How competitive is the Frozen niche on Amazon Singapore?

16 brands and 12 sellers compete in Frozen on Amazon Singapore. The top 5 Frozen products take 50% of clicks and its top 5 brands hold 64% of demand.

Frozen

Frozen shows low returns (0.0%), but a small market ($12K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Top 1% of 323 Grocery niches · +23 vs the category median of 31

This niche Category average · 323 niches

Is Frozen profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Frozen is a $12K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.

Frozen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +84.5% over the last 90 days and 1.7% of searches end in a purchase.

$12K

revenue / yr

Units sold / yr1K

Search volume / yr+84.5%35K

Conversion rate1.7%

Avg price$19.66

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers16 · 12

Top-5 product click share50%

Open market36%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Frozen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Frozen Disney Girls Nightgown FANTASY ELSA 2 3T

Price: $28.61
Rating: 4.8/5
Reviews: 700
Age: 5y ago

Mattel Disney Frozen Toy Elsas Stacking Castle Playset

Price: $34.90
Rating: 4.7/5
Reviews: 1,050
Age: 1y ago

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces

Price: $28.46
Rating: 4.3/5
Reviews: 605
Age: 2y ago

Marca Frozen Elsa Costume Accessory 182235

Price: $13.61
Rating: 4.2/5
Reviews: 146
Age: 4y ago

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea

Price: $58.65
Rating: 4.7/5
Reviews: 204
Age: 7mo ago

Newest

by launch date

LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea

Price: $58.65
Rating: 4.7/5
Reviews: 204
Age: 7mo ago

LEGO Disney Princess Frozen Arendelle Frozen Castle 43265 Building Playset Model Kit with Elsa and Anna Mini-Doll Figures (177 Pieces)

Price: $32.27
Rating: 4.8/5
Reviews: 33,612
Age: 1y ago

Mattel Disney Frozen Toy Elsas Stacking Castle Playset

Price: $34.90
Rating: 4.7/5
Reviews: 1,050
Age: 1y ago

Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll

Price: $38.70
Rating: 4.7/5
Reviews: 1,050
Age: 1y ago

Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces

Price: $28.46
Rating: 4.3/5
Reviews: 605
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

30%

Disney21%
Mattel20%
LEGO9%
Liscianigiochi8%
Tegel6%
マルカ(Maruka)5%

Frozen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR1.7%Products23Brands16Top 5 Brands64%OOS Rate18.3%Rating4.5★Reviews4,212Avg BSR#22

What reviews say buyers love and hate about Frozen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall100%

“the age indicated really is true to size”

Frozen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

67%

2Advertised Vs Actual Product

33%

Common Frozen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frozen 54/100 on Amazon Singapore — Worth a look. The niche generates $12K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +84.5% over the last 90 days.

Frozen sells for $19.66 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $3.15–$58.65. The average incumbent carries 4,212 reviews — the moat a new listing must climb.