Puzzle
a small market ($5K/yr) — Puzzle doesn't clear our bar today.
Flapen Score
Top 10% of 118 Toys niches · +10 vs the category median of 35
Is Puzzle profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Puzzle is a $5K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.
Puzzle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.7% over the last 90 days and 0.6% of searches end in a purchase.
$5K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Puzzle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Impossible Puzzles for Adults 1000 Piece Colorful Hard Difficult Puzzles for Adults Art Painting Gradient Rainbow Puzzle Challenging Jigsaw Puzzles for Adults
- Price
- $25.17
- Rating
- 4.7/5
- Reviews
- 609
- Age
- 2y ago
M81-610 1000 Micro Piece Jigsaw Puzzle Large Collection of Famous Places in Japan 10.2 x 15.0 inches (26 x 38 cm)
- Price
- $20.61
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
- Price
- $33.26
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 1y ago
Ravensburger Ocean 500 Piece Jigsaw Puzzle for Adults - 17170 - Every Piece is Unique Softclick Technology Means Pieces Fit Together Perfectly
- Price
- $27.13
- Rating
- 4.8/5
- Reviews
- 863
- Age
- 4y ago
Ravensburger Disney- Pixar Toy Store 1000 Piece Jigsaw Puzzle for Adults - 12000527 - Handcrafted Tooling Made in Germany Every Piece Fits Together Perfectly
- Price
- $26.68
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 2y ago
Trending
90-day click momentum
Play Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
- Price
- $12.82
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
Ravensburger Quaint Shops - 500 Piece Puzzle 14116
- Price
- $20.27
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 16y ago
Play Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
- Price
- $14.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 4mo ago
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
- Price
- $33.26
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 1y ago
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving
- Price
- $36.14
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 1y ago
Newest
by launch datePlay Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
- Price
- $14.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 4mo ago
Play Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
- Price
- $12.82
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
GiiKER Smart Sudoku Puzzle Games 2500 Challenges Sudoku Brain Teaser Puzzle For Kids Multi-colored
- Price
- $56.36
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 1y ago
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
- Price
- $33.26
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 1y ago
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving
- Price
- $36.14
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
17
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
24%
- Ravensburger18%
- PICKFORU14%
- Beverly13%
- Quokka13%
- Galison13%
- Buffalo Games6%
Puzzle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Puzzle
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“The shapes are also unique”
“atypical so my kids enjoyed putting it together”
“Unique and high quality”
Puzzle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puzzle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
