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Puzzle

Fail

Shoppers spend an estimated $5K a year here, so Puzzle is a Fail.

Flapen Score
45
45 / 100
Top 10% of 118 Toys niches · +10 vs the category median of 35
Market size
$5K/yr36K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 17 sellers

Flapen Score

Puzzle against its category

The dotted line is the Toys average. Past it, Puzzle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle market on Amazon at a glance

Shoppers on Amazon Singapore searched for Puzzle 36K times last year and spent an estimated $5K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
0.6%
Market size, estimated
$5Ka year
Top search term
jigsaw puzzle22K searches a year

02 · Price

A sale here is worth $24.63.

Listings sell for $24.63 on average, from $12.82 to $56.36. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.63 that is $0 to $2K a year per listing.

Average price
$24.63inside the $15 to $100 sweet spot
Price range
$12.82–$56.36
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #189 within Toys. It carries 1,980 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#189in Toys
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
1,980per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

17

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

24%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 513%
  • Brand 66%

Demand

Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Puzzle

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Shape/Style”
<0.1%of orders come back, a rate Amazon rounds to zero
“The shapes are also unique”
A buyer, on “Shape/Style”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Puzzle questions

Answered from the same tracked data.