umbrella
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.98avg listing price — sweet spot $15–$100
Price range
Great$11.22–$55.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad5,575.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, umbrella is a $2K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
umbrella market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$12K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 51%
- Out of stock
- 9.9%
- Avg brand age
- 57 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
24%
- ZOMAKE27%
- Royal Walk20%
- Repel Umbrella11%
- 一木良品7%
- NINEMAX6%
- AYO5%
Demand
Weekly Amazon search volume, last 47 weeks — +52.5% search growth over the last 90 days.Top umbrella search terms
- umbrella15K/yr
- uv umbrella2K/yr
- mini umbrella660/yr
- foldable umbrella545/yr
- lightweight umbrella589/yr
- automatic umbrella403/yr
- umbrella lightweight126/yr
Top umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
Repel Umbrella$55.884.4★57,981 rev
ZOMAKE Travel Umbrella Compact - 10 Ribs Portable Collapsible Umbrellas for Rain Windproof - Paraguas Automatic Small Folding Umbrella Lightweight Packable Umbrella for Women Men Large
ZOMAKE$20.934.4★2,178 rev
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
Royal Walk$29.904.5★10,261 rev
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
Royal Walk$30.224.5★10,261 rev
![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
一木良品$17.073.8★156 rev
Newest
by launch date
Amazon Fresh Watermelon Foldable Umbrella
Amazon Fresh$14.343 rev
ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
ZOMAKE$24.84599 rev
AYO Parasol Ultra Lightweight UV Protection 100% Full Light Blocking Heat Blocking One-Touch Automatic Opening/Closing Folding Umbrella Compact Folding Parasol UV Protection Windproof Water
AYO$20.9667 rev
UV-Blocker Sun Umbrella UV Protection Single Canopy - Auto Open/Close Wind-resistant Sun Umbrella with 50+ UPF 42 42 Sun Reflective
UV-Blocker Umbrellas$47.55125 rev
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
一木良品$17.07156 rev
Trending
90-day click momentum
TV Commercial Airing Now! Lightweight 140g~150gDay Umbrella For Both Sunny and Rainy Weather 99.9% Complete BlockingFoldable Folding Umbrella with Case Small Foldable Umbrella Windproof Water
一木良品$19.183.8★
ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
ZOMAKE$24.844.4★
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
Royal Walk$29.904.5★
Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
Repel Umbrella$55.884.4★
Mabu SMV-40294 Parasol Umbrella Womens Mens Unisex 24 Ribs 23.6 inches (60 cm) Grass Umbrella Long Umbrella Rain Umbrella UV Protection Light Blocking Sun or Rain Stylish Cute
マブ(Mabu)$34.894.5★
What buyers say about umbrella
What buyers praise and complain about, mined from review topics.What buyers complain about
“Heavy and unwieldy”
Top return reasons
Common questions
- Is umbrella profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the umbrella niche?
- 17 brands and 19 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in umbrella?
- Top complaints mined from reviews: Weight Heavy. The return rate is 0.9%.
- What does it cost to enter the umbrella niche?
- Listings span $11.22–$55.88; the average listing price is $23.98 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.