Fidget Toys
FailShoppers spend an estimated $6K a year here, so Fidget Toys is a Fail.
- Flapen Score
- 48 / 100Top 5% of 118 Toys niches · +13 vs the category median of 3548
- Market size
- $6K/yr19K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 32 sellers
Flapen Score
Fidget Toys against its category
The dotted line is the Toys average. Past it, Fidget Toys is stronger. Inside it, weaker.
Market
The Fidget Toys market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fidget Toys 19K times last year and spent an estimated $6K. The top 5 brands take 48% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $6Ka year
- Top search term
- fidget toys7K searches a year
02 · Price
A sale here is worth $18.97.
Listings sell for $18.97 on average, from $6.01 to $47.11. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.97 that is $0 to $2K a year per listing.
- Average price
- $18.97inside the $15 to $100 sweet spot
- Price range
- $6.01–$47.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #18 within Toys. It carries 2,942 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 12.7%
- Average rank
- #18in Toys
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,942per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Fidget Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JOEYANK Fidget Cube New Version Fidget Finger Toys - Metal Infinity Cube Prime for Stress and Anxiety Relief/ADHD Ultra Durable Sensory
- Price
- $9.48
- Rating
- 4.5/5
- Reviews
- 4,087
- Age
- 8y ago

ITOKEY EDC Fidget Toys Metal Fidget Slider Desk Toy for Men Poker Push Card Cool Haptic Coin Office Clicker Anxiety Autism ADHD Gifts for Adults Teens
- Price
- $18.79
- Rating
- 4.2/5
- Reviews
- 683
- Age
- 3y ago

5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
- Price
- $37.41
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

WTYCD The Original Fidget Retro: The Rubberized Classic Controller Game Pad Fidget Focus Toy with 8-Fidget Functions and Lanyard - Perfect for Relieving Stress (Black)
- Price
- $9.10
- Rating
- 4.4/5
- Reviews
- 3,051
- Age
- 5y ago

Fidget Dodecagon 12-Side Fidget Cube Relieves Stress and Anxiety Anti Depression Cube for Children and Adults with ADHD ADD OCD Autism (B3 Blue Sky)
- Price
- $12.69
- Rating
- 4.4/5
- Reviews
- 16,363
- Age
- 9y ago
Trending
estimated 90-day click momentum
5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
- Price
- $37.41
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

Buluwans Fidget Toy Transformable Fingertip Gyro for Kid Adult Teen (4 Pack transformable Finger Spinners)
- Price
- $12.24
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 4y ago

Pushpeel Sensory Activity Board: Silicone Fidget Toy for Calming Stress Anxiety ADHD & Autism | Silent No Mess | Kids 3+ & Adults | Includes Portable Travel Bag & 11 Strings - Easter Gift (Spruce)
- Price
- $47.11
- Rating
- 4.7/5
- Reviews
- 1,687
- Age
- 2y ago

Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time
- Price
- $14.49
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

BunMo Sensory Toys - Calming Textured Silly Stretchy Strings and Sensory Toys for Autistic Children. Stress Toys for Adults and Kids. Ideal Autistic Toys - 6 Pack
- Price
- $24.17
- Rating
- 4.6/5
- Reviews
- 14,351
- Age
- 5y ago
Newest
by launch date
TEAONE Bike Chain Gear Toy 1 PCS Cool Fidget Toy for Anxiety Boredom Stress Relieve (Black)
- Price
- $11.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
- Price
- $37.41
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time
- Price
- $14.49
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

Fidget Sensory Toys for Kids: 26 Pack Textured Soft Worry Stone Sensory Rings Stretchy Strings for Autism Kids Calming Down Tools - Quiet Fidget Toys Student Classroom - Christmas Stocking Stuffers
- Price
- $27.60
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 1y ago

3-in-1 Fidget Toys Adults: Spinner Slider & Clicker Magnetic Stainless Steel Bearings for Super-Stable Rotation Ultimate Stress Relief Enhanced Focus and Habit Breaking Companion(Black)
- Price
- $21.86
- Rating
- 4.2/5
- Reviews
- 926
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
32
Est. top-5 brand share
48%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 100%
Open market
46%
- JOEYANK10%
- ITOKEY10%
- Chilvil10%
- WTYCD10%
- DoDoMagxanadu8%
- Appash6%
Demand
Fidget Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Fidget Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fidget toys7K/yr
- fidget4K/yr
- fidget toy3K/yr
- sensory toys3K/yr
- fidgets2K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Toys
We read the reviews and the return reasons for every product selling here.
“high-quality good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









