sunglasses
Worth a lookShows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.76avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$14.67–$139.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,668.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 38K searches
According to Flapen's Amazon Singapore niche tracking, sunglasses is a $6K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sunglasses market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$4K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 38%
- Out of stock
- 10.5%
- Avg brand age
- 68 months
- Avg seller age
- 66 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
17
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
34%
Top 20: 80%
Open market
26%
- Craftman32%
- Polaroid18%
- KUGUAOK8%
- MEETSUN7%
- C35%
- Jessica Simpson5%
Demand
Weekly Amazon search volume, last 47 weeks — +8.5% search growth over the last 90 days.Top sunglasses search terms
- sunglasses23K/yr
- sunglasses women7K/yr
- sunglasses men8K/yr
Top sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftman Classic Retro Round Gradient Polarized Mirrored Matte finished Sunglasses for man and Women for driving and traveling(Tortoise/Brown)
Craftman$20.574.3★46 rev
Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)
Polaroid$54.774.2★510 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all
KUGUAOK$16.214.4★562 rev
Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)
Craftman$19.434.0★138 rev
MEETSUN Polarized Sunglasses for Women Men Classic Retro Designer Style (Transparent Gray Frame/ Gray Lens 54) 3 Pack Black Lens + Brown Gradient Lens + Pink Mirrored Medium
MEETSUN$31.924.4★2,748 rev
Newest
by launch date
PRIVEL Extra Large XXL Polarized Sports Sunglasses 159 mm for Men with Large Heads TR90 Outdoor Cycling Running Fishing Extra Large Fit
PRIVEL$51.40137 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all
KUGUAOK$16.21562 rev
Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)
Craftman$19.43138 rev
Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Grey)
Craftman$19.74138 rev
Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)
Polaroid$54.77510 rev
Trending
90-day click momentum
Goodr OG Sunglasses Black/Blue
goodr$51.424.6★
Fila SF4016J Sunglasses 89 日本 69 (FREE サイズ)
FILA$31.114.1★
Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Mirror blue)
Craftman$25.574.3★
Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Grey)
Craftman$25.684.3★
Emporio Armani Mens Sunglasses Matte Black One Size
Emporio Armani$108.834.5★
What buyers say about sunglasses
What buyers praise and complain about, mined from review topics.What buyers complain about
“Good quality gets scratched bit easily”
“kid size, misleading listing”
Top return reasons
Common questions
- Is sunglasses profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 48 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sunglasses niche?
- 24 brands and 17 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in sunglasses?
- Top complaints mined from reviews: Scratch Resistance, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the sunglasses niche?
- Listings span $14.67–$139.70; the average listing price is $38.76 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.