4m
MaybeSearch demand grew +332.6% this quarter. But the top 5 products take 100% of clicks, so 4m is a Maybe.
- Flapen Score
- 56 / 100Top 1% of 118 Toys niches · +21 vs the category median of 3556
- Market size
- $6K/yr3K searches / yr
- 90-day growth
- +332.6%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 4 sellers
Flapen Score
4m against its category
The dotted line is the Toys average. Past it, 4m is stronger. Inside it, weaker.
Market
The 4m market on Amazon at a glance
Shoppers on Amazon Singapore searched for 4m 3K times last year and spent an estimated $6K. One brand takes every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +332.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +332.6%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $6Ka year
02 · Price
A sale here is worth $25.97.
Listings sell for $25.97 on average, from $17.09 to $34.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.97 that is $0 to $3K a year per listing.
- Average price
- $25.97inside the $15 to $100 sweet spot
- Price range
- $17.09–$34.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #15 within Toys. It carries 146 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #15in Toys
- Average rating
- 4.05 starsAmazon Singapore average 4.47 stars
- Average reviews
- 146per listing
- Listings tracked
- 2
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 116 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 116 months
Products
Top 4m products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click shareTrending
estimated 90-day click momentumCompetition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- 4M100%
Demand
4m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 9.7× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4m questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data










