Frozen
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $12K a year here, so Frozen is a Maybe.
- Flapen Score
- 54 / 100Top 1% of 323 Grocery niches · +23 vs the category median of 3154
- Market size
- $12K/yr35K searches / yr
- 90-day growth
- +84.5%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 12 sellers
Flapen Score
Frozen against its category
The dotted line is the Grocery average. Past it, Frozen is stronger. Inside it, weaker.
Market
The Frozen market on Amazon at a glance
Shoppers on Amazon Singapore searched for Frozen 35K times last year and spent an estimated $12K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +84.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $12Ka year
- Top search term
- frozen27K searches a year
02 · Price
A sale here is worth $19.66.
Listings sell for $19.66 on average, from $3.15 to $58.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.66 that is $0 to $2K a year per listing.
- Average price
- $19.66inside the $15 to $100 sweet spot
- Price range
- $3.15–$58.65
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 4,212 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 18.3%
- Average rank
- #22in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,212per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Frozen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frozen Disney Girls Nightgown FANTASY ELSA 2 3T
- Price
- $28.61
- Rating
- 4.8/5
- Reviews
- 700
- Age
- 5y ago

Mattel Disney Frozen Toy Elsas Stacking Castle Playset
- Price
- $34.90
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 1y ago

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces
- Price
- $28.46
- Rating
- 4.3/5
- Reviews
- 605
- Age
- 2y ago

Marca Frozen Elsa Costume Accessory 182235
- Price
- $13.61
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 4y ago

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea
- Price
- $58.65
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Frozen Disney Girls Nightgown FANTASY ELSA 2 4T
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 700
- Age
- 5y ago

Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll
- Price
- $38.70
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 1y ago

Frozen Disney Girls Nightgown FANTASY ELSA 2 3T
- Price
- $28.61
- Rating
- 4.8/5
- Reviews
- 700
- Age
- 5y ago

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea
- Price
- $58.65
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 7mo ago

Handcraft Little Girls Frozen 7 Pack Panty Multi-color 2/3T
- Price
- $16.11
- Rating
- 4.7/5
- Reviews
- 8,737
- Age
- 12y ago
Newest
by launch date
LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea
- Price
- $58.65
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 7mo ago

LEGO Disney Princess Frozen Arendelle Frozen Castle 43265 Building Playset Model Kit with Elsa and Anna Mini-Doll Figures (177 Pieces)
- Price
- $32.27
- Rating
- 4.8/5
- Reviews
- 33,612
- Age
- 1y ago

Mattel Disney Frozen Toy Elsas Stacking Castle Playset
- Price
- $34.90
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 1y ago

Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll
- Price
- $38.70
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 1y ago

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces
- Price
- $28.46
- Rating
- 4.3/5
- Reviews
- 605
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
12
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 94%
Open market
30%
- Disney21%
- Mattel20%
- LEGO9%
- Liscianigiochi8%
- Tegel6%
- マルカ(Maruka)5%
Demand
Frozen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep, Oct · busiest ÷ quietest = 3.1× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Frozen
We read the reviews and the return reasons for every product selling here.
“the age indicated really is true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









