white wine
Worth a lookShows low returns (0.0%), but a small market ($0/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible22.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.53avg listing price — sweet spot $15–$100
Price range
Great$9.77–$50.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 19K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, white wine is a $0/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white wine market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 19%
- Out of stock
- 28.1%
- Avg brand age
- 71 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
10
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
55%
Top 20: 94%
Open market
37%
- Matua17%
- Upside Down13%
- Misty Cove Wines12%
- Concha y Toro8%
- Wolf Blass7%
- Oyster Bay7%
Demand
Weekly Amazon search volume, last 46 weeks — +4.5% search growth over the last 90 days.Top white wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matua | Marlborough | Sauvignon Blanc | 750ml | New Zealand | White Wine | Perfect with Fresh Fish or a Cheese Platter
Matua$19.094.1★14 rev
Upside Down | Sauvignon Blanc | 750ml | Australia | White Wine | Perfect with Red Meat
Upside Down$14.163.2★8 rev
Misty Cove Estate Marlborough Sauvignon Blanc White Wine 750ml
Misty Cove Wines$17.844.6★3 rev
Oyster Bay Marlborough New Zealand Sauvignon Blanc White Wine 750ml
Oyster Bay$24.884.3★104 rev
FRONTERA Sauvignon Blanc White Wine 750 ml
Concha y Toro$16.244.4★9 rev
Newest
by launch date
Wynns | Coonawarra | Australia | Riesling | White Wine Perfect with Thai Curry
Wynns$17.270 rev
HOOKD Marlborough Sauvignon Blanc White Wine 750ml pack of 1
HOOK'D$25.601 rev
The Loose Moose Marlborough Sauvignon Blanc White Wine 750ml
The Loose Moose$18.984 rev
Greedy Bird Australian Moscato White Wine 750ml
Greedy Bird$16.041 rev
Chateau Gramboy White Wine - AOC Bergerac - Sauvignon Blanc 750ml
Chateau Gramboy$26.900 rev
Trending
90-day click momentumWynns | Coonawarra | Australia | Riesling | White Wine Perfect with Thai Curry
Wynns$17.270.0★
Chateau Gramboy White Wine - AOC Bergerac - Sauvignon Blanc 750ml
Chateau Gramboy$26.900.0★
Wither Hills Marlbourough Early Light Sauvignon Blanc White wine 750ml
Wither Hills$14.630.0★
Penfolds Koonunga Hill Cabernet Sauvignon Wine 750ML
Penfolds$20.554.2★
Rawsons Retreat Chardonnay White Wine 75Cl
Rawson's$18.500.0★
Common questions
- Is white wine profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 26 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white wine niche?
- 24 brands and 10 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What does it cost to enter the white wine niche?
- Listings span $9.77–$50.40; the average listing price is $21.53 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.