Umbrella
Umbrella shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 106 Fashion niches · +20 vs the category median of 36
Is Umbrella profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Umbrella is a $2K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.
Umbrella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +52.5% over the last 90 days and 0.5% of searches end in a purchase.
$2K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 35 products
Top Umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
- Price
- $55.88
- Rating
- 4.4/5
- Reviews
- 57,981
- Age
- 10y ago
ZOMAKE Travel Umbrella Compact - 10 Ribs Portable Collapsible Umbrellas for Rain Windproof - Paraguas Automatic Small Folding Umbrella Lightweight Packable Umbrella for Women Men Large
- Price
- $20.93
- Rating
- 4.4/5
- Reviews
- 2,178
- Age
- 6y ago
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $29.90
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $30.22
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago
![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
- Price
- $17.07
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago
Trending
90-day click momentum
TV Commercial Airing Now! Lightweight 140g~150gDay Umbrella For Both Sunny and Rainy Weather 99.9% Complete BlockingFoldable Folding Umbrella with Case Small Foldable Umbrella Windproof Water
- Price
- $19.18
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago
ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 8mo ago
Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women
- Price
- $29.90
- Rating
- 4.5/5
- Reviews
- 10,261
- Age
- 4y ago
Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women
- Price
- $55.88
- Rating
- 4.4/5
- Reviews
- 57,981
- Age
- 10y ago
Mabu SMV-40294 Parasol Umbrella Womens Mens Unisex 24 Ribs 23.6 inches (60 cm) Grass Umbrella Long Umbrella Rain Umbrella UV Protection Light Blocking Sun or Rain Stylish Cute
- Price
- $34.89
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 3y ago
Newest
by launch date
Amazon Fresh Watermelon Foldable Umbrella
- Price
- $14.34
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 4mo ago
ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 8mo ago
AYO Parasol Ultra Lightweight UV Protection 100% Full Light Blocking Heat Blocking One-Touch Automatic Opening/Closing Folding Umbrella Compact Folding Parasol UV Protection Windproof Water
- Price
- $20.96
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
UV-Blocker Sun Umbrella UV Protection Single Canopy - Auto Open/Close Wind-resistant Sun Umbrella with 50+ UPF 42 42 Sun Reflective
- Price
- $47.55
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 1y ago
Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of
- Price
- $17.07
- Rating
- 3.8/5
- Reviews
- 156
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
24%
- ZOMAKE27%
- Royal Walk20%
- Repel Umbrella11%
- 一木良品7%
- NINEMAX6%
- AYO5%
Umbrella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umbrella15K/yr
- uv umbrella2K/yr
- mini umbrella660/yr
- foldable umbrella545/yr
- lightweight umbrella589/yr
- automatic umbrella403/yr
- umbrella lightweight126/yr
What reviews say buyers love and hate about Umbrella
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“Heavy and unwieldy”
Umbrella return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umbrella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
