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Bluey

Fail

The top 5 brands take 100% of clicks, so Bluey is a Fail.

Flapen Score
43
43 / 100
Top 17% of 118 Toys niches · +8 vs the category median of 35
Market size
$7K/yr40K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
38%top-5 click share · 5 brands · 11 sellers

Flapen Score

Bluey against its category

The dotted line is the Toys average. Past it, Bluey is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bluey 40K times last year and spent an estimated $7K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
0.6%
Market size, estimated
$7Ka year
Peak month
November3.1× the quietest month
Top search term
bluey32K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $6.10 to $81.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.12 that is $0 to $3K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$6.10–$81.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #157 within Toys. It carries 4,434 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#157in Toys
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
4,434per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bluey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 96%

Open market

0%

  • Brand 147%
  • Brand 224%
  • Brand 317%
  • Brand 48%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Bluey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Bluey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey32K/yr
  • bluey toys3K/yr
  • bluey toy3K/yr
  • bluey lego2K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Durability”
0.4%of orders come back
“Faulty toy — stopped working after one day”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Bluey questions

Answered from the same tracked data.