Matcha
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $6K a year here, so Matcha is a Maybe.
- Flapen Score
- 53 / 100Top 2% of 323 Grocery niches · +22 vs the category median of 3153
- Market size
- $6K/yr25K searches / yr
- 90-day growth
- +39.6%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 27 sellers
Flapen Score
Matcha against its category
The dotted line is the Grocery average. Past it, Matcha is stronger. Inside it, weaker.
Market
The Matcha market on Amazon at a glance
Shoppers on Amazon Singapore searched for Matcha 25K times last year and spent an estimated $6K. The top 5 brands take 74% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +39.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $6Ka year
- Top search term
- matcha15K searches a year
02 · Price
A sale here is worth $30.87.
Listings sell for $30.87 on average, from $4.73 to $79.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.87 that is $0 to $3K a year per listing.
- Average price
- $30.87inside the $15 to $100 sweet spot
- Price range
- $4.73–$79.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #95 within Grocery. It carries 2,771 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 56%
- Out of stock, average day
- 23.8%
- Average rank
- #95in Grocery
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,771per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Matcha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
- Price
- $30.01
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago

YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
- Price
- $26.54
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10mo ago

Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 Serving) | Premium Grade | Sourced from Shizuoka Japan
- Price
- $17.97
- Rating
- 4.2/5
- Reviews
- 7,622
- Age
- 1y ago

YEDOENSIS Pure Ceremonial Matcha Somei-Yoshino - Organic Japanese Green Tea Ceremonial Matcha Powder JAS Certified Organic Vegan Gluten-Free (40g)
- Price
- $28.37
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Trending
estimated 90-day click momentum
Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
- Price
- $48.60
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 10mo ago

YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
- Price
- $26.54
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10mo ago

Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $56.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
- Price
- $30.01
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Asayu Japan Fuji Matcha Powder Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Sticks 20x1.5g)
- Price
- $30.27
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago

Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $56.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Marukyu Koyamaen Isuzu 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $45.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
- Price
- $48.60
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
27
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 95%
Open market
20%
- YEDOENSIS33%
- 丸久小山園15%
- Otsuka Green Tea Co11%
- Heapwell Superfoods8%
- Kagura7%
- ITO EN6%
Demand
Matcha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Matcha
We read the reviews and the return reasons for every product selling here.
“Quality going worse and worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









