Disney Princess
FailShoppers spend an estimated $0 a year here, so Disney Princess is a Fail.
- Flapen Score
- 46 / 100Top 6% of 118 Toys niches · +11 vs the category median of 3546
- Market size
- $0/yr34K searches / yr
- 90-day growth
- +54.0%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 11 sellers
Flapen Score
Disney Princess against its category
The dotted line is the Toys average. Past it, Disney Princess is stronger. Inside it, weaker.
Market
The Disney Princess market on Amazon at a glance
Shoppers on Amazon Singapore searched for Disney Princess 34K times last year and spent an estimated $0. The top 5 brands take 75% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +54.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December4.0× the quietest month
- Top search term
- disney18K searches a year
02 · Price
A sale here is worth $27.98.
Listings sell for $27.98 on average, from $11.67 to $49.14. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.98 that is $0 to $3K a year per listing.
- Average price
- $27.98inside the $15 to $100 sweet spot
- Price range
- $11.67–$49.14
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #62 within Toys. It carries 5,178 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #62in Toys
- Average rating
- 4.66 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,178per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Disney Princess products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Make It Real: Disney Princess: Castle Style DIY Bracelet Kit - 332 pcs Jewelry Set Create 12 Bracelets 8 Exclusive Charms Girls & Kids Ages 6+
- Price
- $31.65
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 2y ago

Mattel Disney Princess and Friends Set of 5 Moving Little Dolls with Removable Skirts or Trousers and 5 Friends Characters Inspired by Disney Movies JBL33
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 1y ago

Disney Girls Fantasy Gown Aurora 6
- Price
- $33.31
- Rating
- 4.8/5
- Reviews
- 10,517
- Age
- 3y ago

Disney Girls Big Princess Fantasy Nightgown Rapunzel Shines 3 6
- Price
- $34.24
- Rating
- 4.8/5
- Reviews
- 10,517
- Age
- 5y ago

Skater PDSH5 Disney Princess 25 Childrens Water Bottle with Straw Clear 480 mL Silicone Girls
- Price
- $19.41
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Girls Fantasy Gown Aurora 6
- Price
- $33.31
- Rating
- 4.8/5
- Reviews
- 10,517
- Age
- 3y ago

Disney Girls Big Princess Fantasy Nightgown Rapunzel Shines 3 6
- Price
- $34.24
- Rating
- 4.8/5
- Reviews
- 10,517
- Age
- 5y ago

Mattel Disney Princess Small Doll Surprise Royal Color Reveal w/6 Surprises Including Doll Bracelet & 4 Pieces (Dolls May Vary) Princess or Villain Series
- Price
- $12.66
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 2y ago

Frozen Disney Girls Nightgown FANTASY ELSA 2 3T
- Price
- $28.61
- Rating
- 4.8/5
- Reviews
- 700
- Age
- 5y ago

Skater PDSH5 Disney Princess 25 Childrens Water Bottle with Straw Clear 480 mL Silicone Girls
- Price
- $19.41
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea
- Price
- $24.19
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 7mo ago

Disney JDP61 Princess Storytime Stackers Rapunzel Doll House Playset
- Price
- $31.19
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 1y ago

Owala Disney Princess FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 24 oz Rapunzel
- Price
- $44.26
- Rating
- 4.7/5
- Reviews
- 8,187
- Age
- 1y ago

Mattel Disney Princess and Friends Set of 5 Moving Little Dolls with Removable Skirts or Trousers and 5 Friends Characters Inspired by Disney Movies JBL33
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 1y ago

Skater PDSH5 Disney Princess 25 Childrens Water Bottle with Straw Clear 480 mL Silicone Girls
- Price
- $19.41
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
11
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 100%
Open market
20%
- Mattel23%
- Make It Real21%
- Disney18%
- SKATER6%
- LEGO6%
- Owala6%
Demand
Disney Princess search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Disney Princess
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Princess questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









