Is frozen profitable to sell on Amazon Singapore?

The niche generates $12K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the frozen niche?

16 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.

What does it cost to enter the frozen niche?

Listings span $3.15–$58.65; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.

frozen

Worth a look

Shows low returns (0.0%), but a small market ($12K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Growth

Great+84.5%

90-day search growth — must beat 0% to launch

Price range

Great$3.15–$58.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,211.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 35K searches

According to Flapen's Amazon Singapore niche tracking, frozen is a $12K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

frozen market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $15K–$20K; units × avg price
Conversion rate: 1.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 18.3%
Avg brand age: 63 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

30%

Disney21%
Mattel20%
LEGO9%
Liscianigiochi8%
Tegel6%
マルカ(Maruka)5%

Demand

Weekly Amazon search volume, last 47 weeks — +84.5% search growth over the last 90 days.

Open Trend

Top frozen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frozen Disney Girls Nightgown FANTASY ELSA 2 3T

Disney$28.614.8★700 rev

Mattel Disney Frozen Toy Elsas Stacking Castle Playset

Mattel$34.904.7★1,050 rev

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces

Liscianigiochi$28.464.3★605 rev

Marca Frozen Elsa Costume Accessory 182235

マルカ(Maruka)$13.614.2★146 rev

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea

LEGO$58.654.7★204 rev

Newest

by launch date

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea

LEGO$58.65204 rev

7mo ago

LEGO Disney Princess Frozen Arendelle Frozen Castle 43265 Building Playset Model Kit with Elsa and Anna Mini-Doll Figures (177 Pieces)

LEGO$32.2733,612 rev

1y ago

Mattel Disney Frozen Toy Elsas Stacking Castle Playset

Mattel$34.901,050 rev

1y ago

Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll

Mattel$38.701,050 rev

1y ago

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces

Liscianigiochi$28.46605 rev

2y ago

What buyers say about frozen

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall100%

“the age indicated really is true to size”

Top return reasons

Gifting Purpose67%

Advertised Vs Actual Product33%

Common questions

Is frozen profitable to sell on Amazon Singapore?: The niche generates $12K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the frozen niche?: 16 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
What does it cost to enter the frozen niche?: Listings span $3.15–$58.65; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.

frozen

frozen market data

Competition & brand share

Demand

Top frozen products on Amazon

Top sellers

Newest

Trending

What buyers say about frozen

What buyers love

Top return reasons

Common questions

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