Board Game
Board Game shows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.
Flapen Score
Top 3% of 118 Toys niches · +18 vs the category median of 35
Is Board Game profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Board Game is a $9K/yr Amazon Singapore market (174K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Board Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +50.1% over the last 90 days and 0.1% of searches end in a purchase.
$9K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 60 products
Top Board Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 4,550
- Age
- 1y ago
Harmonies Board Game - Create Oneiric Landscapes! Strategic & Poetic Gameplay Fun Family Game for Kids & Adults Ages 10+ 1-4 Players 30 Min Playtime Made by Libellud
- Price
- $34.82
- Rating
- 4.8/5
- Reviews
- 781
- Age
- 2y ago
TAPPLE Word Game | Fast-Paced Family Board Game | Choose a Category & Race Against The Timer to be The Last Player | Learning Game Great for All Ages
- Price
- $20.95
- Rating
- 4.7/5
- Reviews
- 11,206
- Age
- 4y ago
HUES and CUES | Vibrant Color Guessing Game Perfect for Family Game Night | Connect Clues and Colors Together | 480 Color Squares to Guess from | Award-Winning Board Game | 3-10 Players | Ages 8+
- Price
- $33.34
- Rating
- 4.7/5
- Reviews
- 10,160
- Age
- 6y ago
Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 7,828
- Age
- 4y ago
Trending
90-day click momentum
Ravensburger Super Mario Labyrinth Board Game Multicolor One_Size 26063
- Price
- $34.79
- Rating
- 4.7/5
- Reviews
- 4,880
- Age
- 4y ago
Hot Streak
- Price
- $71.98
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago
Plan B Games Azul Board Game Board Games
- Price
- $43.37
- Rating
- 4.8/5
- Reviews
- 16,174
- Age
- 4y ago
Quacks (Standard Edition)
- Price
- $53.72
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago
Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 7,828
- Age
- 4y ago
Newest
by launch date
CATAN Board Game (6th Edition) Trade Build & Settle in The Classic Strategy Game for Family Kids & Adults Ages 10+ 3-4 Players 60-90 Min Playtime Made by Catan Studio
- Price
- $62.54
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 1y ago
Hot Streak
- Price
- $71.98
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago
Quacks (Standard Edition)
- Price
- $53.72
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago
Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 4,550
- Age
- 1y ago
Hasbro Gaming Operation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 1,877
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
37
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
26%
Top 20: 65%
Open market
40%
- USAopoly18%
- Asmodee14%
- Hasbro Gaming14%
- Gamewright5%
- Ravensburger4%
- CMYK4%
Board Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top Board Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- board game103K/yr
- board games48K/yr
- games10K/yr
- game6K/yr
- board games for kids 8-127K/yr
What reviews say buyers love and hate about Board Game
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great fun for the whole family”
“The birthday present was well received”
“Bonus questions are truly a bonus”
What buyers complain about
100% of reviews“Not very fun”
“below average”
Board Game return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Board Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
