Umbrella
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $2K a year here, so Umbrella is a Maybe.
- Flapen Score
- 56 / 100Top 1% of 106 Fashion niches · +20 vs the category median of 3656
- Market size
- $2K/yr19K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 19 sellers
Flapen Score
Umbrella against its category
The dotted line is the Fashion average. Past it, Umbrella is stronger. Inside it, weaker.
Market
The Umbrella market on Amazon at a glance
Shoppers on Amazon Singapore searched for Umbrella 19K times last year and spent an estimated $2K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $2Ka year
- Top search term
- umbrella15K searches a year
02 · Price
A sale here is worth $23.98.
Listings sell for $23.98 on average, from $11.22 to $55.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $23.98 that is $0 to $2K a year per listing.
- Average price
- $23.98inside the $15 to $100 sweet spot
- Price range
- $11.22–$55.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #43 within Fashion. It carries 5,575 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 94%
- Out of stock, average day
- 9.9%
- Average rank
- #43in Fashion
- Average rating
- 4.32 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,575per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Umbrella products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
- Price
- $55.88
- Rating
- 4.4/5
- Reviews
- 57,981
- Age
- 10y ago

ZOMAKE Travel Umbrella Compact - 10 Ribs Portable Collapsible Umbrellas for Rain Windproof - Paraguas Automatic Small Folding Umbrella Lightweight Packable Umbrella for Women Men Large
- Price
- $20.93
- Rating
- 4.4/5
- Reviews
- 2,178
- Age
- 6y ago

Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $29.90
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago

Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $30.22
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago
![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
- Price
- $17.07
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago
Trending
estimated 90-day click momentum
TV Commercial Airing Now! Lightweight 140g~150gDay Umbrella For Both Sunny and Rainy Weather 99.9% Complete BlockingFoldable Folding Umbrella with Case Small Foldable Umbrella Windproof Water
- Price
- $19.18
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago

ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 8mo ago

Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $29.90
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago

Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
- Price
- $55.88
- Rating
- 4.4/5
- Reviews
- 57,981
- Age
- 10y ago

Mabu SMV-40294 Parasol Umbrella Womens Mens Unisex 24 Ribs 23.6 inches (60 cm) Grass Umbrella Long Umbrella Rain Umbrella UV Protection Light Blocking Sun or Rain Stylish Cute
- Price
- $34.89
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 3y ago
Newest
by launch date
Amazon Fresh Watermelon Foldable Umbrella
- Price
- $14.34
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 4mo ago

ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 8mo ago

AYO Parasol Ultra Lightweight UV Protection 100% Full Light Blocking Heat Blocking One-Touch Automatic Opening/Closing Folding Umbrella Compact Folding Parasol UV Protection Windproof Water
- Price
- $20.96
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

UV-Blocker Sun Umbrella UV Protection Single Canopy - Auto Open/Close Wind-resistant Sun Umbrella with 50+ UPF 42 42 Sun Reflective
- Price
- $47.55
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 1y ago
![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
- Price
- $17.07
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
19
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 84%
Open market
24%
- ZOMAKE27%
- Royal Walk20%
- Repel Umbrella11%
- 一木良品7%
- NINEMAX6%
- AYO5%
Demand
Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Umbrella search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- umbrella15K/yr
- uv umbrella2K/yr
- mini umbrella660/yr
- foldable umbrella545/yr
- lightweight umbrella589/yr
- automatic umbrella403/yr
- umbrella lightweight126/yr
Reviews and returns
What reviews say buyers love and hate about Umbrella
We read the reviews and the return reasons for every product selling here.
“Heavy and unwieldy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbrella questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









