Bluey
FailThe top 5 brands take 100% of clicks, so Bluey is a Fail.
- Flapen Score
- 43 / 100Top 17% of 118 Toys niches · +8 vs the category median of 3543
- Market size
- $7K/yr40K searches / yr
- 90-day growth
- +28.5%search demand this quarter
- Competition
- 38%top-5 click share · 5 brands · 11 sellers
Flapen Score
Bluey against its category
The dotted line is the Toys average. Past it, Bluey is stronger. Inside it, weaker.
Market
The Bluey market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bluey 40K times last year and spent an estimated $7K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +28.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $7Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- bluey32K searches a year
02 · Price
A sale here is worth $28.12.
Listings sell for $28.12 on average, from $6.10 to $81.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.12 that is $0 to $3K a year per listing.
- Average price
- $28.12inside the $15 to $100 sweet spot
- Price range
- $6.10–$81.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #157 within Toys. It carries 4,434 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 96%
- Out of stock, average day
- 4.3%
- Average rank
- #157in Toys
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,434per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bluey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Hide & Seek Game Hide The Figure and Press her Nose to Start The Built-in Timer Talks and Giggles to Help Kids find her When Found Kids can Dance to Theme Song
- Price
- $16.64
- Rating
- 4.7/5
- Reviews
- 2,543
- Age
- 1y ago

LEGO Bluey Playground Fun with Bluey and Chloe 11201 Preschool Toy for Kids Creative Building Kit Animal Playset with Dog Minifigures and a Buildable Pelican Gift for Kids Aged 4 (104 =Pieces)
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 2,658
- Age
- 1y ago

Bluey Magnetic Playset Magnet Activity Toys Great Birthday Parties at-Home Activities or Screen-Free Fun Perfect Travel Toy or Road Trip Toy Hours of Fun for Kids Ages 3 4 5 6 Multicolor
- Price
- $24.32
- Rating
- 4.6/5
- Reviews
- 2,894
- Age
- 4y ago

Bluey and Friends 4 Pack of 2.5-3 Poseable Figures
- Price
- $17.38
- Rating
- 4.8/5
- Reviews
- 35,300
- Age
- 6y ago

Bluey Keepy Uppy Game: Bluey Brand Tabletop Game Ages 4+
- Price
- $26.17
- Rating
- 4.6/5
- Reviews
- 2,426
- Age
- 3y ago
Trending
estimated 90-day click momentum
VTech Bluey Wackadoo Watch Bluey
- Price
- $20.42
- Rating
- 4.6/5
- Reviews
- 2,309
- Age
- 4y ago

Bluey Girls Nightgown Soft & Cute Pajamas for Kids Bluey Besties 8
- Price
- $23.11
- Rating
- 4.8/5
- Reviews
- 378
- Age
- 2y ago

Bluey Scratch n Color Pad 9-Page Activity Coloring Book Includes Scratch Art Stickers for Kids Toys On The Go Activity Playset Toys for Toddlers 1-3 Great Gift for Kids Ages 3 & Up
- Price
- $12.41
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 2y ago

Bluey Magnetic Playset Magnet Activity Toys Great Birthday Parties at-Home Activities or Screen-Free Fun Perfect Travel Toy or Road Trip Toy Hours of Fun for Kids Ages 3 4 5 6 Multicolor
- Price
- $24.32
- Rating
- 4.6/5
- Reviews
- 2,894
- Age
- 4y ago

Bluey 5-in-1 Card Game Set - Includes 53 Jumbo Cards
- Price
- $14.78
- Rating
- 4.7/5
- Reviews
- 2,655
- Age
- 6y ago
Newest
by launch date
Bluey Sparkle Bracelet Making Kit 4 Reversible Bracelets with Easy Closure 100+ Traditional and Puffy Resin Stickers DIY Bluey Jewelry Arts and Crafts for Kids Age 8-12 Toddler Gifts
- Price
- $16.31
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 11mo ago

MOOSE GAMES Bluey Hide & Seek Game Hide The Bluey Figure and Press her Nose to Start The Built-in Timer Talks and Giggles to Help Kids find her When Found Kids can Dance to Blueys Theme Song
- Price
- $22.61
- Rating
- 4.8/5
- Reviews
- 771
- Age
- 1y ago

VTech Bluey Road Trip Vehicle Playset
- Price
- $69.57
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 1y ago

LEGO Bluey Playground Fun with Bluey and Chloe 11201 Preschool Toy for Kids Creative Building Kit Animal Playset with Dog Minifigures and a Buildable Pelican Gift for Kids Aged 4 (104 =Pieces)
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 2,658
- Age
- 1y ago

LEGO Bluey Blueys Beach & Family Car Trip 11202 Preschool Toy for Kids Creative Building Kit Imaginative Animal Playset with Vehicle and Minifigures Gift for Kids Aged 4+ (133 Pieces)
- Price
- $35.17
- Rating
- 4.8/5
- Reviews
- 2,658
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 96%
Open market
0%
- Bluey47%
- Horizon Group USA24%
- LEGO17%
- VTech8%
- Ravensburger4%
- Open — no brand owns it (0%)
Demand
Bluey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Bluey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey32K/yr
- bluey toys3K/yr
- bluey toy3K/yr
- bluey lego2K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey
We read the reviews and the return reasons for every product selling here.
“Faulty toy — stopped working after one day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









