puzzle
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Price range
Great$12.82–$56.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,980.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 36K searches
According to Flapen's Amazon Singapore niche tracking, puzzle is a $5K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
puzzle market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 1.5%
- Avg brand age
- 58 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
17
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
24%
- Ravensburger18%
- PICKFORU14%
- Beverly13%
- Quokka13%
- Galison13%
- Buffalo Games6%
Demand
Weekly Amazon search volume, last 47 weeks — +12.7% search growth over the last 90 days.Top puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Impossible Puzzles for Adults 1000 Piece Colorful Hard Difficult Puzzles for Adults Art Painting Gradient Rainbow Puzzle Challenging Jigsaw Puzzles for Adults
PICKFORU$25.174.7★609 rev
M81-610 1000 Micro Piece Jigsaw Puzzle Large Collection of Famous Places in Japan 10.2 x 15.0 inches (26 x 38 cm)
Beverly$20.614.2★98 rev
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
Quokka$33.264.4★1,036 rev
Ravensburger Ocean 500 Piece Jigsaw Puzzle for Adults - 17170 - Every Piece is Unique Softclick Technology Means Pieces Fit Together Perfectly
Ravensburger$27.134.8★863 rev
Ravensburger Disney- Pixar Toy Store 1000 Piece Jigsaw Puzzle for Adults - 12000527 - Handcrafted Tooling Made in Germany Every Piece Fits Together Perfectly
Ravensburger$26.684.7★607 rev
Newest
by launch date
Play Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
Play Fully$14.0017 rev
Play Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
Play Fully$12.8218 rev
GiiKER Smart Sudoku Puzzle Games 2500 Challenges Sudoku Brain Teaser Puzzle For Kids Multi-colored
GiiKER$56.36124 rev
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
Quokka$33.261,036 rev
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving
Quokka$36.141,036 rev
Trending
90-day click momentumPlay Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
Play Fully$12.824.7★
Ravensburger Quaint Shops - 500 Piece Puzzle 14116
Ravensburger$20.274.6★
Play Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor
Play Fully$14.004.7★
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving
Quokka$33.264.4★
QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving
Quokka$36.144.4★
What buyers say about puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“The shapes are also unique”
“atypical so my kids enjoyed putting it together”
“Unique and high quality”
Top return reasons
Common questions
- Is puzzle profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the puzzle niche?
- 12 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
- What does it cost to enter the puzzle niche?
- Listings span $12.82–$56.36; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 1,980 reviews — the moat a new listing must climb.