Polly Pocket
FailThe top 5 brands take 100% of clicks, so Polly Pocket is a Fail.
- Flapen Score
- 45 / 100Top 10% of 118 Toys niches · +10 vs the category median of 3545
- Market size
- $8K/yr61K searches / yr
- 90-day growth
- +30.9%search demand this quarter
- Competition
- 40%top-5 click share · 4 brands · 8 sellers
Flapen Score
Polly Pocket against its category
The dotted line is the Toys average. Past it, Polly Pocket is stronger. Inside it, weaker.
Market
The Polly Pocket market on Amazon at a glance
Shoppers on Amazon Singapore searched for Polly Pocket 61K times last year and spent an estimated $8K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +30.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $8Ka year
- Top search term
- polly pocket52K searches a year
02 · Price
A sale here is worth $31.64.
Listings sell for $31.64 on average, from $10.59 to $75.05. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.64 that is $0 to $3K a year per listing.
- Average price
- $31.64inside the $15 to $100 sweet spot
- Price range
- $10.59–$75.05
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #118 within Toys. It carries 962 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 97%
- Out of stock, average day
- 11.3%
- Average rank
- #118in Toys
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 962per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Polly Pocket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Polly Pocket Dolls and Playset Collector Heritage Compact 35th Birthday Partytime Stamper with 2 Dolls 3 Party Stamps and 12 Stationary Cards
- Price
- $53.42
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

Polly Pocket Toy JCB15
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 1y ago

Polly Pocket 2-In-1 Travel Toy Rainbow Unicorn Salon Styling Head with 2 Micro Dolls & 20+ Accessories
- Price
- $34.81
- Rating
- 4.8/5
- Reviews
- 1,423
- Age
- 3y ago

Polly Pocket Travel Toys Purse Playset with Micro Polly and Mermaid Dolls Accessories Activities and Stickers Seashell Shape
- Price
- $32.56
- Rating
- 4.8/5
- Reviews
- 9,337
- Age
- 2y ago

Polly Pocket x Care Bears Dolls & Playset with Toy Car and Themed Accessories Travel Toy Partnership Compact
- Price
- $26.82
- Rating
- 4.8/5
- Reviews
- 1,014
- Age
- 1y ago
Trending
estimated 90-day click momentum
Polly Pocket Toy JCB15
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 1y ago

Polly Pocket 2-in-1 Travel Toy with 2 Micro Dolls and 16 Accessories Hedgehog Handbag Playset Pet Theme JBJ91
- Price
- $23.38
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

Polly Pocket Dolls and Playset Collector Heritage Compact 35th Birthday Partytime Stamper with 2 Dolls 3 Party Stamps and 12 Stationary Cards
- Price
- $53.42
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

Polly Pocket HNF51 Fashion Pack Dolls Playset Large Assorted
- Price
- $17.97
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 1y ago
![Polly Pocket Keepsake Collection Royal Ball Jewelry Set Unicorn Castle Theme 2 Dolls Ring & Ring Box Earrings Bracelet Ages 4 Years Old & Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51NJaMWR36L.jpg)
Polly Pocket Keepsake Collection Royal Ball Jewelry Set Unicorn Castle Theme 2 Dolls Ring & Ring Box Earrings Bracelet Ages 4 Years Old & Up [Amazon Exclusive]
- Price
- $30.90
- Rating
- 4.6/5
- Reviews
- 836
- Age
- 4y ago
Newest
by launch date
Polly Pocket x Peanuts JFV05 Collectors Box Mini Dolls and Playset 7 Themed Accessories 4 Symbolic Locations Snoopy & Woodstock
- Price
- $75.05
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 10mo ago

Polly Pocket JGK22 80th Anniversary Nostalgia Compact Collectors Edition Playsets
- Price
- $45.36
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 1y ago

Funko Pop! Vinyl: Polly Pocket Shell Pocket - Heart Shell - Purple - Vinyl Collectible Figure - Gift Idea - Official Merchandise - Toy for Children and Adults - Ad Icons Fans
- Price
- $21.55
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 1y ago

Polly Pocket JGM53 Holiday Seasonal Dolls Playset (2 Pieces)
- Price
- $13.90
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 1y ago

Polly Pocket JFV02 Gabbys Dollhouse Compact Dolls Playset
- Price
- $31.28
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
4 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 86%
Open market
0%
- Polly Pocket88%
- Mattel9%
- Funko2%
- Mele & Co.1%
Reviews and returns
What reviews say buyers love and hate about Polly Pocket
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polly Pocket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









