Paw Patrol
FailShoppers spend an estimated $14K a year here, so Paw Patrol is a Fail.
- Flapen Score
- 49 / 100Top 4% of 118 Toys niches · +14 vs the category median of 3549
- Market size
- $14K/yr39K searches / yr
- 90-day growth
- +25.8%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 10 sellers
Flapen Score
Paw Patrol against its category
The dotted line is the Toys average. Past it, Paw Patrol is stronger. Inside it, weaker.
Market
The Paw Patrol market on Amazon at a glance
Shoppers on Amazon Singapore searched for Paw Patrol 39K times last year and spent an estimated $14K. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +25.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $14Ka year
- Top search term
- paw patrol31K searches a year
02 · Price
A sale here is worth $28.32.
Listings sell for $28.32 on average, from $8.45 to $71.35. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.32 that is $0 to $3K a year per listing.
- Average price
- $28.32inside the $15 to $100 sweet spot
- Price range
- $8.45–$71.35
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #189 within Toys. It carries 3,358 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 8.8%
- Average rank
- #189in Toys
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,358per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Paw Patrol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New PAW Patrol Walkie Talkies - Set of 2 Kids Walkie Talkies Chase and Marshall Excellent Walkie Talkies for Toddlers
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 9,448
- Age
- 11y ago

Bendon Paw Patrol 10 Mini Play Packs
- Price
- $11.27
- Rating
- 4.8/5
- Reviews
- 3,594
- Age
- 8y ago

Paw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T
- Price
- $30.39
- Rating
- 4.8/5
- Reviews
- 2,855
- Age
- 10y ago

Paw Patrol Sticker Playset Over 50 Repositionable Paw Patrol Stickers 2 Sticker Play Scenes Paw Patrol Party Activities Paw Patrol Car Activity Travel Activity for Kids & Toddlers
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 6,022
- Age
- 2y ago

Paw Patrol Paw to Go! DX Paw Station
- Price
- $71.35
- Rating
- 4.3/5
- Reviews
- 362
- Age
- 4y ago
Trending
estimated 90-day click momentum
Paw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T
- Price
- $30.39
- Rating
- 4.8/5
- Reviews
- 2,855
- Age
- 10y ago

PAW Patrol Boys Toddler Character Big Face Zip-up Hoodies Chase Navy 5T
- Price
- $22.59
- Rating
- 4.8/5
- Reviews
- 13,766
- Age
- 10y ago

Paw Patrol Gelli Baff Red with Free Floating 3D Bath Sticker from Zimpli Kids 1 Bath or 6 Play Uses Magically turns water into thick colourful goo Creative Play for Children Paw Patrol Toy Gifts
- Price
- $15.66
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 3y ago

Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle
- Price
- $18.88
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 7mo ago

Nickelodeon Toddler Boys Paw Patrol Character Costume Hoodie - multi - 4T
- Price
- $25.22
- Rating
- 4.7/5
- Reviews
- 1,036
- Age
- 9y ago
Newest
by launch date
Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle
- Price
- $18.88
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 7mo ago

VTech PAW Patrol Light-Up Missions Pup Pad
- Price
- $35.11
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 1y ago

Paw Patrol 6071045 Rescue Wheels Figure Gift Playset
- Price
- $19.19
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 1y ago

Contigo Aubrey Paw Patrol Leak-Proof Spill-Proof 2-Pack Water Bottle with Autospout 14oz Power Pups and Dino Treks Green and Blue
- Price
- $25.23
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago

Paw Patrol 6070070 Vehicle Pup Squad Racer Toy Cars Gift Set
- Price
- $31.28
- Rating
- 4.7/5
- Reviews
- 1,611
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
10
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 100%
Open market
22%
- Paw Patrol32%
- eKids17%
- Bendon9%
- Horizon Group USA9%
- タカラトミー(TAKARA TOMY)6%
- Zak Designs5%
Demand
Paw Patrol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Paw Patrol
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









