dinosaur
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.27avg listing price — sweet spot $15–$100
Price range
Incredible$15.49–$75.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,297.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 22K searches
According to Flapen's Amazon Singapore niche tracking, dinosaur is a $9K/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dinosaur market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$17K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 11.4%
- Avg brand age
- 52 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
35%
- Mattel18%
- Kiddiworld13%
- Toyk12%
- Monopoly8%
- BITZEE8%
- PLAYVIBE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top dinosaur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
Mattel$41.764.7★96 rev
Kiddiworld Dino Toys for 3-6 Year Olds Dinosaur Figures Play Mat Easter Gifts for Boys & Girls
Kiddiworld$43.834.5★2,817 rev
Dinosaur Toys 156pcs Create A Dinosaur World Road Race Flexible Track Playset and 2 pcs Cool Dinosaur car for 3 4 5 6 Year & Up Old boy Girls Best Gift
Toyk$44.654.6★21,974 rev
Monopoly Junior Dinosaur Edition Board Game for Kids Fun Toys for 2-4 Players (Amazon Exclusive)
Monopoly$19.054.8★3,929 rev
Bitzee Jurassic World T-Rex Skull Interactive Toy with 25 Virtual Dinosaurs that React to Movement and Battle Mode Collectable for Children Aged 5+
BITZEE$46.254.5★1,021 rev
Newest
by launch date
LEGO Creator 3 in 1 Fierce Dinosaur 31379 Toy - Building Set with 3 Build Options Velociraptor Stegosaurus or Pterosaur - Figures for Kids Aged 8+ - Toy Idea for Boys and Girls
LEGO$22.78312 rev
Bitzee Jurassic World T-Rex Skull Interactive Toy with 25 Virtual Dinosaurs that React to Movement and Battle Mode Collectable for Children Aged 5+
BITZEE$46.251,021 rev
Primal Hatch Jurassic World Interactive Toy Dinosaur & Egg Hatch & Train Your Own Baby Dino with 100+ Sounds & Reactions Kids Toys for Boys & Girls Aged 5 & Up
Primal Hatch$75.571,753 rev
Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
Mattel$41.7696 rev
LEGO Classic Creative Dinosaurs 11041 Assorted Brick Building Set Kids Imaginative-Play Models (450 Pieces)
LEGO$34.48582 rev
Trending
90-day click momentum
Coogam Dinosaur Building Block Set Wooden Snap-Connection Dinosaur Builders STEM Take Apart Dinosaurs Playset Fine Motor Skill Educational Learning Toy Gift for 3 4 5 Years Old Kids
Coogam$24.235.0★
Jurassic World JGM16 Movie Basic Feature T-Rex Dinosaur Action Figure
Mattel$41.764.7★
Kiddiworld Dino Toys for 3-6 Year Olds Dinosaur Figures Play Mat Easter Gifts for Boys & Girls
Kiddiworld$43.834.5★
Peeokuo 10Pcs Biting Finger Dinosaurs Toy Dinosaurs Collectibles for Display Fun Snap Squad Dino Toys for 3+ Year Old Kids Birthday Gift Dino Party Gift Decorate for Kids Educational Gifts
Peeokuo$25.975.0★
LEGO Creator 3 in 1 Fierce Dinosaur 31379 Toy - Building Set with 3 Build Options Velociraptor Stegosaurus or Pterosaur - Figures for Kids Aged 8+ - Toy Idea for Boys and Girls
LEGO$22.784.7★
What buyers say about dinosaur
What buyers praise and complain about, mined from review topics.What buyers love
“it was fun to play with”
“high quality, educational puzzle”
“Very interesting for birthday gift”
Top return reasons
Common questions
- Is dinosaur profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the dinosaur niche?
- 14 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
- When does demand for dinosaur peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the dinosaur niche?
- Listings span $15.49–$75.57; the average listing price is $33.27 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.