paw patrol
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.32avg listing price — sweet spot $15–$100
Price range
Great$8.45–$71.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay3,358.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 39K searches
According to Flapen's Amazon Singapore niche tracking, paw patrol is a $14K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
paw patrol market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 5%
- Out of stock
- 8.8%
- Avg brand age
- 63 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
10
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 100%
Open market
22%
- Paw Patrol32%
- eKids17%
- Bendon9%
- Horizon Group USA9%
- タカラトミー(TAKARA TOMY)6%
- Zak Designs5%
Demand
Weekly Amazon search volume, last 47 weeks — +25.8% search growth over the last 90 days.Top paw patrol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New PAW Patrol Walkie Talkies - Set of 2 Kids Walkie Talkies Chase and Marshall Excellent Walkie Talkies for Toddlers
eKids$30.324.4★9,448 rev
Bendon Paw Patrol 10 Mini Play Packs
Bendon$11.274.8★3,594 rev
Paw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T
Paw Patrol$30.394.8★2,855 rev
Paw Patrol Sticker Playset Over 50 Repositionable Paw Patrol Stickers 2 Sticker Play Scenes Paw Patrol Party Activities Paw Patrol Car Activity Travel Activity for Kids & Toddlers
Horizon Group USA$9.164.5★6,022 rev
Paw Patrol Paw to Go! DX Paw Station
タカラトミー(TAKARA TOMY)$71.354.3★362 rev
Newest
by launch date
Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle
Paw Patrol$18.88305 rev
VTech PAW Patrol Light-Up Missions Pup Pad
VTech$35.11260 rev
Paw Patrol 6071045 Rescue Wheels Figure Gift Playset
Paw Patrol$19.19687 rev
Contigo Aubrey Paw Patrol Leak-Proof Spill-Proof 2-Pack Water Bottle with Autospout 14oz Power Pups and Dino Treks Green and Blue
Contigo$25.23138 rev
Paw Patrol 6070070 Vehicle Pup Squad Racer Toy Cars Gift Set
Paw Patrol$31.281,611 rev
Trending
90-day click momentumPaw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T
Paw Patrol$30.394.8★
PAW Patrol Boys Toddler Character Big Face Zip-up Hoodies Chase Navy 5T
Nickelodeon$22.594.8★
Paw Patrol Gelli Baff Red with Free Floating 3D Bath Sticker from Zimpli Kids 1 Bath or 6 Play Uses Magically turns water into thick colourful goo Creative Play for Children Paw Patrol Toy Gifts
ZIMPLI$15.664.1★
Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle
Paw Patrol$18.884.8★
Nickelodeon Toddler Boys Paw Patrol Character Costume Hoodie - multi - 4T
Paw Patrol$25.224.7★
What buyers say about paw patrol
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is paw patrol profitable to sell on Amazon Singapore?
- The niche generates $14K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the paw patrol niche?
- 13 brands and 10 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- What does it cost to enter the paw patrol niche?
- Listings span $8.45–$71.35; the average listing price is $28.32 (sweet spot $15–$100). The average incumbent carries 3,358 reviews — the moat a new listing must climb.