bag
Worth a lookShows a sweet-spot price point ($68.68 avg), but a small market ($0/yr) keeps it on the watch list.
Avg price
Great$68.68avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good789.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Price range
Okay$14.25–$264.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 88K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, bag is a $0/yr Amazon Singapore market (88K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bag market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $7K–$17K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 37%
- Out of stock
- 16.9%
- Avg brand age
- 55 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
49
Top-5 brand share
55%
Top 20: 91%
Top-5 click share
35%
Top 20: 71%
Open market
39%
- THE NORTH FACE20%
- Wandering Nature13%
- Generic8%
- Bellroy7%
- Mammut7%
- tomtoc6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top bag search terms
- bag29K/yr
- tote bag25K/yr
- tote bags for women20K/yr
- bags8K/yr
- shoulder bag6K/yr
Top bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wandering Nature Puffer Tote Bag with Cup Holder & Laptop Compartment & Trolley Sleeve for Travel Work Nurse Women 01-black Medium Tote Bag for Women
Wandering Nature$48.804.5★931 rev
Mammut Xeron Sacoche - Shoulder bag Black
Mammut$29.644.3★495 rev
The North Face Pyrenees Tote Black One Size
THE NORTH FACE$86.854.4★51 rev
tomtoc 16-inch Puffy Laptop Tote Bag for Women 13.5L Lightweight Puffer Work Tote with Padded Laptop Compartment for 15/16-inch MacBook Large Capacity Tote Bag for Office Business Daily Essentials
tomtoc$84.904.7★171 rev
Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)
Generic$18.320.0★0 rev
Newest
by launch dateGeneric Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)
Generic$18.320 rev
tomtoc 16-inch Puffy Laptop Tote Bag for Women 13.5L Lightweight Puffer Work Tote with Padded Laptop Compartment for 15/16-inch MacBook Large Capacity Tote Bag for Office Business Daily Essentials
tomtoc$84.90171 rev
Bellroy Laneway Totepack (18 liter stylish tote bag and backpack in one for gym travel or everyday carry) - BlueSteel
Bellroy$127.5265 rev
GASSDA Tote Bag for Women Puffer Tote Bag with Compartments Large Quilted Lightweight Handbag with Pockets for Work Travel Beige
GASSDA$33.67567 rev
The North Face NM82501 Unisex Tote Mini BC Standard Tote Mini Black One Size
THE NORTH FACE$50.94140 rev
Trending
90-day click momentumGeneric Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)
Generic$18.320.0★
DONNAIN Premium Full-Grained Leather Crossbody Purses for Women Hobo Bags for Women Crossbody with Adjustable Strap Coffee
DONNAIN$60.384.4★
tomtoc 16-inch Puffy Laptop Tote Bag for Women 13.5L Lightweight Puffer Work Tote with Padded Laptop Compartment for 15/16-inch MacBook Large Capacity Tote Bag for Office Business Daily Essentials
tomtoc$84.904.7★
MINDESA (Model 8514) Womens Multi-Purpose Light-weight Canvas Nylon Large Capacity Casual Shoulder Bag Tote Bag (Coffee)
Generic$20.863.0★
MINDESA (Model 8514) Womens Multi-Purpose Light-weight Canvas Nylon Large Capacity Casual Shoulder Bag Tote Bag (Blue)
Generic$20.863.0★
What buyers say about bag
What buyers praise and complain about, mined from review topics.What buyers love
“Lightweight”
“Lightweight, pockets for water bottle & umbrella”
What buyers complain about
“the mini purse was not as advertised”
“This bag is way too HEAVY”
“Some said the material is thin”
Top return reasons
Common questions
- Is bag profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bag niche?
- 31 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in bag?
- Top complaints mined from reviews: Advertised Vs Actual Product, Weight Heavy, Thickness. The return rate is 1.8%.
- When does demand for bag peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bag niche?
- Listings span $14.25–$264.47; the average listing price is $68.68 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.