Minecraft
FailShoppers spend an estimated $2K a year here, so Minecraft is a Fail.
- Flapen Score
- 45 / 100Top 10% of 118 Toys niches · +10 vs the category median of 3545
- Market size
- $2K/yr37K searches / yr
- 90-day growth
- +31.7%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 13 sellers
Flapen Score
Minecraft against its category
The dotted line is the Toys average. Past it, Minecraft is stronger. Inside it, weaker.
Market
The Minecraft market on Amazon at a glance
Shoppers on Amazon Singapore searched for Minecraft 37K times last year and spent an estimated $2K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +31.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $2Ka year
- Top search term
- minecraft32K searches a year
02 · Price
A sale here is worth $29.53.
Listings sell for $29.53 on average, from $9.87 to $66.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.53 that is $0 to $3K a year per listing.
- Average price
- $29.53inside the $15 to $100 sweet spot
- Price range
- $9.87–$66.12
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #186 within Toys. It carries 3,555 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #186in Toys
- Average rating
- 4.67 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,555per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Minecraft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ravensburger Minecraft Heroes of The Village Board Game for Kids Age 6 Years Up (20914)
- Price
- $40.83
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 4y ago

Think Fun 31521 Minecraft Magnetic Travel Puzzle Logic Game & STEM Toy For Kids Ages 8 & Up
- Price
- $22.82
- Rating
- 4.6/5
- Reviews
- 2,630
- Age
- 6y ago

Tara Toy Minecraft Pixel Art
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 2y ago

MINECRAFT Childrens Backpack Creeper Backpack School Adjustable Straps Backpack Children Travel Sport Player Gift 46 21 18.5 cm
- Price
- $66.12
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 2y ago

Minecraft Kids Smart Watch - Interactive Touchscreen with Games Camera Step Counter Alarm Timer Voice Recorder and Cool Minecraft Silicone Strap - Fits Wrists 5.5 to 8.0 Black 40mm
- Price
- $36.94
- Rating
- 4.4/5
- Reviews
- 668
- Age
- 2y ago
Trending
estimated 90-day click momentum
Minecraft JKC14 Pixel Spyglass Toy with Pixelating View Lens for Role-Play and Costumes
- Price
- $16.16
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 4mo ago

Minecraft JKC13 Breath Attack Ender Dragon Action Figure with 10 Discs
- Price
- $15.85
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 8mo ago

Minecraft Backpack Kids Boys Kids Backpack Creeper Leisure Backpack with Zipper Compartments for School Backpack School Sports Daily Use black 40x29x17cm
- Price
- $53.47
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 1y ago

MINECRAFT Childrens Backpack Creeper Backpack School Adjustable Straps Backpack Children Travel Sport Player Gift 46 21 18.5 cm
- Price
- $66.12
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 2y ago

LEGO Minecraft Chicken Farm 21585 Gaming Building Toy for Kids Aged 7+ Minecraft Playset with Animal Figures and Chicken Coop for Pretend Play Gamer Gift Idea for Birthdays (233 Pieces)
- Price
- $18.15
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 7mo ago
Newest
by launch date
Minecraft JKC14 Pixel Spyglass Toy with Pixelating View Lens for Role-Play and Costumes
- Price
- $16.16
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 4mo ago

LEGO Minecraft Zombie Dungeon 21587 Pretend Play Building Toy for Boys and Girls Aged 8+ - Minecraft Playset with 3 Zombies Warrior Figure and Gaming Accessories - Toy Idea for Kids Birthdays
- Price
- $30.79
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 7mo ago

LEGO Minecraft The Pale Garden 21586 Brick Building Set - Minecraft Biome Toy for Boys and Girls Aged 7+ - Mothman Creeper Skeleton and Creaking Figures - Gamer Toy Idea for Kids Birthdays
- Price
- $21.99
- Rating
- 4.8/5
- Reviews
- 333
- Age
- 7mo ago

LEGO Minecraft Chicken Farm 21585 Gaming Building Toy for Kids Aged 7+ Minecraft Playset with Animal Figures and Chicken Coop for Pretend Play Gamer Gift Idea for Birthdays (233 Pieces)
- Price
- $18.15
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 7mo ago

LEGO Minecraft Mini Biomes 21589 Minecraft Art Building Set - Modular Display Set and Gaming Decoration for Boys and Girls - Steve Creeper and Pillager Microfigures - Gamer Toy for Kids
- Price
- $53.62
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
13
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
24%
- LEGO22%
- MINECRAFT15%
- Ravensburger13%
- ThinkFun10%
- Tara Toys8%
- Accutime8%
Demand
Minecraft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1× · 11 of 12 months tracked
Search terms
Top Minecraft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- minecraft32K/yr
- minecraft toys3K/yr
- minecraft toy1K/yr
Reviews and returns
What reviews say buyers love and hate about Minecraft
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minecraft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









