matcha
Worth a lookShows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.87avg listing price — sweet spot $15–$100
Price range
Great$4.73–$79.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,771.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 25K searches
According to Flapen's Amazon Singapore niche tracking, matcha is a $6K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
matcha market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $23K–$31K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 40%
- Out of stock
- 23.8%
- Avg brand age
- 56 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
20%
- YEDOENSIS33%
- 丸久小山園15%
- Otsuka Green Tea Co11%
- Heapwell Superfoods8%
- Kagura7%
- ITO EN6%
Demand
Weekly Amazon search volume, last 47 weeks — +39.6% search growth over the last 90 days.Top matcha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
YEDOENSIS$30.014.2★108 rev
YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
YEDOENSIS$26.544.5★87 rev
Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$37.340.0★0 rev
Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 Serving) | Premium Grade | Sourced from Shizuoka Japan
Heapwell Superfoods$17.974.2★7,622 rev
YEDOENSIS Pure Ceremonial Matcha Somei-Yoshino - Organic Japanese Green Tea Ceremonial Matcha Powder JAS Certified Organic Vegan Gluten-Free (40g)
YEDOENSIS$28.374.2★136 rev
Newest
by launch date
Asayu Japan Fuji Matcha Powder Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Sticks 20x1.5g)
Asayu Japan$30.275 rev
Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$56.080 rev
Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$37.340 rev
Marukyu Koyamaen Isuzu 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$45.810 rev
Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
Asayu Japan$48.6017 rev
Trending
90-day click momentumMarukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$37.340.0★
Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
Asayu Japan$48.603.4★
YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
YEDOENSIS$26.544.5★
Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
丸久小山園$56.080.0★
YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
YEDOENSIS$30.014.2★
What buyers say about matcha
What buyers praise and complain about, mined from review topics.What buyers complain about
“Quality going worse and worse”
“It is yellowish green”
Common questions
- Is matcha profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the matcha niche?
- 16 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in matcha?
- Top complaints mined from reviews: Quality-Overall, Color. The return rate is 0.0%.
- What does it cost to enter the matcha niche?
- Listings span $4.73–$79.68; the average listing price is $30.87 (sweet spot $15–$100). The average incumbent carries 2,771 reviews — the moat a new listing must climb.