Matcha
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $6K a year here, so Matcha is a Maybe.
- Flapen Score
- 53 / 100Top 2% of 323 Grocery niches · +22 vs the category median of 3153
- Market size
- $6K/yr25K searches / yr
- 90-day growth
- +39.6%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 27 sellers
Flapen Score
Matcha against its category
The dotted line is the Grocery average. Past it, Matcha is stronger. Inside it, weaker.
Market
The Matcha market on Amazon at a glance
Shoppers on Amazon Singapore searched for Matcha 25K times last year and spent an estimated $6K. The top 5 brands take 74% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +39.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $6Ka year
- Top search term
- matcha15K searches a year
02 · Price
A sale here is worth $30.87.
Listings sell for $30.87 on average, from $4.73 to $79.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.87 that is $0 to $3K a year per listing.
- Average price
- $30.87inside the $15 to $100 sweet spot
- Price range
- $4.73–$79.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #95 within Grocery. It carries 2,771 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 56%
- Out of stock, average day
- 23.8%
- Average rank
- #95in Grocery
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,771per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Matcha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
20%
- Brand 133%
- Brand 215%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Matcha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Matcha
We read the reviews and the return reasons for every product selling here.
“Quality going worse and worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha questions
Answered from the same tracked data.