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Sunglasses

Sunglasses shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 6% of 106 Fashion niches · +15 vs the category median of 36

Market size 1Growth 36Conversion 5Competition 81Returns 100Price range 68Avg price 95Brand share 60Review moat 38Quality gap 67
This niche Category average · 106 niches

Is Sunglasses profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Sunglasses is a $6K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.

Sunglasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.5% over the last 90 days and 0.4% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr100
Search volume / yr+8.5%38K
Conversion rate0.4%
Avg price$38.76

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers24 · 17
Top-5 product click share34%
Open market31%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement38%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews2,669

Top Sunglasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$179$359$538$718101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

17

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

34%

Top 20: 80%

Open market

26%

  • Craftman32%
  • Polaroid18%
  • KUGUAOK8%
  • MEETSUN7%
  • C35%
  • Jessica Simpson5%

Sunglasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR0.4%Products48Brands24Top 5 Brands69%OOS Rate10.5%Rating4.3★Reviews2,669Avg BSR#164
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Sunglasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sunglasses23K/yr
  • sunglasses women7K/yr
  • sunglasses men8K/yr

What reviews say buyers love and hate about Sunglasses

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Scratch Resistance50%

Good quality gets scratched bit easily

Advertised Vs Actual Product50%

kid size, misleading listing

Sunglasses return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Quality-Overall
33%
3Strength
17%

Common Sunglasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunglasses 51/100 on Amazon Singapore — Worth a look. The niche generates $6K/yr across 48 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +8.5% over the last 90 days.
Sunglasses buyers on Amazon Singapore complain most about Scratch Resistance, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.