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pokemon tcg

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 22Conversion 3Competition 83Returns 96Price range 20Avg price 79Brand share 0Review moat 64Quality gap 70

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$89.50

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good928.52

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$152K

$152K/yr · 736K searches

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Price range

Bad$11.22–$441.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, pokemon tcg is a $152K/yr Amazon Singapore market (736K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pokemon tcg market data

Units sold / yr
10K–13K
avg 0–100/product
Revenue / yr
$895K–$1.1M
units × avg price
Conversion rate
0.2%
Avg BSR
#168
Page quality
0%
Prime
52%
Sponsored
0%
Out of stock
69.9%
Avg brand age
47 months
Avg seller age
72 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

5 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

0%

  • Pokémon86%
  • タカラトミー(TAKARA TOMY)8%
  • Lightning Card Collection5%
  • Buffalo Games1%
  • SKATER1%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 42 weeks — -6.0% search growth over the last 90 days.
40K30KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top pokemon tcg search terms

  • pokemon tcg440K/yr
  • pokemon149K/yr
  • pokemon cards35K/yr
  • pokemon booster box31K/yr
  • pokemon card21K/yr
  • pokemon etb14K/yr
  • tcg10K/yr
  • pokemon elite trainer box9K/yr
  • elite trainer box8K/yr
  • pokémon tcg6K/yr
All search terms

Top pokemon tcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pokemon tcg

What buyers praise and complain about, mined from review topics.

What buyers complain about

Material Quality100%

“The shirt says 60% cotton, 40% polyester”

Top return reasons

Value For Money24%
Defective Material/Parts18%
Advertised Vs Actual Product18%
Functionality-Overall6%
Durability6%
Gifting Purpose6%
Battery Life6%
Battery Inclusion6%
Material Quality6%
Product Condition6%

Common questions

Is pokemon tcg profitable to sell on Amazon Singapore?
The niche generates $152K/yr across 42 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (46/100).
How competitive is the pokemon tcg niche?
5 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pokemon tcg?
Top complaints mined from reviews: Material Quality. The return rate is 0.7%.
What does it cost to enter the pokemon tcg niche?
Listings span $11.22–$441.78; the average listing price is $89.50 (sweet spot $15–$100). The average incumbent carries 929 reviews — the moat a new listing must climb.