- Flapen Score
- 41 / 100Top 22% of 118 Toys niches · +6 vs the category median of 3541
- Market size
- $8K/yr73K searches / yr
- 90-day growth
- +45.7%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 6 sellers
Flapen Score
Needoh against its category
The dotted line is the Toys average. Past it, Needoh is stronger. Inside it, weaker.
Market
The Needoh market on Amazon at a glance
Shoppers on Amazon Singapore searched for Needoh 73K times last year and spent an estimated $8K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +45.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $8Ka year
- Top search term
- needoh61K searches a year
02 · Price
A sale here is worth $18.36.
Listings sell for $18.36 on average, from $11.52 to $24.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.
- Average price
- $18.36inside the $15 to $100 sweet spot
- Price range
- $11.52–$24.96
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 66.5% of listings are out of stock. The average listing ranks #95 within Toys. It carries 1,279 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 66.5%
- Average rank
- #95in Toys
- Average rating
- 4.17 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,279per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Needoh products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack
- Price
- $21.27
- Rating
- 4.2/5
- Reviews
- 3,932
- Age
- 2y ago

Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25 Cube
- Price
- $18.86
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 1y ago

Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)
- Price
- $15.10
- Rating
- 3.6/5
- Reviews
- 79
- Age
- 1y ago

Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack
- Price
- $18.94
- Rating
- 4.2/5
- Reviews
- 764
- Age
- 1y ago

Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)
- Price
- $24.96
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago
Trending
estimated 90-day click momentum
Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)
- Price
- $15.10
- Rating
- 3.6/5
- Reviews
- 79
- Age
- 1y ago

Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)
- Price
- $24.96
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack
- Price
- $18.94
- Rating
- 4.2/5
- Reviews
- 764
- Age
- 1y ago

Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack
- Price
- $21.27
- Rating
- 4.2/5
- Reviews
- 3,932
- Age
- 2y ago

Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5 Tall - Pink (Pack of 1)
- Price
- $17.85
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 1y ago
Newest
by launch date
Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)
- Price
- $15.10
- Rating
- 3.6/5
- Reviews
- 79
- Age
- 1y ago

Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack
- Price
- $18.94
- Rating
- 4.2/5
- Reviews
- 764
- Age
- 1y ago

Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25 Cube
- Price
- $18.86
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 1y ago

Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5 Tall - Pink (Pack of 1)
- Price
- $17.85
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 1y ago

Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)
- Price
- $24.96
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Schylling96%
- Holgosiu4%
- Open — no brand owns it (0%)
Demand
Needoh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 16.4× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needoh questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









