Toys

$795K/yr of tracked demand across 118 niches on Amazon Singapore (median 90-day growth +15.6%) — no tracked niche clears our launch bar today.

#5 of 17 tracked Singapore categories · 5% of the tracked market

Niches tracked

118

Data through 2026-07-19

Market / yr

$795K

across tracked niches

Median growth (90d)

+15.6%

search volume vs the prior quarter

Launch-ready

niches that clear our launch bar

0 of 118 tracked niches clear our launch bar.

Launch it 0 Worth a look 3 Skip it 115

Where the money is

Yearly tracked market size by niche

pokemon tcg

$152Kscore 46 · Skip it

tamagotchi

$80Kscore 40 · Skip it

marvel legends

$38Kscore 38 · Skip it

one piece tcg

$36Kscore 34 · Skip it

lego f1

$34Kscore 38 · Skip it

chess

$25Kscore 39 · Skip it

transformers

$24Kscore 43 · Skip it

beyblade x

$24Kscore 44 · Skip it

magic the gathering

$23Kscore 39 · Skip it

star wars unlimited

$20Kscore 39 · Skip it

star wars black series

$18Kscore 47 · Skip it

godzilla

$15Kscore 32 · Skip it

paw patrol

$14Kscore 49 · Skip it

star wars vintage collection

$14Kscore 44 · Skip it

scrabble

$14Kscore 32 · Skip it

gabby dollhouse

$14Kscore 34 · Skip it

monster jam

$13Kscore 38 · Skip it

numberblocks

$12Kscore 29 · Skip it

beyblade stadium

$12Kscore 36 · Skip it

sanrio

$10Kscore 43 · Skip it

board game

$9Kscore 53 · Worth a look

poker chips

$9Kscore 21 · Skip it

dinosaur

$9Kscore 46 · Skip it

playdoh

$8Kscore 38 · Skip it

rummikub

$8Kscore 32 · Skip it

fidget toys

$6Kscore 48 · Skip it

dungeons and dragons

$6Kscore 35 · Skip it

arkham horror

$6Kscore 29 · Skip it

national geographic kids

$6Kscore 36 · Skip it

puzzle

$5Kscore 45 · Skip it

+38 too small to tile at tap-target size — every entry is listed below the map

Top picks

The strongest niches we track in Toys

Worth a look

4m

Shows demand growing +332.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr: $6K
Growth 90d: +332.6%
Top-5 clicks: 100%
Rating: 4.0★

Read the full verdict →

Worth a look

toys

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr: $2K
Growth 90d: +31.2%
Top-5 clicks: 29%
Rating: 4.4★

Read the full verdict →

Worth a look

board game

Shows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.

Market/yr: $9K
Growth 90d: +50.1%
Top-5 clicks: 26%
Rating: 4.7★

Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.

Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of +15.6% over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Niches

118 tracked

#	Niche	Verdict	Score	Market/yr	90d	Top 5	Rating	Price
1	4m A failed launch gate (market size, growth, or returns) keeps it on the watch list	Worth a look	56	$6K	+332.6%	100%	4.0★	$25.97
2	toys A failed launch gate (market size, growth, or returns) keeps it on the watch list	Worth a look	56	$2K	+31.2%	29%	4.4★	$27.04
3	board game A small market ($9K/yr) keeps it on the watch list	Worth a look	53	$9K	+50.1%	26%	4.7★	$36.70
4	paw patrol A small market ($14K/yr)	Skip it	49	$14K	+25.8%	44%	4.6★	$28.32
5	fidget toys A small market ($6K/yr)	Skip it	48	$6K	-9.5%	48%	4.5★	$18.97
6	star wars black series Brand-locked demand (top 5 brands take 99% of clicks)	Skip it	47	$18K	+61.0%	38%	4.7★	$35.24
7	pokemon tcg Brand-locked demand (top 5 brands take 100% of clicks)	Skip it	46	$152K	-6.0%	32%	4.3★	$89.50
8	dinosaur A small market ($9K/yr)	Skip it	46	$9K	+17.9%	58%	4.7★	$33.27
9	toys for girls 6-8 years A small market ($2K/yr)	Skip it	46	$2K	+1.4%	44%	4.5★	$30.55
10	disney princess A small market ($0/yr)	Skip it	46	$0	+54.0%	50%	4.7★	$27.98

Browse all Toys niches A–Z →

Explore all 118 niches