.65 that is £2K to £4K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£3.03–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #316 within Luggage & Travel Gear. It carries 402 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
6.4%
Average rank
#316in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
402per listing
Listings tracked
72

04 · Newcomers

Amazon counts 10 of last year's 34 launches as successful.

34 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Thank You Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

83

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

25%

Top 20: 64%

Open market

55%

  • QBEJIME11%
  • VELENTI10%
  • FitDA7%
  • MUCOOS7%
  • DINSAGE6%
  • Kideerly4%

Demand

Thank You Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Thank You Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thank you gift599K/yr
  • thank you gifts for women230K/yr
  • thank you gifts174K/yr
  • thank you100K/yr
  • thank you gifts for colleagues55K/yr
  • colleague gifts48K/yr
  • appreciation gifts45K/yr
  • thank you gifts for men48K/yr
  • gifts for colleagues59K/yr
  • thankyou gifts for women43K/yr

Reviews and returns

What reviews say buyers love and hate about Thank You Gift

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.04

Its a little longer than I had expected

Too small

Small cards

Value For Money14%−0.02

Terribly over-priced

Look more expensive than they were

Not good value for money

Advertised Vs Actual Product9%−0.05

Didnt fully match description

Product doesn't match the picture

Not as advertised

Material Quality5%−0.02

Low quality - I realise the product description doesnt specify material used

Cheap Plastic

The ceramic material feels quite heavy

Leak-Proof3%

leaking the hot contents every where

wax leaked

Love

Gifting Purpose36%+3.73

Cute Gift

Beautiful gift

Birthday gift

Quality-Overall22%+0.49

Good quality socks

Good quality and brilliant gift

Excellent Quality

Value For Money14%−0.02

Good price

Excellent value

excellent value for money

Advertised Vs Actual Product4%−0.05

As advertised

it was exactly what I wanted

As described

Size-Overall3%−0.04

Fits beautifully

Fits a single Cup/Mug

Lovely size cup

Return

0.3% Return rate 45% Fixable by listing

Size-Overall35%▅▄▆▄█▆

Its a little longer than I had expected

Too small

Small cards

Quality-Overall14%▆▇▅█▅▅

Quality is extremely poor

Very poor quality

Product quality disappointing

Value For Money8%▁█▃▇▁▂

Terribly over-priced

Look more expensive than they were

Not good value for money

Gifting Purpose6%▁▄▄▁█▅

I think this isnt a nice little gift to give someone thats being a bit down on themselves

Unable to gift as it is that poor quality

Print Quality6%▁▄▁▆▁█

I checked through all of mine after seeing other reviews about printing issues etc

The writing was off centre

FAQ

Common Thank You Gift questions

Answered from the same tracked data.