Is steak profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the steak niche?

13 brands and 4 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in steak?

Top complaints mined from reviews: Nutritional Content, Hard Feel, Texture/Consistency-Overall. The return rate is 0.0%.

What does it cost to enter the steak niche?

Listings span $8.71–$62.83; the average listing price is $20.13 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.

steak

Worth a look

Shows a thin review moat (6 avg reviews), but a small market ($5K/yr) keeps it on the watch list.

Review moat

Incredible5.52

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.13

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$62.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 20K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, steak is a $5K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

steak market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $60K–$81K; units × avg price
Conversion rate: 1.1%
Avg BSR: #0
Page quality: 0%
Prime: 97%
Sponsored: 52%
Out of stock: 31.6%
Avg brand age: 56 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

17%

Tasty Food Affair20%
Tradition20%
Hego19%
Master Grocer9%
Green Meadows7%
Meat Co.7%
Open — no brand owns it (7 brands, 17%)

Demand

Weekly Amazon search volume, last 46 weeks — -19.2% search growth over the last 90 days.

Open Trend

Top steak products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tradition Australian Chilled Grass Fed Beef Ribeye 2 x 200g

Tradition$25.574.6★16 rev

Tasty Food Affair Fresh Grass Fed Striploin Steak 250g -Chilled

Tasty Food Affair$10.644.2★7 rev

Hego Beef Striploin Steak 500 g- Frozen

Hego$9.771.6★5 rev

Master Grocer Frozen Australia Grassfed Beef Ribeye 2 Piece Steak 400 g

Master Grocer$18.763.8★19 rev

Tasty Food Affair Fresh Grass Fed Ribeye Steak 0.25 kilograms - Chilled

Tasty Food Affair$14.083.3★4 rev

Newest

by launch date

Hubers Meat Beef Ribeye Steak 200G - Frozen

HUBERS$12.371 rev

11mo ago

Hego AUS Beef T-Bone Steak 500g - Frozen

Hego$16.170 rev

1y ago

Qmeat Western BBQ Ribeye Steak 2 x 220g - Frozen

Qmeat$8.718 rev

1y ago

Green Meadows Angus Beef - Ribeye Steak 200g (1 pack)

Green Meadows$21.690 rev

3y ago

Green Meadows Angus Beef - Sirloin Steak 200g (1 pack)

Green Meadows$19.651 rev

3y ago

What buyers say about steak

What buyers praise and complain about, mined from review topics.

What buyers complain about

Nutritional Content33%

“Too much fat”

Hard Feel33%

“Meat is tough”

Texture/Consistency-Overall17%

“the slice of meat was too thin and the texture was rather hard and chewy”

Ease Of Chewing/Swallowing17%

“Hard and chewy”

Common questions

Is steak profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the steak niche?: 13 brands and 4 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in steak?: Top complaints mined from reviews: Nutritional Content, Hard Feel, Texture/Consistency-Overall. The return rate is 0.0%.
What does it cost to enter the steak niche?: Listings span $8.71–$62.83; the average listing price is $20.13 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.