Fidget Toys
FailShoppers spend an estimated $6K a year here, so Fidget Toys is a Fail.
- Flapen Score
- 48 / 100Top 5% of 118 Toys niches · +13 vs the category median of 3548
- Market size
- $6K/yr19K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 32 sellers
Flapen Score
Fidget Toys against its category
The dotted line is the Toys average. Past it, Fidget Toys is stronger. Inside it, weaker.
Market
The Fidget Toys market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fidget Toys 19K times last year and spent an estimated $6K. The top 5 brands take 48% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $6Ka year
- Top search term
- fidget toys7K searches a year
02 · Price
A sale here is worth $18.97.
Listings sell for $18.97 on average, from $6.01 to $47.11. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.97 that is $0 to $2K a year per listing.
- Average price
- $18.97inside the $15 to $100 sweet spot
- Price range
- $6.01–$47.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #18 within Toys. It carries 2,942 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 12.7%
- Average rank
- #18in Toys
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,942per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Fidget Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
32
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
46%
- Brand 110%
- Brand 210%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
Fidget Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Fidget Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fidget toys7K/yr
- fidget4K/yr
- fidget toy3K/yr
- sensory toys3K/yr
- fidgets2K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Toys
We read the reviews and the return reasons for every product selling here.
“high-quality good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Toys questions
Answered from the same tracked data.









