wine
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible39.44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.50avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Price range
Okay$14.16–$292.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 99K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, wine is a $0/yr Amazon Singapore market (99K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wine market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $431K–$518K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 18%
- Out of stock
- 32.0%
- Avg brand age
- 68 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
10
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
29%
Top 20: 63%
Open market
40%
- 19 Crimes13%
- Penfolds12%
- Matua11%
- Wolf Blass9%
- Pepperjack9%
- Upside Down6%
Demand
Weekly Amazon search volume, last 46 weeks — +32.3% search growth over the last 90 days.Top wine search terms
- wine49K/yr
- red wine35K/yr
- white wine15K/yr
Top wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matua | Marlborough | Sauvignon Blanc | 750ml | New Zealand | White Wine | Perfect with Fresh Fish or a Cheese Platter
Matua$19.094.1★14 rev
Penfolds Koonunga Hill Cabernet Sauvignon Wine 750ML
Penfolds$20.554.2★38 rev
Upside Down | Sauvignon Blanc | 750ml | Australia | White Wine | Perfect with Red Meat
Upside Down$14.163.2★8 rev
19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken
19 Crimes$16.334.3★10 rev
Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat
Pepperjack$23.433.9★18 rev
Newest
by launch date
Misty Cove Estate Marlborough Sauvignon Blanc White Wine 750ml
Misty Cove Wines$17.843 rev
Pepperjack | Barossa | Cabernet Sauvignon | 750ml | Australia | Red Wine | Perfect with Grilled Rib-eye
Pepperjack$25.372 rev
Squealing Pig Pinot Noir Rose 750ml
Squealing Pig$24.363 rev
19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken
19 Crimes$16.3310 rev
Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat
Pepperjack$23.4318 rev
Trending
90-day click momentum
Matua | Rosé | 750ml | New Zealand | Rosé Wine | Perfect with Pan-Seared Fish and Mango Salad
Matua$19.033.3★
Coldstream Hills | Yarra Valley Range | Chardonnay| 750ml | COO | White Wine | Perfect with Chicken
Coldstream Hills$25.760.0★
Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat
Pepperjack$23.433.9★
Squealing Pig Pinot Noir Rose 750ml
Squealing Pig$24.364.3★
19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken
19 Crimes$16.334.3★
Common questions
- Is wine profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 61 tracked products. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the wine niche?
- 30 brands and 10 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- What does it cost to enter the wine niche?
- Listings span $14.16–$292.60; the average listing price is $34.50 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.