Toys
$795K/yr of tracked demand across 118 niches on Amazon Singapore (median 90-day growth +15.6%) — no tracked niche clears our launch bar today.
Toys on Amazon SG in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A $795K/yr market across 118 tracked niches. 68K Amazon searches last week.
$795K
tracked market / yr
Where is it heading?
The median niche grew +15.6% in search demand over the last 90 days. Demand peaks in Oct–Nov–Dec.
+15.6%
median 90-day growth
How open is it?
None of the 118 tracked niches clears our launch bar today. 9 run without a dominant brand.
0
launch-ready niches
Market map
Every tracked niche sized by yearly market — the shelf at a glance.
pokemon tcg
$152Kscore 46 · Skip it
tamagotchi
$80Kscore 40 · Skip it
marvel legends
$38Kscore 38 · Skip it
one piece tcg
$36Kscore 34 · Skip it
lego f1
$34Kscore 38 · Skip it
chess
$25Kscore 39 · Skip it
transformers
$24Kscore 43 · Skip it
beyblade x
$24Kscore 44 · Skip it
magic the gathering
$23Kscore 39 · Skip it
star wars unlimited
$20Kscore 39 · Skip it
star wars black series
$18Kscore 47 · Skip it
godzilla
$15Kscore 32 · Skip it
paw patrol
$14Kscore 49 · Skip it
star wars vintage collection
$14Kscore 44 · Skip it
scrabble
$14Kscore 32 · Skip it
gabby dollhouse
$14Kscore 34 · Skip it
monster jam
$13Kscore 38 · Skip it
numberblocks
$12Kscore 29 · Skip it
beyblade stadium
$12Kscore 36 · Skip it
sanrio
$10Kscore 43 · Skip it
board game
$9Kscore 53 · Worth a look
poker chips
$9Kscore 21 · Skip it
dinosaur
$9Kscore 46 · Skip it
polly pocket
$8Kscore 45 · Skip it
needoh
$8Kscore 41 · Skip it
playdoh
$8Kscore 38 · Skip it
rummikub
$8Kscore 32 · Skip it
barbie
$7Kscore 39 · Skip it
warhammer
$7Kscore 28 · Skip it
bluey
$7Kscore 43 · Skip it
fidget toys
$6Kscore 48 · Skip it
dungeons and dragons
$6Kscore 35 · Skip it
4m
$6Kscore 56 · Worth a look
arkham horror
$6Kscore 29 · Skip it
national geographic kids
$6Kscore 36 · Skip it
sticki rolls
$5Kscore 40 · Skip it
puzzle
$5Kscore 45 · Skip it
slime
$5Kscore 43 · Skip it
bracelet making kit
$5Kscore 45 · Skip it
board games for kids 8-12
$4Kscore 39 · Skip it
stem toys
$3Kscore 41 · Skip it
squishmallow
$3Kscore 38 · Skip it
+26 too small to tile at tap-target size — every entry is listed below the map
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of +15.6% over the last 90 days.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Niches
The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The category's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
Hasbro Beyblade X Wand Wizard 5-70dB UX Starter Pack Spinning Top and Starter
- Price
- $25.20
- Rating
- 4.8/5
- Reviews
- 557
- Age
- 1y ago
Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack
- Price
- $21.27
- Rating
- 4.2/5
- Reviews
- 3,932
- Age
- 2y ago
Hasbro Beyblade X Drop Attack Battle Set
- Price
- $62.52
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 1y ago
Transformers Mens Soundwave Retro Basic Solid Tee BLACK medium
- Price
- $32.31
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 6y ago
Pokémon TCG: Mega EvolutionChaos Rising Booster Bundle
- Price
- $84.05
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 4mo ago
Trending
90-day click momentumNewest
by launch date
KODAK Charmera Retro Compact Camera - Millennium Edition - Random Model
- Price
- $59.36
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1mo ago
Pokémon TCG: Mega EvolutionChaos Rising Triple Pack (1 Foil Promo Card & 3 Booster Packs)
- Price
- $52.96
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 2mo ago
DJI Lito X1 (Lito X1 Fly More Combo (RC 2))
- Price
- $744.70
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 3mo ago
Transformers Studio Series Transformers: ONE Thundercracker Deluxe Class 5.25-Inch Converting Action Figure Robot Toys for Ages 8+
- Price
- $31.23
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 3mo ago
Jellycat Dorit Duckling
- Price
- $61.43
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Common Toys questions
The questions sellers ask about the category, answered from the same tracked metrics.