Dinosaur
FailShoppers spend an estimated $9K a year here, so Dinosaur is a Fail.
- Flapen Score
- 46 / 100Top 6% of 118 Toys niches · +11 vs the category median of 3546
- Market size
- $9K/yr22K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 24 sellers
Flapen Score
Dinosaur against its category
The dotted line is the Toys average. Past it, Dinosaur is stronger. Inside it, weaker.
Market
The Dinosaur market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dinosaur 22K times last year and spent an estimated $9K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $9Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- dinosaur13K searches a year
02 · Price
A sale here is worth $33.27.
Listings sell for $33.27 on average, from $15.49 to $75.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.27 that is $0 to $3K a year per listing.
- Average price
- $33.27inside the $15 to $100 sweet spot
- Price range
- $15.49–$75.57
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #144 within Toys. It carries 3,298 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #144in Toys
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,298per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dinosaur products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
- Price
- $41.76
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

Kiddiworld Dino Toys for 3-6 Year Olds Dinosaur Figures Play Mat Easter Gifts for Boys & Girls
- Price
- $43.83
- Rating
- 4.5/5
- Reviews
- 2,817
- Age
- 4y ago

Dinosaur Toys 156pcs Create A Dinosaur World Road Race Flexible Track Playset and 2 pcs Cool Dinosaur car for 3 4 5 6 Year & Up Old boy Girls Best Gift
- Price
- $44.65
- Rating
- 4.6/5
- Reviews
- 21,974
- Age
- 2y ago

Monopoly Junior Dinosaur Edition Board Game for Kids Fun Toys for 2-4 Players (Amazon Exclusive)
- Price
- $19.05
- Rating
- 4.8/5
- Reviews
- 3,929
- Age
- 5y ago

Bitzee Jurassic World T-Rex Skull Interactive Toy with 25 Virtual Dinosaurs that React to Movement and Battle Mode Collectable for Children Aged 5+
- Price
- $46.25
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Coogam Dinosaur Building Block Set Wooden Snap-Connection Dinosaur Builders STEM Take Apart Dinosaurs Playset Fine Motor Skill Educational Learning Toy Gift for 3 4 5 Years Old Kids
- Price
- $24.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
- Price
- $41.76
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

Kiddiworld Dino Toys for 3-6 Year Olds Dinosaur Figures Play Mat Easter Gifts for Boys & Girls
- Price
- $43.83
- Rating
- 4.5/5
- Reviews
- 2,817
- Age
- 4y ago

Peeokuo 10Pcs Biting Finger Dinosaurs Toy Dinosaurs Collectibles for Display Fun Snap Squad Dino Toys for 3+ Year Old Kids Birthday Gift Dino Party Gift Decorate for Kids Educational Gifts
- Price
- $25.97
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

LEGO Creator 3 in 1 Fierce Dinosaur 31379 Toy - Building Set with 3 Build Options Velociraptor Stegosaurus or Pterosaur - Figures for Kids Aged 8+ - Toy Idea for Boys and Girls
- Price
- $22.78
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 7mo ago
Newest
by launch date
LEGO Creator 3 in 1 Fierce Dinosaur 31379 Toy - Building Set with 3 Build Options Velociraptor Stegosaurus or Pterosaur - Figures for Kids Aged 8+ - Toy Idea for Boys and Girls
- Price
- $22.78
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 7mo ago

Bitzee Jurassic World T-Rex Skull Interactive Toy with 25 Virtual Dinosaurs that React to Movement and Battle Mode Collectable for Children Aged 5+
- Price
- $46.25
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 11mo ago

Primal Hatch Jurassic World Interactive Toy Dinosaur & Egg Hatch & Train Your Own Baby Dino with 100+ Sounds & Reactions Kids Toys for Boys & Girls Aged 5 & Up
- Price
- $75.57
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 1y ago

Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
- Price
- $41.76
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

LEGO Classic Creative Dinosaurs 11041 Assorted Brick Building Set Kids Imaginative-Play Models (450 Pieces)
- Price
- $34.48
- Rating
- 4.8/5
- Reviews
- 582
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
24
Est. top-5 brand share
58%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
35%
- Mattel18%
- Kiddiworld13%
- Toyk12%
- Monopoly8%
- BITZEE8%
- PLAYVIBE7%
Demand
Dinosaur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Reviews and returns
What reviews say buyers love and hate about Dinosaur
We read the reviews and the return reasons for every product selling here.
“it was fun to play with”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dinosaur questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









