board game
Worth a lookShows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$36.70avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Price range
Good$6.99–$151.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,454.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$9K$9K/yr · 174K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, board game is a $9K/yr Amazon Singapore market (174K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
board game market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 18%
- Out of stock
- 4.8%
- Avg brand age
- 72 months
- Avg seller age
- 70 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
37
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
26%
Top 20: 65%
Open market
40%
- USAopoly18%
- Asmodee14%
- Hasbro Gaming14%
- Gamewright5%
- Ravensburger4%
- CMYK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top board game search terms
- board game103K/yr
- board games48K/yr
- games10K/yr
- game6K/yr
- board games for kids 8-127K/yr
Top board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
USAopoly$13.974.8★4,550 rev
Harmonies Board Game - Create Oneiric Landscapes! Strategic & Poetic Gameplay Fun Family Game for Kids & Adults Ages 10+ 1-4 Players 30 Min Playtime Made by Libellud
Asmodee$34.824.8★781 rev
TAPPLE Word Game | Fast-Paced Family Board Game | Choose a Category & Race Against The Timer to be The Last Player | Learning Game Great for All Ages
USAopoly$20.954.7★11,206 rev
HUES and CUES | Vibrant Color Guessing Game Perfect for Family Game Night | Connect Clues and Colors Together | 480 Color Squares to Guess from | Award-Winning Board Game | 3-10 Players | Ages 8+
USAopoly$33.344.7★10,160 rev
Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
Hasbro Gaming$26.124.8★7,828 rev
Newest
by launch date
CATAN Board Game (6th Edition) Trade Build & Settle in The Classic Strategy Game for Family Kids & Adults Ages 10+ 3-4 Players 60-90 Min Playtime Made by Catan Studio
CATAN$62.541,096 rev
Hot Streak
CMYK$71.98248 rev
Quacks (Standard Edition)
CMYK$53.7272 rev
Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
USAopoly$13.974,550 rev
Hasbro Gaming Operation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games
Hasbro Gaming$21.571,877 rev
Trending
90-day click momentum
Ravensburger Super Mario Labyrinth Board Game Multicolor One_Size 26063
Ravensburger$34.794.7★
Hot Streak
CMYK$71.984.6★
Plan B Games Azul Board Game Board Games
Asmodee$43.374.8★
Quacks (Standard Edition)
CMYK$53.724.8★
Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
Hasbro Gaming$26.124.8★
What buyers say about board game
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun for the whole family”
“The birthday present was well received”
“Bonus questions are truly a bonus”
What buyers complain about
“Not very fun”
“below average”
Top return reasons
Common questions
- Is board game profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 60 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the board game niche?
- 33 brands and 37 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in board game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall. The return rate is 0.3%.
- When does demand for board game peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the board game niche?
- Listings span $6.99–$151.84; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 8,454 reviews — the moat a new listing must climb.