Board Game
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $9K a year here, so Board Game is a Maybe.
- Flapen Score
- 53 / 100Top 3% of 118 Toys niches · +18 vs the category median of 3553
- Market size
- $9K/yr174K searches / yr
- 90-day growth
- +50.1%search demand this quarter
- Competition
- 26%top-5 click share · 33 brands · 37 sellers
Flapen Score
Board Game against its category
The dotted line is the Toys average. Past it, Board Game is stronger. Inside it, weaker.
Market
The Board Game market on Amazon at a glance
Shoppers on Amazon Singapore searched for Board Game 174K times last year and spent an estimated $9K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- +50.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $9Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- board game103K searches a year
02 · Price
A sale here is worth $36.70.
Listings sell for $36.70 on average, from $6.99 to $151.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.70 that is $0 to $4K a year per listing.
- Average price
- $36.70inside the $15 to $100 sweet spot
- Price range
- $6.99–$151.84
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #220 within Toys. It carries 8,454 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #220in Toys
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,454per listing
- Listings tracked
- 60
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Board Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 4,550
- Age
- 1y ago

Harmonies Board Game - Create Oneiric Landscapes! Strategic & Poetic Gameplay Fun Family Game for Kids & Adults Ages 10+ 1-4 Players 30 Min Playtime Made by Libellud
- Price
- $34.82
- Rating
- 4.8/5
- Reviews
- 781
- Age
- 2y ago

TAPPLE Word Game | Fast-Paced Family Board Game | Choose a Category & Race Against The Timer to be The Last Player | Learning Game Great for All Ages
- Price
- $20.95
- Rating
- 4.7/5
- Reviews
- 11,206
- Age
- 4y ago

HUES and CUES | Vibrant Color Guessing Game Perfect for Family Game Night | Connect Clues and Colors Together | 480 Color Squares to Guess from | Award-Winning Board Game | 3-10 Players | Ages 8+
- Price
- $33.34
- Rating
- 4.7/5
- Reviews
- 10,160
- Age
- 6y ago

Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 7,828
- Age
- 4y ago
Trending
estimated 90-day click momentum
Ravensburger Super Mario Labyrinth Board Game Multicolor One_Size 26063
- Price
- $34.79
- Rating
- 4.7/5
- Reviews
- 4,880
- Age
- 4y ago

Hot Streak
- Price
- $71.98
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago

Plan B Games Azul Board Game Board Games
- Price
- $43.37
- Rating
- 4.8/5
- Reviews
- 16,174
- Age
- 4y ago

Quacks (Standard Edition)
- Price
- $53.72
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 7,828
- Age
- 4y ago
Newest
by launch date
CATAN Board Game (6th Edition) Trade Build & Settle in The Classic Strategy Game for Family Kids & Adults Ages 10+ 3-4 Players 60-90 Min Playtime Made by Catan Studio
- Price
- $62.54
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 1y ago

Hot Streak
- Price
- $71.98
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago

Quacks (Standard Edition)
- Price
- $53.72
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 4,550
- Age
- 1y ago

Hasbro Gaming Operation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 1,877
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
37
Est. top-5 brand share
56%
Top 20: 92%
Est. top-5 click share
26%
Top 20: 65%
Open market
40%
- USAopoly18%
- Asmodee14%
- Hasbro Gaming14%
- Gamewright5%
- Ravensburger4%
- CMYK4%
Demand
Board Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Board Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- board game103K/yr
- board games48K/yr
- games10K/yr
- game6K/yr
- board games for kids 8-127K/yr
Reviews and returns
What reviews say buyers love and hate about Board Game
We read the reviews and the return reasons for every product selling here.
“Not very fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Board Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








