Matcha
Matcha shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.
Flapen Score
Top 2% of 323 Grocery niches · +22 vs the category median of 31
Is Matcha profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Matcha is a $6K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 53/100.
Matcha: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +39.6% over the last 90 days and 0.7% of searches end in a purchase.
$6K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Matcha products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
- Price
- $30.01
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
- Price
- $26.54
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10mo ago
Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 Serving) | Premium Grade | Sourced from Shizuoka Japan
- Price
- $17.97
- Rating
- 4.2/5
- Reviews
- 7,622
- Age
- 1y ago
YEDOENSIS Pure Ceremonial Matcha Somei-Yoshino - Organic Japanese Green Tea Ceremonial Matcha Powder JAS Certified Organic Vegan Gluten-Free (40g)
- Price
- $28.37
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Trending
90-day click momentumMarukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
- Price
- $48.60
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 10mo ago
YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)
- Price
- $26.54
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10mo ago
Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $56.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)
- Price
- $30.01
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Asayu Japan Fuji Matcha Powder Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Sticks 20x1.5g)
- Price
- $30.27
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago
Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $56.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $37.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Marukyu Koyamaen Isuzu 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)
- Price
- $45.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)
- Price
- $48.60
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
20%
- YEDOENSIS33%
- 丸久小山園15%
- Otsuka Green Tea Co11%
- Heapwell Superfoods8%
- Kagura7%
- ITO EN6%
Matcha demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Matcha
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“Quality going worse and worse”
“It is yellowish green”
Common Matcha questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
