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Pokemon Tcg

brand-locked demand (top 5 brands take 100% of clicks) — Pokemon Tcg doesn't clear our bar today.

Flapen Score

46
Skip it

Top 6% of 118 Toys niches · +11 vs the category median of 35

Market size 32Growth 22Conversion 3Competition 83Returns 96Price range 20Avg price 79Brand share 0Review moat 64Quality gap 70
This niche Category average · 118 niches

Is Pokemon Tcg profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Pokemon Tcg is a $152K/yr Amazon Singapore market (736K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Pokemon Tcg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 0.2% of searches end in a purchase.

$152K

revenue / yr

Units sold / yr13K
Search volume / yr-6.0%736K
Conversion rate0.2%
Avg price$89.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 25
Top-5 product click share32%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement0%
New entrants (1y)18· 2 succeeded
Avg rating4.3★
Avg reviews929

Top Pokemon Tcg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$5K$9K$14K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

0%

  • Pokémon86%
  • タカラトミー(TAKARA TOMY)8%
  • Lightning Card Collection5%
  • Buffalo Games1%
  • SKATER1%
  • Open — no brand owns it (0%)

Pokemon Tcg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume736KCVR0.2%Products42Brands5Top 5 Brands100%OOS Rate69.9%Rating4.3★Reviews929Avg BSR#168
40K30KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Pokemon Tcg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon tcg440K/yr
  • pokemon149K/yr
  • pokemon cards35K/yr
  • pokemon booster box31K/yr
  • pokemon card21K/yr
  • pokemon etb14K/yr
  • tcg10K/yr
  • pokemon elite trainer box9K/yr
  • elite trainer box8K/yr
  • pokémon tcg6K/yr

What reviews say buyers love and hate about Pokemon Tcg

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Material Quality100%

The shirt says 60% cotton, 40% polyester

Pokemon Tcg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
24%
2Defective Material/Parts
18%
3Advertised Vs Actual Product
18%
4Functionality-Overall
6%
5Durability
6%

Common Pokemon Tcg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Tcg 46/100 on Amazon Singapore — Skip it. The niche generates $152K/yr across 42 tracked products. 2 of 18 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Pokemon Tcg buyers on Amazon Singapore complain most about Material Quality, the themes mined from the niche's reviews. Its return rate is 0.7%.