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Pokemon Tcg

Fail

The top 5 brands take 100% of clicks, so Pokemon Tcg is a Fail.

Flapen Score
46
46 / 100
Top 6% of 118 Toys niches · +11 vs the category median of 35
Market size
$152K/yr736K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
32%top-5 click share · 5 brands · 25 sellers

Flapen Score

Pokemon Tcg against its category

The dotted line is the Toys average. Past it, Pokemon Tcg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Tcg market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pokemon Tcg 736K times last year and spent an estimated $152K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
0.2%
Market size, estimated
$152Ka year
Top search term
pokemon tcg440K searches a year

02 · Price

A sale here is worth $89.50.

Listings sell for $89.50 on average, from $11.22 to $441.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $89.50 that is $0 to $9K a year per listing.

Average price
$89.50inside the $15 to $100 sweet spot
Price range
$11.22–$441.78
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 69.9% of listings are out of stock. The average listing ranks #168 within Toys. It carries 929 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
52%
Out of stock, average day
69.9%
Average rank
#168in Toys
Average rating
4.33 starsAmazon Singapore average 4.47 stars
Average reviews
929per listing
Listings tracked
42

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pokemon Tcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

5 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 35%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Pokemon Tcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top Pokemon Tcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon tcg440K/yr
  • pokemon149K/yr
  • pokemon cards35K/yr
  • pokemon booster box31K/yr
  • pokemon card21K/yr
  • pokemon etb14K/yr
  • tcg10K/yr
  • pokemon elite trainer box9K/yr
  • elite trainer box8K/yr
  • pokémon tcg6K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Tcg

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Material Quality”
0.7%of orders come back
“The shirt says 60% cotton, 40% polyester”
A buyer, on “Material Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Pokemon Tcg questions

Answered from the same tracked data.