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Needoh

Fail

The top 5 brands take 100% of clicks, so Needoh is a Fail.

Flapen Score
41
41 / 100
Top 22% of 118 Toys niches · +6 vs the category median of 35
Market size
$8K/yr73K searches / yr
90-day growth
+45.7%search demand this quarter
Competition
92%top-5 click share · 2 brands · 6 sellers

Flapen Score

Needoh against its category

The dotted line is the Toys average. Past it, Needoh is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needoh market on Amazon at a glance

Shoppers on Amazon Singapore searched for Needoh 73K times last year and spent an estimated $8K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+45.7%
Conversion, latest week
0.6%
Market size, estimated
$8Ka year
Top search term
needoh61K searches a year

02 · Price

A sale here is worth $18.36.

Listings sell for $18.36 on average, from $11.52 to $24.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price
$18.36inside the $15 to $100 sweet spot
Price range
$11.52–$24.96
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 66.5% of listings are out of stock. The average listing ranks #95 within Toys. It carries 1,279 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
66.5%
Average rank
#95in Toys
Average rating
4.17 starsAmazon Singapore average 4.47 stars
Average reviews
1,279per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Needoh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Needoh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 16.4× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Needoh questions

Answered from the same tracked data.