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Frozen

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $12K a year here, so Frozen is a Maybe.

Flapen Score
54
54 / 100
Top 1% of 323 Grocery niches · +23 vs the category median of 31
Market size
$12K/yr35K searches / yr
90-day growth
+84.5%search demand this quarter
Competition
50%top-5 click share · 16 brands · 12 sellers

Flapen Score

Frozen against its category

The dotted line is the Grocery average. Past it, Frozen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen market on Amazon at a glance

Shoppers on Amazon Singapore searched for Frozen 35K times last year and spent an estimated $12K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+84.5%
Conversion, latest week
1.7%
Market size, estimated
$12Ka year
Top search term
frozen27K searches a year

02 · Price

A sale here is worth $19.66.

Listings sell for $19.66 on average, from $3.15 to $58.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.66 that is $0 to $2K a year per listing.

Average price
$19.66inside the $15 to $100 sweet spot
Price range
$3.15–$58.65
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 4,212 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#22in Grocery
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
4,212per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Frozen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

12

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

30%

  • Brand 121%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Frozen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Frozen

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the age indicated really is true to size”
A buyer, on “Size-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Frozen questions

Answered from the same tracked data.