- Flapen Score
- 41 / 100Top 22% of 118 Toys niches · +6 vs the category median of 3541
- Market size
- $8K/yr73K searches / yr
- 90-day growth
- +45.7%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 6 sellers
Flapen Score
Needoh against its category
The dotted line is the Toys average. Past it, Needoh is stronger. Inside it, weaker.
Market
The Needoh market on Amazon at a glance
Shoppers on Amazon Singapore searched for Needoh 73K times last year and spent an estimated $8K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +45.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $8Ka year
- Top search term
- needoh61K searches a year
02 · Price
A sale here is worth $18.36.
Listings sell for $18.36 on average, from $11.52 to $24.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.
- Average price
- $18.36inside the $15 to $100 sweet spot
- Price range
- $11.52–$24.96
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 66.5% of listings are out of stock. The average listing ranks #95 within Toys. It carries 1,279 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 66.5%
- Average rank
- #95in Toys
- Average rating
- 4.17 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,279per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Needoh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
- Open — no brand owns it (0%)
Demand
Needoh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 16.4× · 10 of 12 months tracked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needoh questions
Answered from the same tracked data.









