Sunglasses
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $6K a year here, so Sunglasses is a Maybe.
- Flapen Score
- 51 / 100Top 6% of 106 Fashion niches · +15 vs the category median of 3651
- Market size
- $6K/yr38K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 34%top-5 click share · 24 brands · 17 sellers
Flapen Score
Sunglasses against its category
The dotted line is the Fashion average. Past it, Sunglasses is stronger. Inside it, weaker.
Market
The Sunglasses market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sunglasses 38K times last year and spent an estimated $6K. The top 5 brands take 69% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $6Ka year
- Top search term
- sunglasses23K searches a year
02 · Price
A sale here is worth $38.76.
Listings sell for $38.76 on average, from $14.67 to $139.70. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $38.76 that is $0 to $4K a year per listing.
- Average price
- $38.76inside the $15 to $100 sweet spot
- Price range
- $14.67–$139.70
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #164 within Fashion. It carries 2,669 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 65%
- Out of stock, average day
- 10.5%
- Average rank
- #164in Fashion
- Average rating
- 4.35 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,669per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sunglasses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Craftman Classic Retro Round Gradient Polarized Mirrored Matte finished Sunglasses for man and Women for driving and traveling(Tortoise/Brown)
- Price
- $20.57
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 4y ago

Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)
- Price
- $54.77
- Rating
- 4.2/5
- Reviews
- 510
- Age
- 2y ago

KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all
- Price
- $16.21
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 1y ago

Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)
- Price
- $19.43
- Rating
- 4.0/5
- Reviews
- 138
- Age
- 2y ago

MEETSUN Polarized Sunglasses for Women Men Classic Retro Designer Style (Transparent Gray Frame/ Gray Lens 54) 3 Pack Black Lens + Brown Gradient Lens + Pink Mirrored Medium
- Price
- $31.92
- Rating
- 4.4/5
- Reviews
- 2,748
- Age
- 3y ago
Trending
estimated 90-day click momentum
Goodr OG Sunglasses Black/Blue
- Price
- $51.42
- Rating
- 4.6/5
- Reviews
- 11,313
- Age
- 6y ago

Fila SF4016J Sunglasses 89 日本 69 (FREE サイズ)
- Price
- $31.11
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 6y ago

Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Mirror blue)
- Price
- $25.57
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 5y ago

Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Grey)
- Price
- $25.68
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 5y ago

Emporio Armani Mens Sunglasses Matte Black One Size
- Price
- $108.83
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 2y ago
Newest
by launch date
PRIVEL Extra Large XXL Polarized Sports Sunglasses 159 mm for Men with Large Heads TR90 Outdoor Cycling Running Fishing Extra Large Fit
- Price
- $51.40
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all
- Price
- $16.21
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 1y ago

Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)
- Price
- $19.43
- Rating
- 4.0/5
- Reviews
- 138
- Age
- 2y ago

Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Grey)
- Price
- $19.74
- Rating
- 4.0/5
- Reviews
- 138
- Age
- 2y ago

Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)
- Price
- $54.77
- Rating
- 4.2/5
- Reviews
- 510
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
17
Est. top-5 brand share
69%
Top 20: 99%
Est. top-5 click share
34%
Top 20: 80%
Open market
26%
- Craftman32%
- Polaroid18%
- KUGUAOK8%
- MEETSUN7%
- C35%
- Jessica Simpson5%
Demand
Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Sunglasses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sunglasses23K/yr
- sunglasses women7K/yr
- sunglasses men8K/yr
Reviews and returns
What reviews say buyers love and hate about Sunglasses
We read the reviews and the return reasons for every product selling here.
“Good quality gets scratched bit easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunglasses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









