fidget toys
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Price range
Great$6.01–$47.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,942.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, fidget toys is a $6K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fidget toys market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$5K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 12.7%
- Avg brand age
- 43 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
32
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
46%
- JOEYANK10%
- ITOKEY10%
- Chilvil10%
- WTYCD10%
- DoDoMagxanadu8%
- Appash6%
Demand
Weekly Amazon search volume, last 44 weeks — -9.5% search growth over the last 90 days.Top fidget toys search terms
- fidget toys7K/yr
- fidget4K/yr
- fidget toy3K/yr
- sensory toys3K/yr
- fidgets2K/yr
Top fidget toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOEYANK Fidget Cube New Version Fidget Finger Toys - Metal Infinity Cube Prime for Stress and Anxiety Relief/ADHD Ultra Durable Sensory
JOEYANK$9.484.5★4,087 rev
ITOKEY EDC Fidget Toys Metal Fidget Slider Desk Toy for Men Poker Push Card Cool Haptic Coin Office Clicker Anxiety Autism ADHD Gifts for Adults Teens
ITOKEY$18.794.2★683 rev
5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
Chilvil$37.414.6★598 rev
WTYCD The Original Fidget Retro: The Rubberized Classic Controller Game Pad Fidget Focus Toy with 8-Fidget Functions and Lanyard - Perfect for Relieving Stress (Black)
WTYCD$9.104.4★3,051 rev
Fidget Dodecagon 12-Side Fidget Cube Relieves Stress and Anxiety Anti Depression Cube for Children and Adults with ADHD ADD OCD Autism (B3 Blue Sky)
DoDoMagxanadu$12.694.4★16,363 rev
Newest
by launch date
TEAONE Bike Chain Gear Toy 1 PCS Cool Fidget Toy for Anxiety Boredom Stress Relieve (Black)
TEAONE$11.381 rev
5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
Chilvil$37.41598 rev
Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time
Mabor$14.49147 rev
Fidget Sensory Toys for Kids: 26 Pack Textured Soft Worry Stone Sensory Rings Stretchy Strings for Autism Kids Calming Down Tools - Quiet Fidget Toys Student Classroom - Christmas Stocking Stuffers
LESONG$27.60186 rev
3-in-1 Fidget Toys Adults: Spinner Slider & Clicker Magnetic Stainless Steel Bearings for Super-Stable Rotation Ultimate Stress Relief Enhanced Focus and Habit Breaking Companion(Black)
D.G.PLAYER$21.86926 rev
Trending
90-day click momentum5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift
Chilvil$37.414.6★
Buluwans Fidget Toy Transformable Fingertip Gyro for Kid Adult Teen (4 Pack transformable Finger Spinners)
BULUWANS$12.244.6★
Pushpeel Sensory Activity Board: Silicone Fidget Toy for Calming Stress Anxiety ADHD & Autism | Silent No Mess | Kids 3+ & Adults | Includes Portable Travel Bag & 11 Strings - Easter Gift (Spruce)
Pushpeel$47.114.7★
Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time
Mabor$14.494.4★
BunMo Sensory Toys - Calming Textured Silly Stretchy Strings and Sensory Toys for Autistic Children. Stress Toys for Adults and Kids. Ideal Autistic Toys - 6 Pack
BUNMO$24.174.6★
What buyers say about fidget toys
What buyers praise and complain about, mined from review topics.What buyers love
“high-quality good”
Common questions
- Is fidget toys profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 18 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the fidget toys niche?
- 18 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 48% of demand.
- What does it cost to enter the fidget toys niche?
- Listings span $6.01–$47.11; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.