Skip to content

Wine

Wine shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 1% of 323 Grocery niches · +27 vs the category median of 31

Market size 0Growth 58Conversion 0Competition 86Returns 100Price range 31Avg price 95Brand share 81Review moat 98Quality gap 68
This niche Category average · 323 niches

Is Wine profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Wine is a $0/yr Amazon Singapore market (99K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 58/100.

Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.3% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr15K
Search volume / yr+32.3%99K
Conversion rate0.0%
Avg price$34.50

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers30 · 10
Top-5 product click share29%
Open market46%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement18%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews39

Top Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$0$0$0$01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

10

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

29%

Top 20: 63%

Open market

40%

  • 19 Crimes13%
  • Penfolds12%
  • Matua11%
  • Wolf Blass9%
  • Pepperjack9%
  • Upside Down6%

Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR0.0%Products61Brands30Top 5 Brands54%OOS Rate32.0%Rating4.3★Reviews39Avg BSR#99
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wine49K/yr
  • red wine35K/yr
  • white wine15K/yr

Common Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wine 58/100 on Amazon Singapore — Worth a look. The niche generates $0/yr across 61 tracked products. Search demand moved +32.3% over the last 90 days.
Wine sells for $34.50 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $14.16–$292.60. The average incumbent carries 39 reviews — the moat a new listing must climb.

Best Flapen score

The highest-scoring niches we track right now, across every category.