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Travel Pillow

Maybe

Products sell for $43.60 on average, inside the sweet spot. But shoppers spend an estimated $7K a year here, so Travel Pillow is a Maybe.

Flapen Score
53
53 / 100
Top 3% of 106 Fashion niches · +17 vs the category median of 36
Market size
$7K/yr14K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
48%top-5 click share · 21 brands · 31 sellers

Flapen Score

Travel Pillow against its category

The dotted line is the Fashion average. Past it, Travel Pillow is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Pillow market on Amazon at a glance

Shoppers on Amazon Singapore searched for Travel Pillow 14K times last year and spent an estimated $7K. The top 5 brands take 56% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
1.1%
Market size, estimated
$7Ka year
Top search term
travel pillow8K searches a year

02 · Price

A sale here is worth $43.60.

Listings sell for $43.60 on average, from $17.59 to $89.10. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $43.60 that is $0 to $4K a year per listing.

Average price
$43.60inside the $15 to $100 sweet spot
Price range
$17.59–$89.10
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #24 within Fashion. It carries 8,855 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
91%
Out of stock, average day
15.6%
Average rank
#24in Fashion
Average rating
4.34 starsAmazon Singapore average 4.47 stars
Average reviews
8,855per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Travel Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

31

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

48%

Top 20: 96%

Open market

39%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Travel Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Travel Pillow

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Strength”
50%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Travel Pillow questions

Answered from the same tracked data.